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Best Recruiting CRMs - 2022

The Best Candidate Relationship Management Software, Benefits, Pitfalls, ROI calculations and more!

Phil Strazzulla
HR Tech Expert, Harvard MBA, Finance and Software Nerd
January 24, 2022
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Recruiting teams that use a best in class recruiting CRM can save time, money, and get the best talent in the door. Companies are not just sourcing talent anymore — instead, they’re using marketing tactics to build relationships with candidates, grow talent pipelines, and meet their hiring goals faster. It’s no surprise  that recruitment marketing software has become a must-have for many hiring teams.

Why? These days, candidates have more control over the job process, deciding which companies and roles interest them the most. So when the market is more candidate-driven than ever, you have to work extra hard to find — and convince — top talent to work for your company. You’re now a recruiter and a marketer with a five-step hiring funnel that includes finding, attracting, engaging, nurturing and converting high quality candidates.

Recruitment marketing software is designed to help you more efficiently move through each step of this funnel so you can create awareness and drive conversions in less time and for less money. But which platform is right for your company?

To help you make the right investment, we put together this guide on all things recruitment marketing software. You’ll find a list of the top software platforms, pricing guidelines, questions to ask on demos and more. Let’s get started.

We spend hundreds of hours researching the best HR and recruiting software so you don’t have to.  We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software.  However we may earn a fee if you click on vendor links on this page. Learn more

Best Recruiting CRMs - 2022

The Best Candidate Relationship Management Software, Benefits, Pitfalls, ROI calculations and more!

Phil Strazzulla, HR Tech Expert, Harvard MBA, Finance and Software Nerd Jan 24, 2022

Recruiting teams that use a best in class recruiting CRM can save time, money, and get the best talent in the door. Companies are not just sourcing talent anymore — instead, they’re using marketing tactics to build relationships with candidates, grow talent pipelines, and meet their hiring goals faster. It’s no surprise  that recruitment marketing software has become a must-have for many hiring teams.

Why? These days, candidates have more control over the job process, deciding which companies and roles interest them the most. So when the market is more candidate-driven than ever, you have to work extra hard to find — and convince — top talent to work for your company. You’re now a recruiter and a marketer with a five-step hiring funnel that includes finding, attracting, engaging, nurturing and converting high quality candidates.

Recruitment marketing software is designed to help you more efficiently move through each step of this funnel so you can create awareness and drive conversions in less time and for less money. But which platform is right for your company?

To help you make the right investment, we put together this guide on all things recruitment marketing software. You’ll find a list of the top software platforms, pricing guidelines, questions to ask on demos and more. Let’s get started.

We spend hundreds of hours researching the best HR and recruiting software so you don’t have to.  We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software.  However we may earn a fee if you click on vendor links on this page.

Learn more

A Quick Breakdown: Best Recruiting CRM Software

Not only does Manatal cover most of the features you’d expect from a budget-friendly ATS, the platform tops that off with CRM features, including email campaigns and revenue tracking dashboards.
Avature packs sourcing and advanced online marketing capabilities in a single solution, so that finding and engaging critical talent can be done easily and at scale.
Avature combines ATS and CRM capabilities into one robust platform. One of its greatest features is the ability to customize workflows for both recruiters and candidates, ensuring great experiences for everyone involved.
From multi-channel job ads to career site building, automated campaigns and more, SmartDreamers has all the features you need for your recruitment marketing efforts.
From advertising automation and fast deployable landing pages, to sophisticated email automation and advanced data tracking, SmartDreamers has all the tools you need to elevate your talent acquisition process. The customer base is also quite impressive.
In their mission to try and find the best career for every candidate affected by their technology, Eightfold is making an interesting use of deep-learning AI and applying it to the employee lifecycle.
Eightfold is an AI-powered talent intelligence platform that uses top-notch technology to solve HR problems. It's trusted by global enterprises like LG and Booking.com and helps companies build productive, automated workflows.
Unlike most other vendors in the recruitment solutions space, TalentLyft combines customer applicant tracking, recruitment marketing, sourcing, and talent CRM solutions into one tool, enabling users to have the needed context for informed hiring decisions.
Symphony Talent's SmashFlyX is a powerful platform that combines CRM, career sites, and programmatic advertising for smart recruitment marketing and campaigning.
After acquiring Smashfly, Symphony Talent added an HR chatbot to their offering, covering CRM-functionality, career sites, programmatic advertising, and talent assessments on a single tool.
Phenom is a comprehensive tool that lets you manage all the stages of the talent experience into a single platform.
Phenom is a comprehensive tool that lets you manage all the stages of the talent experience into a single platform.
Many HR professionals gladly use Yello to hire with more effectiveness, sourcing, engaging, and advancing candidates in a single platform.
Many HR professionals gladly use Yello to hire with more effectiveness, sourcing, engaging, and advancing candidates in a single platform.
Beamery's Talent CRM is a nice-looking tool with notable features such as one-click sourcing, automated workflows, and nurture pools.
Beamery's Talent CRM is a nice-looking tool with notable features such as one-click sourcing, automated workflows, and nurture pools.
It's a great ATS/CRM combo that is building a recruitment marketing suite for the enterprise sector.
It's a great ATS/CRM combo that is building a recruitment marketing suite for the enterprise sector.
With Loxo, you can set your recruitment marketing to autopilot by pre-building emails, SMS, phone calls, and LinkedIn activity.
Loxo provides the world's largest talent graph, with 530+ million people in their proprietary directory. Their people search engine combines hundreds of data sources to create a hiring machine tailored to your needs.

We put in the effort to make this guide awesome

61
Hours Researched
12
Experts Consulted
18
Vendors Reviewed

Our criteria: How we chose the best vendors

We take our research seriously and want to make sure we are presenting our readers with the very best solutions in a given software category.  Here's how we select vendors to be in our buyer guides:

  • Product: We want to have a deep understanding of a vendor's product before recommending it.  This usually means getting a demo by a senior executive (their CEO, head of product, etc), and/or using the product ourselves to make sure it has a solid UI, intuitive workflows, and the features to make it a best in class offering.
  • User feedback: We do our best to understand what users say when they experience this product.  User input allows us to accomplish a more thorough due diligence of products, put new vendors on our radar, and generally make sure we are presenting the right products to our readers.
  • Financial metrics: We are very much finance nerds and so use a product's retention rates, growth, profitability, and scale to understand whether or not it is truly best in class.
  • Best for a use case: Sometimes the best solution is the cheapest, the best tool for international companies, or the best for startups. We try to include a diversity of solutions so that our readers can find the tool that is best for what they need.

Here's more detail if you want to read further on how we research vendors.

In this guide you'll find

Featured in

Top Recruitment CRMs

We track thousands of HRTech solutions, these are the best Recruiting CRMs per our research and expert council as of 2022.

Manatal

Review:

Manatal is a budget-friendly ATS that’s got candidate/customer relationship management (CRM) features built-in. It allows companies to customize pipelines that track the progress made with prospects, from initial contact to contract. It also offers a LinkedIn chrome extension to quickly connect with and save prospects’ contact info, and email integration for communication with those prospects, as well as sending them automated responses and mass campaigns. 

To track the performance of your CRM efforts, Manatal offers detailed candidate placement and revenue tracking dashboards, letting you know how many candidates were successfully hired and how much money is coming in from clients.

Manatal

Stats:

Manatal

Pricing:

Manatal has two plans with fixed pricing. When Billed annually, they cost as follows:

  • Professional: This plan costs $15 per user per month for up to 15 jobs per account and 10,000 candidates. Customers on this plan can add unlimited guests.
  • Enterprise: This plan costs $35 per user per month for unlimited jobs per account, as well as unlimited  candidates and guests.

Note:

  • “Users” refers to the individuals with full unrestricted access to Manatal’s platform and its features such as recruiters and HR professionals who actively use the software.
  • “Guests” refers to individuals who are invited to collaborate on the platform through a dedicated portal such as hiring managers and decision-makers. Thes

Best For:

Worth Checking Out:

Avature

Review:

Avature combines ATS and CRM capabilities into one powerful platform that is used by KPMG, IBM, Pepsi and over 600 other companies. One of the most powerful aspects of this solution is the ability to customize workflows for both recruiters and candidates that meet the needs of different functions and geographies.

Avature

Stats:

  • 110 companies among the Fortune 500 list are their clients.
  • Their product is used by 102 companies with over 75,000 employees.

Avature’s customers include:

  • 110 Fortune 500 companies
  • 23 companies of the FTSE 100
  • 102 companies with over 75,000 employees

Avature

Pricing:

As with most enterprise-level solutions, pricing is not provided upfront by the vendor.

The pricing of Avature’s plans isn’t disclosed upfront. Contact an Avature sales representative to get a custom price quote based on the size and needs of your business.

Best For:

As you probably assumed from their stats, Avature is best-suited for organizations with more than 5000 employees.

Avature serves enterprises best as that’s who their solution was tailored for.

Worth Checking Out:

An interesting fact about Avature is that many individuals among their current senior management were instrumental parts of the leadership at HotJobs.com. At one point, Hot Jobs was the second largest online recruiting system in the United States. They were purchased by Yahoo! for $433MM in cash and stock in 2002.

SmartDreamers

Review:

SmartDreamers is an end-to-end recruitment marketing automation platform with a UI that’s very user-friendly. Fast-growing companies as well as enterprises can use it to launch powerful campaigns that enhance their employer branding, all while attracting quality job seekers.

SmartDreamers

Stats:

  • SmartDreamers was founded in 2014.
  • Customers have seen up to 60% reduction in time to hire.
  • Customers have seen up to 60% reduction in time to hire.
  • Founded in 2014.

SmartDreamers

Pricing:

There are three pricing plans

  • Essential features social media ads, analytics, landing and career pages, ATS integration, and a detailed Academy.
  • Professional adds job board automation, advanced analytics, Google Analytics integration, A/B testing, custom forms, and multiple teams.
  • Enterprise adds niche website automation, ATS reports integration, custom reporting, CV import automation, custom career pages, and a dedicated account team.

There are three pricing plans

  • Essential features social media ads, analytics, landing and career pages, ATS integration, and a detailed Academy.
  • Professional adds job board automation, advanced analytics, Google Analytics integration, A/B testing, custom forms, and multiple teams.
  • Enterprise adds niche website automation, ATS reports integration, custom reporting, CV import automation, custom career pages, and a dedicated account team.

Best For:

SmartDreamers is best suited for fast-growing companies and enterprises.

Worth Checking Out:

Talentlyft

Review:

TalentLyft is a one-in-all candidate relationship management solution. The software seeks to satisfy all recruitment pain points; finding, attracting, engaging, and choosing the best talent, from one location. 

You can start recruiting by building a new vacancy. It’s just a matter of typing in basic information and creating a customized application form. On the forms, you can choose which fields are optional or mandatory, request the applicant's resume and cover letter, and even include screen questions. TalentLyft also allows you to place triggers for automatic disqualification on close-ended questions. 

TalentLyft also permits you to automate workflows, set triggers for each phase of the recruitment, and actions to highlight and follow. Some other CRM capabilities include adding assessments to the recruitment process. 

TalentLyft offers a career site editor that allows you to create personalized websites to capture talents. You can use the editor without having coding knowledge. It comes with a drag-and-drop editor and text fields that allow you to design your website easily. 

The editor, unlike other recruitment site builders, doesn't just let you build a single page. Rather, you can create a complete website with multiple pages, blog, job ad page, etc. To access the editor, click the Convert module, then Edit Career Site.

Talentlyft

Stats:

  • 30 employees
  • More than 987 companies using the tool in 2022
  • Connected to 1,200 job boards worldwide
  • Present in 55 countries worldwide

Talentlyft

Pricing:

TalentLyft offers a subscription model with 2 plans: Starter Plan & Pro Plan. The plans are differentiated by the number of active positions your business is hiring for per time.

  • Starter Plan: This starts at $40 per month for 2 active jobs and includes features like job board syndication, interview kits, scorecards, reporting, branded career pages, unlimited users and pools, chrome sourcing extension, and employee referral program. 
  • Pro Plan: This starts at $82 per month for 2 active jobs and includes everything on the starter package plus workflow automation, a custom domain for your careers site, custom fields, multiple recruiting pipelines, and a dedicated account manager. 

Users are allowed to change their plans based on their present needs and preferences. TalentLyft also offer a 14-day free trial.

Best For

TalentLyft is best for mid-sized companies in the information-technology sector with a workforce of 50 to 500 people, worldwide.

Worth Checking Out:

Ascendify

Review:

Ascendify's solution can help your team with career site, onboarding, scheduling, talent communities, and university recruiting. They've strived to make a smart talent platform for strategic hiring and onboarding that can personalize content based on each applicant, match skills to jobs automatically, and identify which team within a company would be more suitable for a given candidate.

Ascendify

Stats:

  • 5 of Fortune 100 companies served
  • Users in 37 countries
  • Available in 18 languages

Ascendify

Pricing:

Pricing for Ascendify is not disclosed, since they will likely provide a custom plan based on your organization's characteristics.

Best For

Ascendify's product is mostly geared-up towards the enterprise sector. However, they are favored by companies in widely-varying industries and in several countries.

Worth Checking Out:

Ascendify is also built with diversity initiatives in mind. They try to partner with talent communities that are also putting in the effort when it comes to DEI. However, it is worth noting that the job distribution that they offer to niche sites, international networks, diversity networks and college networks is powered by eQuest at an additional fee.

eightfold

Review:

Eightfold is another newcomer to the recruiting CRM space that is coming on strong. Their talent attraction suite drives higher conversions at top of funnel by allowing applicants to find the roles that are most relevant to them. They then help with screening talent via AI on a de-identified basis to drive un-biased hiring practices. They even have a talent management suite, which says a lot about how they view the importance of the entire employee lifecycle.

eightfold

Stats:

  • At Ui Path, they helped increase the number of positions filled by each recruiter per quarter by 50%.
  • At Tata Communications, they were of assistance when the company managed to raise the number of women hired by 19%.
  • With Nutanix, they worked to increase the open rate of targeted campaigns by 70%.
  • According to PrivCo, their post-money valuation is somewhere between $500M and $1 billion.
  • In November 2020, they raised $125M in their Series D funding round.

eightfold

Pricing:

Eightfold doesn't have a free version nor do they disclose their pricing upfront or offer a free demo. The best way forward, naturally, is to request a demo.

Best For

Enterprise clients looking for a company that strives to stay at the forefront of current trends in both technology and HR in general may very well find a good match with Eightfold.

Worth Checking Out:

The team at Eightfold frequently put out resources like case studies, infographics, data sheets, webinars, and podcasts, on all things tech and AI in HR. They even have a talent university available for customers.

Symphony Talent

Review:

SmashFlyX was one of the pioneers in the recruitment marketing category. At one point, their solution powered 25% of the Fortune 500 including S&P, Rio Tino, and Ticketmaster with dynamic career sites, CRM, chatbots, and more. Now owned by Symphony Talent, they've expounded on the successful recruitment marketing software with referrals, internal mobility pathways, and no-code approach to workflows.

Symphony Talent

Stats:

  • More than 600 customers around most corners of the world use SmashFlyX.
  • They helped Dick's Sporting Goods achieve an 80% reduction in cost per applicant.
  • At Ecolab, they assisted with a 25% increase in talent network leads.
  • This solution was also instrumental to get an 86% reduction in hiring time at Regis Corporation.

Symphony Talent

Pricing:

Best For

SmashflyX has been designed to work with businesses of all sizes and in practically any part of the world. It is especially convenient for recruitment teams whose strategy relies heavily on digital advertising.

Worth Checking Out:

Beamery

Review:

Beamery is one of the newer entrants into this market, and has one of the slickest solutions out there. It’s almost as if a sophisticated marketing team built your recruiting software - from career sites to candidate nurturing, there is a lot to like in this recruiting platform.

One such thing is how they enable recruiting teams to proactively build pipelines of candidates ahead of demand. Their software can automatically surface qualified talent in response to a new job opening up, for instance.

Beamery

Stats:

  • In 2020, Deloitte ranked them as the 10th fastest-growing technology company in the UK.

Beamery

Pricing:

Beamery's pricing is undisclosed because it will vary in accordance to each company's needs.

Best For

Beamery is certainly designed with big enterprises in mind with ongoing recruitment needs.

Worth Checking Out:

Although mentioned before, it is worth noting that their talent academy is open to the public. This portal has resources like guides on recruitment marketing and how to measure the effectiveness of your career site.

PhenomPeople

Review:

Phenom is best known for their dynamic career sites which will serve different content to job seekers based on their behavior, and resume/LinkedIn (if uploaded). We love that this is taking a page directly out of the best practices of eCommerce to drive more conversions.  Also worth checking out is their HR chatbot, recruiting CRM and AI driven analytics.

PhenomPeople

Stats:

  • Raised $30 Million in Series C Funding starting 2020
  • 500+ employees
  • Offices in Canada, India, Israel, U.K. and Netherlands
  • Ranked #120 on the Deloitte Technology Fast 500 list
  • Helped Southwest drive over 1 million new candidates in their first 90 days using the tool
  • Generated 5x more leads from campaigns for RentPath

PhenomPeople

Pricing:

Pricing for Phenom is undisclosed. This may be due to the fact that they're geared mainly towards large and enterprise-level organizations, but also since they have many different products within the platform.

Best For

Large organizations and enterprises looking to manage all stages of their talent's experience in the same robust platform.

Worth Checking Out:

Loxo

Review:

Loxo's platform is built around making your recruiting team more efficient. What makes Loxo unique from other CRMs, is that they have an up-to-date database of 530 million people with their personal contact information. Their technology helps recruiters to build lists of candidates, outreach through automated sequences of texts/emails/calls/Linkedln, and manage every part of the hiring process through their CRM.

Loxo

Stats:

  • Loxo is used by over 125,000 recruiters worldwide.
  • They claim that using Loxo can lead to a 75% reduction in hiring costs.
  • Their customer satisfaction rate, as per their own polls, is 98%.

Loxo

Pricing:

Loxo has only two pricing plans, free and premium. The free plan is for a single user, which would only work for independent recruiters or a one-person HR department. The premium plan, on the other hand, has no user limits, but the final pricing will vary depending on user count and company size. You can request a demo to get custom pricing based on your needs.

Best For

From their client list, you may gather that Loxo is suitable for several sizes of company and all sorts of industries. While that is true, it is worth mentioning that their product is made with individual consultants and smaller teams in mind.

Worth Checking Out:

Along with a Recruiting CRM, Loxo's AI-powered product suite also offers a Talent Intelligence Platform and an Applicant Tracking System.

Yello

Review:

Yello’s talent acquisition software started with events-based recruiting and has since moved into candidate relationship management, video interviews, sourcing, scheduling, and much more. We keep hearing great things from practitioners about this software!

Yello

Stats:

  • Helped save $134,000 in recruiting costs for just one department at Phillips 66.
  • At Cielo, they help bring over 500,000 candidates into the CRM per month. They also send over 1M monthly emails to engaged talent.
  • Approximately, 100 of the Fortune 500 use Yello.
  • They serve customers in over 80 countries.
  • Their platform is available in 15 languages.

Yello

Pricing:

Pricing for Yello is not disclosed upfront, but will vary depending on user count and other requirements.

Best For

Yello is used by all kinds of companies, from those with 50 employees to enterprise clients with over a thousand. It's also used in multiple countries and multiple languages.  

Worth Checking Out:

An attractive aspect of Yello is that they do a lot of work in the campus recruiting space, as well as hiring for government jobs. It is also notable that they do a lot of research of their own, putting out resources like reports on statistics and trends of recruitment operations. They frequently push out great content of this sort for the benefit of the whole HR space.

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What To Do Next

As we’ve covered, a successful recruiting strategy would be nothing these days without a solid marketing component. But combining recruiting and marketing can be overwhelming. That’s why recruitment marketing software can be such an asset for recruiting teams.

With the right solution, you can take your recruitment marketing to the next level, drive more of the right candidates to your job applications, foster connections to passive candidates who might be a fit for future roles, and hire top talent faster. As a TA leader, your job just got easier. And your company, as a result, just got more productive.

As a next step, we recommend setting up a couple of demos with the vendors that interest you the most — you’ll get a better feel for their solutions and actually see how they’d fit into your overall recruiting and employer branding strategies. Then, when you’re ready to move forward, find someone on your staff with marketing DNA to lead the project and consult your marketing team for best practices. Until then, good luck!

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