Top Recruitment Marketing Agencies — March 2021

Everything you need to know about recruitment marketing agencies so you can attract and hire the right talent at scale

When companies want to get more customers and increase revenues, they often lean on marketing strategies to help spread the word. So when you’re trying to hire the right people, why not do the same?

The best recruitment marketing agencies exist to help recruiters optimize their talent acquisition efforts. With full-service offerings, they can help you with employer branding as well as all aspects of recruitment marketing and job advertising (like social media, content marketing, job advertising, and other digital marketing efforts). You can think of them as a marketing and advertising agency that will help your recruiting team attract and hire top talent.

To help you pick the right recruitment marketing agency for your TA efforts, we put together the following guide with common use cases and features, top agencies, pricing and ROI, considerations and lessons learned, and more. Enjoy!

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The Best Recruitment Marketing Agencies

We track thousands of HR and talent acquisition solutions. Here are the best recruitment marketing agencies as of March 2021.

Recruitics is actually a job advertising agency that utilizes programmatic recruitment tools as part of their arsenal.  While they aren't a software platform, companies that are looking at programmatic recruitment solutions may want to get in touch with them if they're looking for a managed service.

Recruitics

Stats

  • 150+ team members
  • 99% customer retention
  • Founded in 2012
  • 80+ job board partners
  • 2 billion job events collected every day

Recruitics

Pricing

With Recruitics, you only pay for performance. They don't force spend commitments. You must contact a representative to get a quote.

Best For

HR teams looking to leverage programmatic advertising in their TA efforts.

Worth Checking Out:

HireClix is a boutique recruitment marketing agency that helps companies to architect the right technology infrastructure, build the right process, and execute on a top of funnel recruiting process that drives the right candidates at the right cost.

HireClix

Stats

  • Founded in 2010
  • 50~ employees

HireClix

Pricing

Best For

HireClix should be a good fit for most company sizes, especially those wanting to leverage digital marketing and target niche demographics.

Worth Checking Out:

Bayard's employer branding and recruitment marketing agency helps companies to define their brand, build assets, and then execute a strategy to attract and convert the right applicants. They are another firm that has been around the block in this industry for a while and has many specialist offerings for DEI, social recruiting, tech strategy, etc.

Bayard

Stats

Bayard

Pricing

Best For

Worth Checking Out:

Bayard has an insights page with interesting findings from the world of recruitment marketing and employer branding.

Shaker is a family owned business that has literally been in the recruitment marketing game since the 1950s. The world has changed a lot in 70 years, and so have they. From newspaper print to interactive digital experiences, Shaker's ability to help companies define and evangelize their talent brand has kept up with modern candidate expectations.

Shaker

Stats

Shaker

Pricing

Best For

Worth Checking Out:

From their testimonials, one gathers that Shaker are a really consultative agency. They'll always listen to what you want and need and come up with insights and strategy that can take your recruitment marketing in that direction.

Blu Ivy is an employer branding agency that helps organizations with everything from EB strategy to creating assets. Check out their employer brand dashboard which is designed to monitor the KPIs associated with the health of your company's EB.

They're a great option for companies that want to supercharge their employer brand, or develop and execute strategies around key initiatives like diversity, culture, and employee experience.

Blu Ivy Group

Stats

Blu Ivy Group has helped their customer attain the following wins, among others:

  • 12% increase in candidate satisfaction
  • 40% increase in engagement
  • 10% less turnover than the industry average
  • $2400 increase in annual profit per employee

Blu Ivy Group

Pricing

Best For

Employer brands that want a culture-focused approach to their recruitment marketing efforts.

Worth Checking Out:

The Blu Ivy Group also offers online training in the form of a certification. You can get certified as an Employer Brand and Engagement Professional.

PowerHouse is a great option if you're looking for a partner to help your organization develop and evangelize your employer brand. They are a full-service agency that will help with your outward and inner-facing employer brand / employee experience.

PowerHouse Talent

Stats

  • Founded in 2016

PowerHouse Talent

Pricing

Best For

Worth Checking Out:

Their expertise has been featured in media outlets like Forbes, Fast Company, Fortune, and Money.

The employer brand shop is a soup to nuts agency that can help you conduct an initial audit of your brand, define your brand and EVPs, create assets to show off your brand, construct recruitment marketing strategies, and even educate your employees on all these talent branding.

The Employer Brand Shop

Stats

The Employer Brand Shop

Pricing

Best For

Worth Checking Out:

The Employer Brand Shop has a newsletter, blog, and podcast that are good resources when it comes to learning about recruitment marketing best practices.

Stories is focused on helping companies to share their EVP's through in depth employee testimonials that typically take the form of branded videos. These stories can be used throughout your recruitment marketing efforts: career pages, emails to candidates, and many other areas within the candidate journey. They do a great job of understanding and encapsulating your EVPs in their work.

Stories Inc

Stats

With Dell technologies, an account they've had since 2015, they have helped with achieving the following milestones:

  • 150+ storytellers interviewed
  • 100+ content pieces created
  • 5,500+ professional photos
  • 8 countries visited

Stories Inc

Pricing

Exact prices for Stories Inc's services aren't disclosed, but according to their website, their models of working can be project-based, on a set retainer, or as ongoing content support.

Best For

This agency is able to operate globally, sourcing stories from all over the world.

Worth Checking Out:

Formerly known as TMP, Radancy is one of the largest and oldest players in the recruitment marketing space. They have a tech solution in their TalentBrew offering, as well as a large consulting practice that is designed to help larger organizations plan and execute their recruitment marketing strategies.

Radancy

Stats

  • 1000+ clients
  • 850+ employees
  • 18 global locations
  • 9 countries

Radancy

Pricing

Pricing from Radancy is currently undisclosed, so the best way forward is to request a quote.

Best For

Worth Checking Out:

Radancy strives to make their products and services accesible to everyone. They currently follow the Web Content Accessibility Guidelines 2.0.

SmartDreamers combines innovative tech with stellar services. Besides their end-to-end recruitment marketing platform, you can engage SmartDreamers as a service provider, and their team of experts will take care of your ad campaign creation and management, design and host your career site, promote your employer brand, and more.

SmartDreamers

Stats

  • Customers have seen up to 60% reduction in time to hire.
  • Founded in 2014.

SmartDreamers

Pricing

The pricing of SmartDreamers' services isn't detailed on their website. Contact their Sales team for a custom price quote.

Best For

Fast-growing companies and enterprises see most use out of SmartDreamers.

Worth Checking Out:

Symphony Talent combines tech with service. They have a fully functional CRM, programmatic ad buying, and career site suite through their acquisition of Smashfly. This is coupled with an agency that can handle your TA team's asset creation, strategy, analytics and so much more.

Symphony Talent

Stats

  • 9 global offices
  • 400+ employees
  • 600+ clients
  • Smashfly was used by more than 600 customers worldwide.
  • They helped Dick's Sporting Goods achieve an 80% reduction in cost per applicant.
  • At Ecolab, they assisted with a 25% increase in talent network leads.
  • This solution was also instrumental to get an 86% reduction in hiring time at Regis Corporation.

Symphony Talent

Pricing

Best For

Worth Checking Out:

After acquiring Smashfly, Symphony Talent added an HR chatbot to their offering, covering CRM-functionality, career sites, programmatic advertising, and talent assessments on a single tool.

Looking for an HR Tech consultant to help out?

We've hand picked a shortlist of consultants who can help with vendor selection, implementation, strategy, and more

Next Steps for Recruitment Marketing & Recruitment Advertising

At the end of the day, recruitment marketing agencies can be a great way to advance your recruiting efforts and make your overall hiring process more efficient — without having to increase your headcount. They have a lot of digital marketing know-how and most of their own employees have years of experience hiring for open positions and developing recruitment marketing strategies.

A great place to start is by talking to a few of these firms to better understand how they operate, and how you can work together. They'll have ideas you haven't thought of, identify low hanging fruit based on your current strategy, and hopefully become a meaningful augmentation for your recruiting team!

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