Best Recruiting CRMs - March 2021

The Best Candidate Relationship Management Software, Benefits, Pitfalls, ROI calculations and more!

Recruiting teams that use a best in class recruiting CRM can save time, money, and get the best talent in the door. Companies are not just sourcing talent anymore — instead, they’re using marketing tactics to build relationships with candidates, grow talent pipelines, and meet their hiring goals faster. It’s no surprise  that recruitment marketing software has become a must-have for many hiring teams.

Why? These days, candidates have more control over the job process, deciding which companies and roles interest them the most. So when the market is more candidate-driven than ever, you have to work extra hard to find — and convince — top talent to work for your company. You’re now a recruiter and a marketer with a five-step hiring funnel that includes finding, attracting, engaging, nurturing and converting high quality candidates.

Recruitment marketing software is designed to help you more efficiently move through each step of this funnel so you can create awareness and drive conversions in less time and for less money. But which platform is right for your company?

To help you make the right investment, we put together this guide on all things recruitment marketing software. You’ll find a list of the top software platforms, pricing guidelines, questions to ask on demos and more. Let’s get started.

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We spend hundreds of hours researching the best HR and recruiting software so you don’t have to.  We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software.  However we may earn a small fee if you click on vendor links on this page. Learn more

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Top Recruitment CRMs

We track thousands of HRTech solutions, these are the best Recruiting CRMs per our research and expert council as of March 2021.

SmartDreamers

Review

SmartDreamers is an end-to-end recruitment marketing automation platform with a UI that’s very user-friendly. Fast-growing companies as well as enterprises can use it to launch powerful campaigns that enhance their employer branding, all while attracting quality job seekers.

SmartDreamers

Stats

  • SmartDreamers was founded in 2014.
  • Customers have seen up to 60% reduction in time to hire.

SmartDreamers

Pricing:

There are three pricing plans

  • Essential features social media ads, analytics, landing and career pages, ATS integration, and a detailed Academy.
  • Professional adds job board automation, advanced analytics, Google Analytics integration, A/B testing, custom forms, and multiple teams.
  • Enterprise adds niche website automation, ATS reports integration, custom reporting, CV import automation, custom career pages, and a dedicated account team.

Best For

SmartDreamers is best suited for fast-growing companies and enterprises.

Worth Checking Out:

Eightfold is another newcomer to the recruiting CRM space that is coming on strong. Their talent attraction suite drives higher conversions at top of funnel by allowing applicants to find the roles that are most relevant to them. They then help with screening talent via AI on a de-identified basis to drive un-biased hiring practices. They even have a talent management suite, which says a lot about how they view the importance of the entire employee lifecycle.

eightfold

Stats

  • At Ui Path, they helped increase the number of positions filled by each recruiter per quarter by 50%.
  • At Tata Communications, they were of assistance when the company managed to raise the number of women hired by 19%.
  • With Nutanix, they worked to increase the open rate of targeted campaigns by 70%.
  • According to PrivCo, their post-money valuation is somewhere between $500M and $1 billion.
  • In November 2020, they raised $125M in their Series D funding round.

eightfold

Pricing

Eightfold doesn't have a free version nor do they disclose their pricing upfront or offer a free demo. The best way forward, naturally, is to request a demo.

Best For

Enterprise clients looking for a company that strives to stay at the forefront of current trends in both technology and HR in general may very well find a good match with Eightfold.

Worth Checking Out:

The team at Eightfold frequently put out resources like case studies, infographics, data sheets, webinars, and podcasts, on all things tech and AI in HR. They even have a talent university available for customers.

Yello’s talent acquisition software started with events-based recruiting and has since moved into candidate relationship management, video interviews, sourcing, scheduling, and much more. We keep hearing great things from practitioners about this software!

Yello

Stats

  • Helped save $134,000 in recruiting costs for just one department at Phillips 66.
  • At Cielo, they help bring over 500,000 candidates into the CRM per month. They also send over 1M monthly emails to engaged talent.
  • Approximately, 100 of the Fortune 500 use Yello.
  • They serve customers in over 80 countries.
  • Their platform is available in 15 languages.

Yello

Pricing

Pricing for Yello is not disclosed upfront, but will vary depending on user count and other requirements.

Best For

Yello is used by all kinds of companies, from those with 50 employees to enterprise clients with over a thousand. It's also used in multiple countries and multiple languages.  

Worth Checking Out:

An attractive aspect of Yello is that they do a lot of work in the campus recruiting space, as well as hiring for government jobs. It is also notable that they do a lot of research of their own, putting out resources like reports on statistics and trends of recruitment operations. They frequently push out great content of this sort for the benefit of the whole HR space.

Avature combines ATS and CRM capabilities into one powerful platform that is used by KPMG, IBM, Pepsi and over 600 other companies. One of the most powerful aspects of this solution is the ability to customize workflows for both recruiters and candidates that meet the needs of different functions and geographies.

Avature

Stats

  • 110 companies among the Fortune 500 list are their clients.
  • Their product is used by 102 companies with over 75,000 employees.

Avature

Pricing

As with most enterprise-level solutions, pricing is not provided upfront by the vendor.

Best For

As you probably assumed from their stats, Avature is best-suited for organizations with more than 5000 employees.

Worth Checking Out:

An interesting fact about Avature is that many individuals among their current senior management were instrumental parts of the leadership at HotJobs.com. At one point, Hot Jobs was the second largest online recruiting system in the United States. They were purchased by Yahoo! for $433MM in cash and stock in 2002.

SmashFlyX was one of the pioneers in the recruitment marketing category. At one point, their solution powered 25% of the Fortune 500 including S&P, Rio Tino, and Ticketmaster with dynamic career sites, CRM, chatbots, and more. Now owned by Symphony Talent, they've expounded on the successful recruitment marketing software with referrals, internal mobility pathways, and no-code approach to workflows.

Symphony Talent

Stats

  • More than 600 customers around most corners of the world use SmashFlyX.
  • They helped Dick's Sporting Goods achieve an 80% reduction in cost per applicant.
  • At Ecolab, they assisted with a 25% increase in talent network leads.
  • This solution was also instrumental to get an 86% reduction in hiring time at Regis Corporation.

Symphony Talent

Pricing

Best For

SmashflyX has been designed to work with businesses of all sizes and in practically any part of the world. It is especially convenient for recruitment teams whose strategy relies heavily on digital advertising.

Worth Checking Out:

Beamery is one of the newer entrants into this market, and has one of the slickest solutions out there. It’s almost as if a sophisticated marketing team built your recruiting software - from career sites to candidate nurturing, there is a lot to like in this recruiting platform.

One such thing is how they enable recruiting teams to proactively build pipelines of candidates ahead of demand. Their software can automatically surface qualified talent in response to a new job opening up, for instance.

Beamery

Stats

  • In 2020, Deloitte ranked them as the 10th fastest-growing technology company in the UK.

Beamery

Pricing

Beamery's pricing is undisclosed because it will vary in accordance to each company's needs.

Best For

Beamery is certainly designed with big enterprises in mind with ongoing recruitment needs.

Worth Checking Out:

Although mentioned before, it is worth noting that their talent academy is open to the public. This portal has resources like guides on recruitment marketing and how to measure the effectiveness of your career site.

Ascendify's solution can help your team with career site, onboarding, scheduling, talent communities, and university recruiting. They've strived to make a smart talent platform for strategic hiring and onboarding that can personalize content based on each applicant, match skills to jobs automatically, and identify which team within a company would be more suitable for a given candidate.

Ascendify

Stats

  • 5 of Fortune 100 companies served
  • Users in 37 countries
  • Available in 18 languages

Ascendify

Pricing

Pricing for Ascendify is not disclosed, since they will likely provide a custom plan based on your organization's characteristics.

Best For

Ascendify's product is mostly geared-up towards the enterprise sector. However, they are favored by companies in widely-varying industries and in several countries.

Worth Checking Out:

Ascendify is also built with diversity initiatives in mind. They try to partner with talent communities that are also putting in the effort when it comes to DEI. However, it is worth noting that the job distribution that they offer to niche sites, international networks, diversity networks and college networks is powered by eQuest at an additional fee.

Loxo's platform is built around making your recruiting team more efficient. What makes Loxo unique from other CRMs, is that they have an up-to-date database of 530 million people with their personal contact information. Their technology helps recruiters to build lists of candidates, outreach through automated sequences of texts/emails/calls/Linkedln, and manage every part of the hiring process through their CRM.

Loxo

Stats

  • Loxo is used by over 125,000 recruiters worldwide.
  • They claim that using Loxo can lead to a 75% reduction in hiring costs.
  • Their customer satisfaction rate, as per their own polls, is 98%.

Loxo

Pricing

Loxo has only two pricing plans, free and premium. The free plan is for a single user, which would only work for independent recruiters or a one-person HR department. The premium plan, on the other hand, has no user limits, but the final pricing will vary depending on user count and company size. You can request a demo to get custom pricing based on your needs.

Best For

From their client list, you may gather that Loxo is suitable for several sizes of company and all sorts of industries. While that is true, it is worth mentioning that their product is made with individual consultants and smaller teams in mind.

Worth Checking Out:

Along with a Recruiting CRM, Loxo's AI-powered product suite also offers a Talent Intelligence Platform and an Applicant Tracking System.

Phenom is best known for their dynamic career sites which will serve different content to job seekers based on their behavior, and resume/LinkedIn (if uploaded). We love that this is taking a page directly out of the best practices of eCommerce to drive more conversions.  Also worth checking out is their HR chatbot, recruiting CRM and AI driven analytics.

PhenomPeople

Stats

  • Raised $30 Million in Series C Funding starting 2020
  • 500+ employees
  • Offices in Canada, India, Israel, U.K. and Netherlands
  • Ranked #120 on the Deloitte Technology Fast 500 list
  • Helped Southwest drive over 1 million new candidates in their first 90 days using the tool
  • Generated 5x more leads from campaigns for RentPath

PhenomPeople

Pricing

Pricing for Phenom is undisclosed. This may be due to the fact that they're geared mainly towards large and enterprise-level organizations, but also since they have many different products within the platform.

Best For

Large organizations and enterprises looking to manage all stages of their talent's experience in the same robust platform.

Worth Checking Out:

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What To Do Next

As we’ve covered, a successful recruiting strategy would be nothing these days without a solid marketing component. But combining recruiting and marketing can be overwhelming. That’s why recruitment marketing software can be such an asset for recruiting teams.

With the right solution, you can take your recruitment marketing to the next level, drive more of the right candidates to your job applications, foster connections to passive candidates who might be a fit for future roles, and hire top talent faster. As a TA leader, your job just got easier. And your company, as a result, just got more productive.

As a next step, we recommend setting up a couple of demos with the vendors that interest you the most — you’ll get a better feel for their solutions and actually see how they’d fit into your overall recruiting and employer branding strategies. Then, when you’re ready to move forward, find someone on your staff with marketing DNA to lead the project and consult your marketing team for best practices. Until then, good luck!

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