Top Programmatic Job Advertising Platforms — 2022

Everything you need to know about automating your job campaigns, from top programmatic job ad vendors, features, pricing, implementation tips, and more

Phil Strazzulla
HR Tech Expert, Harvard MBA, Finance and Software Nerd
January 24, 2022
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In recent years, companies have turned to programmatic job advertising as a way to more efficiently promote open roles and get quality applicants into their hiring funnels.The best job ad platforms aim to simplify and automate job distribution by using data and AI to manage, track, and optimize performance in real-time. 

It sounds complicated, but it’s actually quite simple – and, when used correctly, you’ll only spend for the applicants you need. What’s more, you’ll get more of the right candidates in your applicant pool, so you can hire faster. In this guide, we’re going to break down everything you need to know about the process and platforms that make it possible, so you can see if programmatic advertising is right for you.

Keep scrolling to learn more about the best programmatic job platforms, how they work, the features you can expect from them, how implementation works, things to consider before investing, and more.

We spend hundreds of hours researching the best HR and recruiting software so you don’t have to.  We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software.  However we may earn a fee if you click on vendor links on this page. Learn more

Top Programmatic Job Advertising Platforms — 2022

Everything you need to know about automating your job campaigns, from top programmatic job ad vendors, features, pricing, implementation tips, and more

Phil Strazzulla, HR Tech Expert, Harvard MBA, Finance and Software Nerd Jan 24, 2022

In recent years, companies have turned to programmatic job advertising as a way to more efficiently promote open roles and get quality applicants into their hiring funnels.The best job ad platforms aim to simplify and automate job distribution by using data and AI to manage, track, and optimize performance in real-time. 

It sounds complicated, but it’s actually quite simple – and, when used correctly, you’ll only spend for the applicants you need. What’s more, you’ll get more of the right candidates in your applicant pool, so you can hire faster. In this guide, we’re going to break down everything you need to know about the process and platforms that make it possible, so you can see if programmatic advertising is right for you.

Keep scrolling to learn more about the best programmatic job platforms, how they work, the features you can expect from them, how implementation works, things to consider before investing, and more.

We spend hundreds of hours researching the best HR and recruiting software so you don’t have to.  We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software.  However we may earn a fee if you click on vendor links on this page.

Learn more

A Quick Breakdown: Best Recruiting Advertising Platforms

From advertising automation and fast deployable landing pages, to sophisticated email automation and advanced data tracking, SmartDreamers has all the tools you need to elevate your talent acquisition process. The customer base is also quite impressive.
Appcast is straightforward, clean, and trusted by some of the world's leading brands. Thanks to their various enterprise solutions, you're sure to find something that rightly fits your hiring needs.
Recruitics boasts a world-class team of experts, the best-in-class technology, and a 99% customer retention rate. If you believe there's no better combination than that of humans and data, Recruitics might be right up your alley.
ClickIQ has an extensive network of outreach for job ads.
Adway's futuristic UI evidently gives away what the company prizes: disruptive technology and the power of social media. Use the software to attract the next generation talent that's tailor made for you.
PandoLogic's AI enabled platform is not only automated but also self-learning. Exploit the power of their intelligent recruiting algorithms; Dominos did it and saw a 472% increase in applicant volume, all while decreasing their cost by 533%.
Talentify is clean, simple, and a mobile-first platform used by big brands including but not limited to Amazon, Walmart, IBM, and Taco Bell. With just a few clicks, Talentify can help you get more candidates from free sources.

We put in the effort to make this guide awesome

24
Hours Researched
6
Experts Consulted
9
Vendors Reviewed

Our criteria: How we chose the best vendors

We take our research seriously and want to make sure we are presenting our readers with the very best solutions in a given software category.  Here's how we select vendors to be in our buyer guides:

  • Product: We want to have a deep understanding of a vendor's product before recommending it.  This usually means getting a demo by a senior executive (their CEO, head of product, etc), and/or using the product ourselves to make sure it has a solid UI, intuitive workflows, and the features to make it a best in class offering.
  • User feedback: We do our best to understand what users say when they experience this product.  User input allows us to accomplish a more thorough due diligence of products, put new vendors on our radar, and generally make sure we are presenting the right products to our readers.
  • Financial metrics: We are very much finance nerds and so use a product's retention rates, growth, profitability, and scale to understand whether or not it is truly best in class.
  • Best for a use case: Sometimes the best solution is the cheapest, the best tool for international companies, or the best for startups. We try to include a diversity of solutions so that our readers can find the tool that is best for what they need.

Here's more detail if you want to read further on how we research vendors.

In this guide you'll find

Featured in

Top Recruitment Advertising Platforms

Here are the top programmatic job advertising platforms that we've come across after surveying the vendor landscape.

SmartDreamers

Review:

SmartDreamers has a very slick UI that is wrapped on top of a powerful job advertising platform that allows you to see real-time data around the return on investment from your advertising spend from job seeker to hire. In addition to the data, you can of course start and manage campaigns directly from their tool. They also have career page and employer branding features.

SmartDreamers

Stats:

  • Customers have seen up to 60% reduction in time to hire.
  • Founded in 2014.

SmartDreamers

Pricing:

There are three pricing plans

  • Essential features social media ads, analytics, landing and career pages, ATS integration, and a detailed Academy.
  • Professional adds job board automation, advanced analytics, Google Analytics integration, A/B testing, custom forms, and multiple teams.
  • Enterprise adds niche website automation, ATS reports integration, custom reporting, CV import automation, custom career pages, and a dedicated account team.

Best For:

Enterprise companies see most use out of SmartDreamers.

Worth Checking Out:

ClickIQ

Review:

ClickIQ is a programmatic tool that was acquired by Indeed in 2019. Even though they are owned by the world's largest job board, they still support their clients in buying demand across many other platforms outside of their parent organization. Machine learning features ensure that job campaigns are automatically optimized.

ClickIQ

Stats:

  • Founder has built, run, and sold several job boards and 2 digital advertising agencies
  • Combined reach of over 57 million monthly users in the UK

ClickIQ

Pricing:

ClickIQ has different packages depending on who is using their solution.

  • The In-House Recruiter package costs £299 per month (about $360).
  • The Agency Recruiter package must be worked out with ClickIQ.
  • The Partnership Package must also be worked out with ClickIQ.

In addition, there is a pay-per-click service for job ads. However, ClickIQ only spends when required. If you are able to generate enough free applications to reach your goals through ClickIQ's network, you won't end up spending any extra.

Best For

Worth Checking Out:

Recruitics

Review:

Recruitics is actually a job advertising agency that utilizes programmatic recruitment tools as part of their arsenal.  While they aren't a software platform, companies are looking at programmatic recruitment solutions may want to get in touch with them if they're looking for a managed service.

Recruitics

Stats:

  • 80+ job board partners
  • 2 billion job events collected every day

Recruitics

Pricing:

With Recruitics, you only pay for performance. They don't force spend commitments. You must contact a representative to get a quote.

Best For

Companies who don't want to pay for software and would rather have someone else do the work.

Worth Checking Out:

Talentify

Review:

Talentify uses machine learning to understand your current job spend, and then optimize it through cutting underperforming job slots and drastically increasing conversion rates into the ATS by offering a mobile-first candidate experience.

Talentify

Stats:

  • Founded in 2015

Talentify

Pricing:

Talentify starts at $500 a month.

Best For

Companies looking for a candidate focused experience.

Worth Checking Out:

Pandologic

Review:

Talent Acquisition teams leverage PandoLogic's programmatic advertising platform, named pandoIQ, to quickly source talent across a broad variety of roles and geographies. Their AI-enabled automation means your team spends less time writing manual rules for job ads, eliminating waste in your media spend and enabling higher volume of quality applicants.

Pandologic

Stats:

  • 125,000+ employers served
  • 5.4 billion campaigns processed
  • 150 million job seekers reached

Pandologic

Pricing:

Best For

Companies hiring rapidly who need to source qualified candidates more efficiently.

Worth Checking Out:

Adway

Review:

Adway helps companies >500 employees to target job seekers on social media and drive them into the hiring funnel.  In addition, they have a retargeting offering that cheaply serves employer brand friendly ads to talent that has visited your job site.

Adway

Stats:

  • Customers have seen average application number increase up to 118%
  • Based in Sweden

Adway

Pricing:

Best For

Companies with over 500 employees looking to engage social networks.

Worth Checking Out:

Appcast

Review:

Appcast is definitely one of the programmatic recruitment space leaders that your talent acquisition team should be looking at with over 1,000 customers and nearly 100 ATS integrations. They see most of their customers save 10% of their advertising budget simply by turning off jobs that aren't getting applications, and way more when machine learning is applied to your spend.

Appcast

Stats:

Appcast

Pricing:

Appcast offers three solutions for enterprise companies. They are:

  • Premium is managed services for enterprise companies. Appcast will manage job ads for your company.
  • Xcelerate is solely a programmatic job advertising platform. You'll only pay when candidates apply.
  • Global Hiring is an all-encompassing one-stop-shop for enterprise companies. It combines the previous two solutions with more functionality.

You must contact the sales team to get specific pricing information.

Best For

Large and enterprise companies that want to source talent quickly.

Worth Checking Out:

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Next Steps

At the end of the day, programmatic advertising is a great solution for larger companies hiring at scale (or agencies that handle recruitment marketing for such companies). If you’re looking to be more efficient in your recruiting and hiring, and save time and money in finding quality candidates for each role, you should definitely check out one of the platforms we’ve included in this guide. From there, set up a couple of demo calls to learn more and see if there’s a fit.

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