Avature's Recruitment Marketing Solution (Review) - 2026

Written by
Huda Idris
Trusted Expert in Employee Experience and Productivity Tools
January 27, 2026
Contributing Experts
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Avature

4.4 (791)
Avature
Avature

Avature Versus the Competition

Avature combines ATS and CRM capabilities into one robust platform. One of its greatest features is the ability to customize workflows for both recruiters and candidates, ensuring great experiences for everyone involved.

If you're ready to get a Avature demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!

Ratings

4.5

Ease of Use

Best For

Key Differentiator

Price

Custom Pricing

Free Trial

Yes

PROS

  • Avature’s solution is quite comprehensive. They have a full-fledged ATS with built-in video interviewing, offer management and onboarding solutions. They also have a CRM, allowing TA teams to amp up candidate engagement and plan for future hiring. 
  • Avature leverages artificial intelligence with features of automatic talent matching and candidate ranking. 
  • Avature comes with a recruiter mobile app that allows key stakeholders to perform several recruiting tasks while on the go. The app also supports offline use, and syncs with the system the next time it’s connected to the Internet.

CONS

  • Avature’s pricing is not readily available on their website. They also do not offer a free trial.
  • Several users noted that the UI isn’t intuitive and takes some time to get used to.
  • Avature’s assessment feature is quite basic and isn’t built out enough compared to point solutions in that space. So if you want to test the skills and cultural fitness of candidates, you’d need a third-party solution.
  • Avature doesn’t have an automated reference checking feature built-in. The platform does integrate with third-party solutions that facilitate reference checking, but you’ll have to purchase those solutions too separately.

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Avature Review

Avature is a talent acquisition and management solution designed to support the needs of enterprises and staffing agencies. Their ATS allows companies to build career sites to showcase their employer brand, source talent from multiple sites, and receive employee referrals through designated programs. 

The platform also takes diversity hiring into consideration, allowing you to hide data that could perpetuate unconscious bias, access and search diversity-specific job boards and customize landing pages that you can tailor for different audience segments. To see your hiring process through, Avature offers features for live and recorded interviews, automated assessments, offer management, and onboarding. 

To further support your talent acquisition efforts, Avature packs a robust candidate relationship management (CRM) system that allows you to search then bulk import leads from several job boards and have them automatically added to your pipeline. Their CRM also allows you to customize landing pages, deploy mass email and social media campaigns, and auto-send personalized emails to candidates to ensure constant engagement.

If you’re a large company with frequent or volume hiring needs, Avature is worth checking out. It is a robust and feature-rich ATS+CRM with other capabilities beyond hiring such as employee performance management and succession planning.

What users think of Avature

Reviewer's Rating
5/10

My teams use Avature to track passive sourcing productivity on a weekly basis. We also use it for candidate outreach and engagement. Our teams track candidate progress through the recruitment funnel, from initial screening to hire.

As a leader, I use the dashboards to monitor daily, weekly, and monthly productivity by team and recruiter. I also audit for time in process to ensure candidates are not sitting in one stage for too long.

What do you like about Avature?
  • Avature is relatively easy to navigate from a recruiter’s perspective.
  • The platform is highly customizable for reporting, dashboards, and recruitment process steps.
  • I appreciate the ability to engage and conduct candidate outreach directly within the platform.
Why did your organization buy Avature, and how long have you used it for?

Our organization has used Avature since 2021. I have personally used it since January 2022. We needed a system to capture sourcing and recruiting information for our internal teams within the RPO.

We also required a CRM or ATS with dashboard functionality for auditing and reporting purposes. Candidate engagement was another key area we aimed to address. Compliance and regulation, particularly in the EU, were additional priorities the platform needed to support.

What do you dislike about Avature?
  • There is a steep learning curve, especially regarding recruitment steps and submitting support tickets for basic corrections.
  • Because of its high level of customization, the system requires substantial configuration and support to implement changes or create specific reports.
  • The reporting feature is not intuitive and can be cumbersome to use.
  • It can be difficult to distinguish between multiple candidate profiles when searching for individuals with common names.
How is Avature different than their competitors?
  • Avature stands out because it can function as both an ATS and a CRM, or just one, which is uncommon among similar tools.
  • It is also more customizable at the user level than many other platforms.
  • This flexibility is valuable when modifying reports or adjusting steps in the recruitment process.
What Instructions should people think about when buying this type of tool?
  • Cost is a critical factor to compare, as prices vary significantly across ATS and CRM solutions.
  • Integration is essential for seamless functionality with HRIS and other recruitment tools.
  • It’s important to evaluate whether the platform supports global recruitment and hiring.
How has Avature changed or evolved over time to meet users needs?

Since I began using the system, Avature has introduced two key features. One is AI integration for ranking candidates, which evaluates skills, experience, and education to save recruiters time by assigning scores and providing transparency behind those scores.

Analytics capabilities have also improved, offering deeper insights into reporting and helping to identify bottlenecks and enhance efficiency.

What specific type of user or organization is Avature very good for?

Avature is well suited for RPOs and organizations with global recruitment strategies. It is ideal for large enterprises with complex hiring needs and for teams needing a CRM to track passive sourcing. It also supports internal recruitment efforts effectively.

What specific type of user or organization would Avature not be a good fit for?

Companies seeking a straightforward, plug-and-play solution may find Avature challenging due to its complexity and learning curve.

It may also not be suitable for organizations that lack an internal system administrator or dedicated support resources.

Reviewer's Rating
6/10

The recruitment team uses Avature daily to manage various workflows within talent acquisition. The Applicant Tracking System supports end-to-end recruitment processes, including requisition creation, approvals, candidate screening, shortlisting, and communication.

Avature also enables building a candidate database through its talent community, where potential hires can apply independently or be referred by employees. Integration with other HR systems helps manage onboarding workflows, ensuring an excellent day-one experience for new hires.

Additionally, Avature’s reporting features are extensively used to track key recruitment metrics such as fill rate, declines, and requisition age.

What do you like about Avature?
  • Avature improved our recruitment workflows and increased efficiency through automation.
  • It significantly enhanced the hiring manager experience, simplifying requisition creation, tracking, approvals, and engagement with recruiters.
  • The platform offers extensive customization options to fit the needs of any business.
Why did your organization buy Avature, and how long have you used it for?

My organization sought an end-to-end solution to streamline workflows, including sourcing, applicant tracking, career websites, employee referrals, internal mobility, and onboarding. The goal was to improve the candidate and hiring manager experience significantly while enhancing the efficiency of recruitment processes.

After evaluating the market, we chose Avature because of its robust platform and ability to customize features to meet our needs. Its suite of solutions allowed us to upgrade talent acquisition and engagement processes, such as building a talent community and driving internal mobility.

Avature’s seamless integration with other HR systems was another key factor in our decision. We have used it for over three years.

What do you dislike about Avature?
  • The custom report builder is limited in capabilities, and the dashboard views are not user-friendly.
  • The team experienced a steep learning curve, and it took a long time to establish workflows and processes.
  • There is limited training material available, which hindered onboarding and adoption.
How is Avature different than their competitors?

Avature stands out for its high level of customization, allowing organizations to tailor the platform to their unique needs. Its strengths in applicant tracking and talent management make it a preferred choice for companies seeking enhancements in these areas and scalability.

However, it has room for improvement, particularly in custom reporting, which lacks advanced features offered by competitors. The steep learning curve and limited training resources are also drawbacks compared to similar tools.

What Instructions should people think about when buying this type of tool?

Assess your recruitment team’s comfort level with adopting new technology, as Avature requires significant time for implementation and process setup. Consider your reporting needs, as its custom reporting features are limited. Additionally, ensure your organization has the resources to invest in training and system adoption to maximize its potential.

How has Avature changed or evolved over time to meet users needs?

Avature has introduced enhancements in talent management areas such as onboarding and internal mobility. They actively incorporate customer feedback into platform updates, showing a commitment to continuous improvement.

What specific type of user or organization is Avature very good for?

Avature is ideal for organizations with at least 10 recruiters that need robust recruitment workflows and extensive customization options.

What specific type of user or organization would Avature not be a good fit for?

Avature is not well-suited for very small organizations or extremely large enterprises, as the platform’s features may not align with their scale or complexity.

Reviewer's Rating
8/10

I have used Avature daily. I have used it as a Recruiter and as a Recruiting Manager. As a recruiter, the workflow is very easy from requisition inception to offer stage. It breaks down candidate statuses into their own buckets. As a leader, creating the job requisition was a bit challenging. The reason is the levels of approvals it needed to go through before reaching the assigned recruiter. The levels of approval can be altered to fit the needs of the company.

What do you like about Avature?

It is user-friendly for all stakeholders using the system. We very seldom had system outages. It is cost-efficient as many other Applicant Tracking Systems are much more expensive. Data analytics reporting was very easy for tracking recruiter KPIs.

Why did your organization buy Avature, and how long have you used it for?

My organization has been utilizing Avature for years. I have used it strictly as an Applicant Tracking System for recruiting efforts. One of the top benefits is that it is easily integrated into another HRIS such as Oracle. Another top benefit is that it is extremely user-friendly. It also has the capability to work globally as well as in the US to streamline recruiting processes.

What do you dislike about Avature?

Depending on the format a candidate submitted a resume, it could look distorted, making a strong resume appear elementary. I did not see a place to submit a ticket if there was a glitch in the system. There was no Q/A section.

How is Avature different than their competitors?

Avature is a cheaper alternative to more robust Applicant Tracking Systems. While it can be used in larger global organizations, the reporting features have been more detailed in other systems. For a smaller organization, Avature is the way to go.

What Instructions should people think about when buying this type of tool?

Cost-effectiveness is particularly important for a startup company. The ability to run large complex data reports is still lacking a bit. User-friendliness is a key component; if you have a small team of recruiters, they will be able to navigate Avature with very little direction.

How has Avature changed or evolved over time to meet users needs?

Avature doesn't give the best updates for system changes.

What specific type of user or organization is Avature very good for?

Smaller organizations or startup companies will fine Avature the best fit.

What specific type of user or organization would Avature not be a good fit for?

While Avature can be used for mid-sized or larger companies, I do not recommend it. There are more robust systems out there that will also have a higher price tag attached.

Avature Alternatives:

Manatal

Manatal’s affordability, user-friendly interface, mass email campaigns, and customizations make it a recommended choice for HR professionals at SMBs.
Popularity Score
4.2 / 5
User Score
4.7 / 5
Product Score
4.2 / 5
Visit Website

Manatal

Manatal’s affordability, user-friendly interface, mass email campaigns, and customizations make it a recommended choice for HR professionals at SMBs.
Popularity Score
4.2 / 5
User Score
4.7 / 5
Product Score
4.2 / 5
Learn More

TalentLyft

The price point makes TalentLyft’s cost-value ratio hard to beat. Beyond that, this recruitment software has one of the most user-friendly career site editors with pre-supplied templates and themes for blogs, job ad pages, and multi-page sites.
Popularity Score
4.1 / 5
User Score
4.9 / 5
Product Score
4.2 / 5
Visit Website

TalentLyft

The price point makes TalentLyft’s cost-value ratio hard to beat. Beyond that, this recruitment software has one of the most user-friendly career site editors with pre-supplied templates and themes for blogs, job ad pages, and multi-page sites.
Popularity Score
4.1 / 5
User Score
4.9 / 5
Product Score
4.2 / 5
Learn More

SmartDreamers

SmartDreamers is a one-stop shop for your recruitment marketing needs. This platform has multi-channel job ads, career site building, automated campaigns, and several other features designed to supercharge your hiring efforts.
Popularity Score
4.7 / 5
User Score
4.5 / 5
Product Score
4.8 / 5
Visit Website

SmartDreamers

SmartDreamers is a one-stop shop for your recruitment marketing needs. This platform has multi-channel job ads, career site building, automated campaigns, and several other features designed to supercharge your hiring efforts.
Popularity Score
4.7 / 5
User Score
4.5 / 5
Product Score
4.8 / 5
Learn More

Avature

Avature packs all the tools you need to convert talent into hires, including sourcing and online marketing tools, into one neat package and is a go-to for multiple big-league players with thousands of employees worldwide.
Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.2 / 5
Visit Website

Avature

Avature packs all the tools you need to convert talent into hires, including sourcing and online marketing tools, into one neat package and is a go-to for multiple big-league players with thousands of employees worldwide.
Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.2 / 5
Learn More

Eightfold

Eightfold is more about recruitment marketing within your existing talent database than external engagement. You get well-trained algorithms to ensure you reach the right talent with the right message and approach, while post-hire tools help you keep your talent happy after they've joined.
Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.1 / 5
Visit Website

Eightfold

Eightfold is more about recruitment marketing within your existing talent database than external engagement. You get well-trained algorithms to ensure you reach the right talent with the right message and approach, while post-hire tools help you keep your talent happy after they've joined.
Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.1 / 5
Learn More

Who shouldn't buy Avature

Avature is designed for enterprises and recruiting agencies that have complex and high-volume hiring needs. If you’re an SMB that doesn’t hire as often, this product isn’t the best fit for you.

Avature Customers

Avature is used by over 650 companies, including Shell, Cisco, L'Oréal, Mondelez, Siemens, and KPMG.

Avature: Customizable ATS & CRM
visit Avature

Avature Key Features

  • Career sites: Custom branded career sites that simplify the job application process, integrate with social media profiles, provide you with smart recommendations based on skills, experience and location, and function as a centralized location for candidates to review job details, track the status of their applications and create alerts.
  • Candidate relationship management: Search and bulk import leads from several job boards or resumes and have them automatically added to your pipeline. Attract the right candidates with customizable landing pages, email marketing and social media campaigns. Send automatic, personalized emails to candidates to ensure constant engagement.
  • Diversity hiring tools: Hide data that could perpetuate unconscious bias. Access and search diversity-specific job boards with Avature’s WebSources. Showcase your existing workplace diversity on your career site and attract specific minority groups with custom landing pages that you can tailor for different audience segments.
  • Automatic interview scheduling: Avature’s auto-scheduler matches the availability of multiple participants and automates both scheduling and invite sending. It can also coordinate physical and video one-to-one, as well as group or panel interviews.
  • Video interviews: Screen candidates through on-demand video interviews that are fully integrated into your Avature platform. You can also conduct asynchronous interviews and allow candidates to submit audio or video recordings for your later evaluation. 
  • Smart screening and automated assessments: Auto-score candidates using weighted questions or third-party assessment tools that you can seamlessly integrate into Avature. You can also leverage Avature’s AI algorithms to rank candidates based on several factors. 
  • Offer management and onboarding: Use auto-generated offer letter templates and collect e-signatures. Expedite onboarding with Avature’s webforms and portals, which enable you to share tailored content with new hires, give them a checklist of tasks to perform, and more. 

Avature also has capabilities for:

  • Employee referrals
  • Campus recruiting
  • Internal mobility and succession planning
  • Approval automation
  • Performance management
  • Reporting and analytics
  • Recruiter mobile app

Avature Key Integrations

There is an Avature Partner Network of certified vendors that assures 100+ integrations for every aspect of recruitment; from assessments and video interview tech, all the way to background checks and I9 processing. Taking things even further, if there's a vendor that you like but that's not in the network, you can submit their details on Avature’s website, or simply use Avature's REST API.

Avature Pricing

The pricing of Avature’s plans isn’t disclosed upfront. Contact an Avature sales representative to get a custom price quote based on the size and needs of your business.

Avature is Best For

Avature serves enterprises best as that’s who their solution was tailored for.

How has Avature Changed Over Time?

Avature Implementation

The team at Avature works to design your solution with you. Their implementations can be global and multi-lingual, and their consultants work in a sandbox environment that your team can access as needed. Also, the architecture of the platform is designed to support live process modeling, letting you run real scenarios and build custom data models even during meetings.

Avature Customer Success

Avature sets up their customers with dedicated consultants for implementation and account management. They also have 24/7 multilingual technical support, an online training portal, videos, webinars, FAQs, and user guides.

About Avature

Avature was founded in 2005 by Dimitri Boylan as a recruiting services and tech vendor. Focusing on large organizations and global staffing firms, Avature’s team aimed to simplify candidate sourcing and recruiting with their initial product. They have then turned their attention to candidate engagement and worked on creating a comprehensive CRM that companies can use to support their talent acquisition efforts.

In 2012 Avature sold its US-based recruiting services business to Korn Ferry and focused solely on software development. Since then, the company’s product line has expanded to include solutions for applicant tracking, video interviewing, campus and events recruiting, employee referral and employee mobility initiatives, contingent workforce management, onboarding, performance management, and more.

Today, Avature’s solutions are used by over 650 enterprise-level customers in 164 countries and 32 languages. The company also has offices in Buenos Aires, London, Madrid, Melbourne, Munich, New York, Shenzhen and Paris.

Company HQ

New York, United States

Number of Employees

1200+

Year Founded

2004

Amount Raised

Undisclosed

FAQ

What is Avature used for?

Avature is an enterprise-grade talent acquisition and management solution that allows companies to source, screen and hire suitable candidates. To achieve this, Avature packs a fully built-out applicant tracking system (ATS) and candidate relationship management (CRM) solutions.

How old is Avature?

Avature was founded in 2005 and has been in business since. They started out as a vendor for recruitment services and software, but now are solely focusing on the latter, providing robust software solutions for enterprises across various verticals. 

Does Avature have an API?

Avature does have an API that allows companies to plug-in various custom solutions. 

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Avature Alternatives

Manatal

Best for SMBs needing simple marketing tools inside ATS

Popularity score
4.4 / 5
user score
4.7 / 5
Product score
4.2 / 5

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We take our research process seriously and want to make sure we are presenting our readers with the very best solutions in a given software category. Check out this guide to learn how we evaluate vendors before featuring them in our buyer guides.

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