In recent years, companies have turned to programmatic job advertising as a way to more efficiently promote open roles and get quality applicants into their hiring funnels.The best job ad platforms aim to simplify and automate job distribution by using data and AI to manage, track, and optimize performance in real-time.
It sounds complicated, but it’s actually quite simple – and, when used correctly, you’ll only spend for the applicants you need. What’s more, you’ll get more of the right candidates in your applicant pool, so you can hire faster. In this guide, we’re going to break down everything you need to know about the process and platforms that make it possible, so you can see if programmatic advertising is right for you.
Keep scrolling to learn more about the best programmatic job platforms, how they work, the features you can expect from them, how implementation works, things to consider before investing, and more.
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Here are the top programmatic job advertising platforms that we've come across after surveying the vendor landscape.
Why we love it
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Pandologic has processed over 5 million job ad campaigns.
Talent Acquisition teams leverage PandoLogic's programmatic advertising platform, named pandoIQ, to quickly source talent across a broad variety of roles and geographies. Their AI-enabled automation means your team spends less time writing manual rules for job ads, eliminating waste in your media spend and enabling higher volume of quality applicants.
Pandologic
Customers
Pandologic
Stats
Best For
Companies hiring rapidly who need to source qualified candidates more efficiently.
Worth Checking Out:
Why we love it
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Talentify offers a mobile-first candidate experience.
Talentify uses machine learning to understand your current job spend, and then optimize it through cutting underperforming job slots and drastically increasing conversion rates into the ATS by offering a mobile-first candidate experience.
Talentify
Customers
Talentify
Stats
Best For
Companies looking for a candidate focused experience.
Worth Checking Out:
Why we love it
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Job advertising agency that has programmatic ads in its toolbelt.
Recruitics is actually a job advertising agency that utilizes programmatic recruitment tools as part of their arsenal. While they aren't a software platform, companies are looking at programmatic recruitment solutions may want to get in touch with them if they're looking for a managed service.
Recruitics
Customers
Recruitics
Stats
Recruitics
Pricing
With Recruitics, you only pay for performance. They don't force spend commitments. You must contact a representative to get a quote.
Best For
Companies who don't want to pay for software and would rather have someone else do the work.
Worth Checking Out:
Why we love it
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SmartDreamers is an end-to-end job ad solution.
SmartDreamers has a very slick UI that is wrapped on top of a powerful job advertising platform that allows you to see real-time data around the return on investment from your advertising spend from job seeker to hire. In addition to the data, you can of course start and manage campaigns directly from their tool. They also have career page and employer branding features.
SmartDreamers
Customers
SmartDreamers
Stats
SmartDreamers
Pricing
There are three pricing plans
Best For
Enterprise companies see most use out of SmartDreamers.
Worth Checking Out:
Why we love it
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ClickIQ has an extensive network of outreach for job ads.
ClickIQ is a programmatic tool that was acquired by Indeed in 2019. Even though they are owned by the world's largest job board, they still support their clients in buying demand across many other platforms outside of their parent organization. Machine learning features ensure that job campaigns are automatically optimized.
ClickIQ
Customers
ClickIQ
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ClickIQ
Pricing
ClickIQ has different packages depending on who is using their solution.
In addition, there is a pay-per-click service for job ads. However, ClickIQ only spends when required. If you are able to generate enough free applications to reach your goals through ClickIQ's network, you won't end up spending any extra.
Best For
Worth Checking Out:
Why we love it
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Appcast saves customers at least 10% of their advertising budget.
Appcast is definitely one of the programmatic recruitment space leaders that your talent acquisition team should be looking at with over 1,000 customers and nearly 100 ATS integrations. They see most of their customers save 10% of their advertising budget simply by turning off jobs that aren't getting applications, and way more when machine learning is applied to your spend.
Appcast
Customers
Appcast
Stats
Appcast
Pricing
Appcast offers three solutions for enterprise companies. They are:
You must contact the sales team to get specific pricing information.
Best For
Large and enterprise companies that want to source talent quickly.
Worth Checking Out:
Why we love it
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Adway focuses on social media job advertising.
Adway helps companies >500 employees to target job seekers on social media and drive them into the hiring funnel. In addition, they have a retargeting offering that cheaply serves employer brand friendly ads to talent that has visited your job site.
Adway
Customers
Adway
Stats
Best For
Companies with over 500 employees looking to engage social networks.
Worth Checking Out:
At the end of the day, programmatic advertising is a great solution for larger companies hiring at scale (or agencies that handle recruitment marketing for such companies). If you’re looking to be more efficient in your recruiting and hiring, and save time and money in finding quality candidates for each role, you should definitely check out one of the platforms we’ve included in this guide. From there, set up a couple of demo calls to learn more and see if there’s a fit.
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