//intent data mvp
This page lays out in plain english the data we collect from website users, and how we use that data.
Our site uses various third party tools to measure engagement on our website such as Google Analytics, Google Tag Manager and LinkedIn’s Insights tag. We use this information to better understand where are our traffic comes from (what sources, such as google, social, etc), as well as aggregated demographic information such as the geographic breakdown of our traffic.
As of the end of May 2020, we are using Clearbit's Reveal product to understand what companies visit our website as an experiment to see if we can better understand our users this way. This technology takes a visitor's IP address, and then looks it up in a database to determine what company it came from and what location it is from.
People who download our ebooks, calculators and other resources, along with people who subscribe to our newsletter, are typically put onto our weekly newsletter list. They can remove themselves at any time by clicking “unsubscribe.” We have no interest in sending emails to people who don’t want them.
If you have any questions on how we collect or use data, please contact us and we will respond as quickly as possible.