Top Recruitment Marketing Agencies — 2022

Everything you need to know about recruitment marketing agencies so you can attract and hire the right talent at scale

Phil Strazzulla
HR Tech Expert, Harvard MBA, Software Enthusiast
October 10, 2022

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Our Expert Picks: The Best Recruitment Marketing Agencies

Not only does SmartDreamers offer a comprehensive, cloud-based platform that you can use for your recruitment marketing efforts, but you can also completely outsource those efforts to their team of service providers and have them run everything for you.
The Employer Branding Shop is a boutique recruitment marketing and employer brand agency. For some companies, they are a one-stop-shop for every aspect of recruitment marketing.
Stories Inc are experts when it comes to creating video, blog, and photo content that showcase the stories that define a company's employer brand.
More than an agency, Symphony Talent is a recruitment marketing platform that also offers employer brand services to companies like Mars and Advent Health.
Shaker brings decades of experience into every project. They've worked with brands big and small and always strive to stay in the forefront of recruitment marketing's best practices.
PowerHouse is a Toronto-based recruitment marketing agency that boasts award-winning employer brand strategies which try to maintain a human touch in every aspect.
Bayard offers customized and widely-varying services for talent attraction and acquisition. They go beyond EVP and recruitment marketing, delving into the more technical side of things without forgetting about the creative side.
At Blu Ivy, they see themselves as culture architects. They strive to unearth your company's story and make sure that it's properly communicated in everything you'll potential employees will see and interact with.
Radancy is all about end-to-end talent engagement. They are proficient in EVP and brand development services, but also offer programmatic AdTech, career sites, and a CRM.
Recruitics believes in the power of data but only when it's guided by people. Their team is comprised or recruitment marketing experts, data nerds, search professionals, and branding mavens.
HireClix has been in the recruitment marketing game for over a decade. They've helped HR departments at Fortune 500 companies take their employer brand efforts into the latest in digital marketing.

Top Recruitment Marketing Agencies — 2022

Everything you need to know about recruitment marketing agencies so you can attract and hire the right talent at scale

Phil Strazzulla, HR Tech Expert, Harvard MBA, Software Enthusiast Oct 10, 2022

When companies want to get more customers and increase revenues, they often lean on marketing strategies to help spread the word. So when you’re trying to hire the right people, why not do the same?

The best recruitment marketing agencies exist to help recruiters optimize their talent acquisition efforts. With full-service offerings, they can help you with employer branding as well as all aspects of recruitment marketing and job advertising (like social media, content marketing, job advertising, and other digital marketing efforts). You can think of them as a marketing and advertising agency that will help your recruiting team attract and hire top talent.

To help you pick the right recruitment marketing agency for your TA efforts, we put together the following guide with common use cases and features, top agencies, pricing and ROI, considerations and lessons learned, and more. Enjoy!

We spend hundreds of hours researching the best HR and recruiting software so you don’t have to.  We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software.  However we may earn a fee if you click on vendor links on this page.

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We take our research seriously and want to make sure we are presenting our readers with the very best solutions in a given software category.  Here's how we select vendors to be in our buyer guides:

  • Product: We want to have a deep understanding of a vendor's product before recommending it.  This usually means getting a demo by a senior executive (their CEO, head of product, etc), and/or using the product ourselves to make sure it has a solid UI, intuitive workflows, and the features to make it a best in class offering.
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  • Financial metrics: We are very much finance nerds and so use a product's retention rates, growth, profitability, and scale to understand whether or not it is truly best in class.
  • Best for a use case: Sometimes the best solution is the cheapest, the best tool for international companies, or the best for startups. We try to include a diversity of solutions so that our readers can find the tool that is best for what they need.

Here's more detail if you want to read further on how we research vendors.

In this guide you'll find

An Intro On Recruitment Marketing Agencies

When companies want to get more customers and increase revenues, they often lean on marketing strategies to help spread the word. So when you’re trying to hire the right people, why not do the same?

The best recruitment marketing agencies exist to help recruiters optimize their talent acquisition efforts. With full-service offerings, they can help you with employer branding as well as all aspects of recruitment marketing and job advertising (like social media, content marketing, job advertising, and other digital marketing efforts). You can think of them as a marketing and advertising agency that will help your recruiting team attract and hire top talent.

To help you pick the right recruitment marketing agency for your TA efforts, we put together the following guide with common use cases and features, top agencies, pricing and ROI, considerations and lessons learned, and more. Enjoy!

Featured in

The Best Recruitment Marketing Agencies

We track thousands of HR and talent acquisition solutions. Here are the best recruitment marketing agencies as of 2022.

SmartDreamers

Review:

SmartDreamers combines innovative tech with stellar services. Besides their end-to-end recruitment marketing platform, you can engage SmartDreamers as a service provider, and their team of experts will take care of your ad campaign creation and management, design and host your career site, promote your employer brand, and more.

SmartDreamers

Stats:

  • Customers have seen up to 60% reduction in time to hire.
  • Founded in 2014.
  • Customers have seen up to 60% reduction in time to hire.
  • Founded in 2014.

SmartDreamers

Pricing:

The pricing of SmartDreamers' services isn't detailed on their website. Contact their Sales team for a custom price quote.

There are three pricing plans

  • Essential features social media ads, analytics, landing and career pages, ATS integration, and a detailed Academy.
  • Professional adds job board automation, advanced analytics, Google Analytics integration, A/B testing, custom forms, and multiple teams.
  • Enterprise adds niche website automation, ATS reports integration, custom reporting, CV import automation, custom career pages, and a dedicated account team.

Best For

Fast-growing companies and enterprises see most use out of SmartDreamers.

Shaker

Review:

Shaker is a family owned business that has literally been in the recruitment marketing game since the 1950s. The world has changed a lot in 70 years, and so have they. From newspaper print to interactive digital experiences, Shaker's ability to help companies define and evangelize their talent brand has kept up with modern candidate expectations.

Shaker

Stats:

Shaker

Pricing:

Best For:

HireClix

Review:

HireClix is a boutique recruitment marketing agency that helps companies to architect the right technology infrastructure, build the right process, and execute on a top of funnel recruiting process that drives the right candidates at the right cost.

HireClix

Stats:

  • Founded in 2010
  • 50~ employees

HireClix

Pricing:

Best For:

HireClix should be a good fit for most company sizes, especially those wanting to leverage digital marketing and target niche demographics.

Stories Inc

Review:

Stories is focused on helping companies to share their EVP's through in depth employee testimonials that typically take the form of branded videos. These stories can be used throughout your recruitment marketing efforts: career pages, emails to candidates, and many other areas within the candidate journey. They do a great job of understanding and encapsulating your EVPs in their work.

Stories Inc

Stats:

With Dell technologies, an account they've had since 2015, they have helped with achieving the following milestones:

  • 150+ storytellers interviewed
  • 100+ content pieces created
  • 5,500+ professional photos
  • 8 countries visited

Stories Inc

Pricing:

Exact prices for Stories Inc's services aren't disclosed, but according to their website, their models of working can be project-based, on a set retainer, or as ongoing content support.

Best For:

This agency is able to operate globally, sourcing stories from all over the world.

PowerHouse Talent

Review:

PowerHouse is a great option if you're looking for a partner to help your organization develop and evangelize your employer brand. They are a full-service agency that will help with your outward and inner-facing employer brand / employee experience.

PowerHouse Talent

Stats:

  • Founded in 2016

PowerHouse Talent

Pricing:

Best For:

Radancy

Review:

Formerly known as TMP, Radancy is one of the largest and oldest players in the recruitment marketing space. They have a tech solution in their TalentBrew offering, as well as a large consulting practice that is designed to help larger organizations plan and execute their recruitment marketing strategies.

Radancy

Stats:

  • 1000+ clients
  • 850+ employees
  • 18 global locations
  • 9 countries

Radancy

Pricing:

Pricing from Radancy is currently undisclosed, so the best way forward is to request a quote.

Best For:

Bayard

Review:

Bayard's employer branding and recruitment marketing agency helps companies to define their brand, build assets, and then execute a strategy to attract and convert the right applicants. They are another firm that has been around the block in this industry for a while and has many specialist offerings for DEI, social recruiting, tech strategy, etc.

Bayard

Stats:

Bayard

Pricing:

Best For:

Blu Ivy Group

Review:

Blu Ivy is an employer branding agency that helps organizations with everything from EB strategy to creating assets. Check out their employer brand dashboard which is designed to monitor the KPIs associated with the health of your company's EB.

They're a great option for companies that want to supercharge their employer brand, or develop and execute strategies around key initiatives like diversity, culture, and employee experience.

Blu Ivy Group

Stats:

Blu Ivy Group has helped their customer attain the following wins, among others:

  • 12% increase in candidate satisfaction
  • 40% increase in engagement
  • 10% less turnover than the industry average
  • $2400 increase in annual profit per employee

Blu Ivy Group

Pricing:

Best For:

Employer brands that want a culture-focused approach to their recruitment marketing efforts.

Recruitics

Review:

Recruitics is actually a job advertising agency that utilizes programmatic recruitment tools as part of their arsenal.  While they aren't a software platform, companies that are looking at programmatic recruitment solutions may want to get in touch with them if they're looking for a managed service.

Recruitics

Stats:

  • 150+ team members
  • 99% customer retention
  • Founded in 2012
  • 80+ job board partners
  • 2 billion job events collected every day

Recruitics

Pricing:

With Recruitics, you only pay for performance. They don't force spend commitments. You must contact a representative to get a quote.

Best For:

HR teams looking to leverage programmatic advertising in their TA efforts.

The Employer Brand Shop

Review:

The employer brand shop is a soup to nuts agency that can help you conduct an initial audit of your brand, define your brand and EVPs, create assets to show off your brand, construct recruitment marketing strategies, and even educate your employees on all these talent branding.

The Employer Brand Shop

Stats:

The Employer Brand Shop

Pricing:

Best For:

Symphony Talent

Review:

Symphony Talent combines tech with service. They have a fully functional CRM, programmatic ad buying, and career site suite through their acquisition of Smashfly. This is coupled with an agency that can handle your TA team's asset creation, strategy, analytics and so much more.

Symphony Talent

Stats:

  • 9 global offices
  • 400+ employees
  • 600+ clients
  • Smashfly was used by more than 600 customers worldwide.
  • They helped Dick's Sporting Goods achieve an 80% reduction in cost per applicant.
  • At Ecolab, they assisted with a 25% increase in talent network leads.
  • This solution was also instrumental to get an 86% reduction in hiring time at Regis Corporation.

Symphony Talent

Pricing:

Best For:

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Next Steps for Recruitment Marketing & Recruitment Advertising

At the end of the day, recruitment marketing agencies can be a great way to advance your recruiting efforts and make your overall hiring process more efficient — without having to increase your headcount. They have a lot of digital marketing know-how and most of their own employees have years of experience hiring for open positions and developing recruitment marketing strategies.

A great place to start is by talking to a few of these firms to better understand how they operate, and how you can work together. They'll have ideas you haven't thought of, identify low hanging fruit based on your current strategy, and hopefully become a meaningful augmentation for your recruiting team!

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