Introduction

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Pinpoint is among the most sophisticated applicant tracking systems: it’s got a modern UI, extensive integrations, and a top-notch career site builder meant for in-house talent acquisition and HR teams at fast-growing companies.
Ratings
Ease of Use
Best For
Key Differentiator
Price
Free Trial
PROS
- Pinpoint is an agile ATS that is highly customizable and values collaborative hiring.
- It’s got a simple and transparent pricing structure.
- Pinpoint offers unlimited jobs and team members in all of its plans.
- Their customer service team is highly praised by users.
- The career site builder is very robust, allowing teams to attract and convert the right talent.
- There are over 100 HR software integrations to choose from, and Pinpoint’s team is adding 3-5 every month.
CONS
- The employee onboarding module does cost extra.
- It isn’t the best fit if you’re looking for the cheapest ATS.
- There isn’t a free trial or free version at this time.

Greenhouse

Greenhouse

BambooHR

BambooHR

Pinpoint

Pinpoint

VidCruiter

VidCruiter

Workable

Workable

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Pinpoint was started with the goal of building a user-friendly applicant tracking system that created a strong candidate experience, as well as a robust system for recruiting teams to leverage when hiring.
The look and feel is in keeping with best in class software companies globally. So, it’s easy on the eyes. Where it stands out from the crowd is that this system was built with the user in mind - both candidates and recruiters/hiring managers/TA admin.

This manifests through one of the most powerful features: the ability for recruiting teams to build and manage beautiful career sites that are designed to attract and convert candidates. It’s easy to apply, and for those not ready they can opt into a talent community to stay in touch with your company.
In the recent past Pinpoint has also built out an employee onboarding module. The idea was to keep the positive experience going for hires as opposed to dumping them into an old school HRIS. This module is also build with simplicity, but everything you’d expect from a modern onboarding solution - from work buddies to I9s.
For recruiting teams, you can manage your multilingual career site and showcase employee testimonials, create custom user roles, manage talent pipelines, and manage the entire recruiting process with different workflows for different types of roles.
Pinpoint also stands out when it comes to power. Your team can build in automations (send candidates an email when they move to a new stage in hiring process), automate interview scheduling, or take a look at how your team is doing when it comes to equitable hiring practices.
Like all strengths, power can also be a weakness. If you’re a small company that only hires a few people per year, or has one HR person that does recruiting for 5% of their time, this system is too much for your team. You’ll be better off using an ATS that is only for posting jobs and collecting resumes.
As mentioned previously, this solution is also not for global Fortune 500 companies that need all the many bells and whistles you’ll find in a much more complex solution like WorkDay, or the ability to straight up customize your solution like you can by spending a few hundred thousand on Taleo consultants.
That said, it’s hard to encourage you enough to get a demo of this platform assuming you aren’t a Fortune 500, extremely small company, or looking for the cheapest solution around - this ATS is that good!

We have configured a recruitment process and attached email templates to every stage of it, allowing us to rapidly communicate with candidates in a standard way, at all stages. We share CVs with management within the tool and capture feedback. We use the tool to invite candidates for assessments, and for booking the assessments in [usually via MS Teams which PinPoint integrates nicely with]. We upload interview notes to the candidate area in PinPoint, and sometimes make a phone interview guide within the tool, to enable us to use a more robust scoring mechanism if anticipating higher volumes of direct applications.
Pinpoint is also used to store/bank candidates for future roles. We have created and implemented a bespoke tagging approach to find people quickly. We have also tagged candidates for reasons not to progress, and can report on that. This gives an opportunity to fine-tune adverts for future positions if we uncover particular rejection themes. It is also used for reporting on things like the diversity of applicants and candidate volume.
It is very easy to use from a product owner and user perspective. Both management AND suppliers have happily adopted PinPoint and only have positive feedback about it. The PinPoint support staff/messaging tool is also fantastic, with immediate responses provided to any tickets raised.
I love the ability to make bespoke application form questions. Knowing clearly candidate availability, salary expectations, and right-to-work status from such questions saves the recruitment team countless hours.
With the right process and email template set, it gives a better candidate experience. Candidates receive rejection emails and will know clearly what to expect at the interview/assessment stages.
The reporting is wonderful. You simply cannot report on diversity matters without a system like PinPoint, which removes the candidate’s personal info from their actual job application.
Our global recruitment function was hiring around 60+ people a year, across multiple global locations. We used various channels and suppliers to generate candidates but had to manage everything via email and Excel trackers. We wanted a solution that was easy to use, configurable, and enabled HR and management to collaborate, in line with our values. We also wanted a solution that enabled blind CV applications to mitigate unconscious bias, plus diversity reporting. We have used it since April 2022.
You can't effectively share comms with recruitment suppliers about new openings or changes to vacancy briefs, so I am still relying on emails. There should be a ‘vacancy supplier’ area on each vacancy where we can communicate with agencies and also document any feedback from them from the market. Then we could have an option to share info with leaders.
- The way it can be configured to your needs is refreshing.
- The general speed of moving candidates around within a process or into a new process is also different from other systems.
- In a recruitment team, everyone can see what is going on with candidates and roles, so you remove bottlenecks and enhance efficiency when it comes to things like recruitment team absence.
- First, make sure you have an agreed recruitment process established in the business, then create a ‘shopping list’ of problems to solve or features you would like. Then review solutions.
- Ensure you liaise closely with IT and/or infosec/GDPR managers around the idea and implementation.
- Finally, these systems are priced based on an organization’s headcount, so that may come under consideration from a budget perspective.
A few enhancements here and there, mostly around the reporting suite.
Firms recruiting high volume roles and varied roles, with many different managers/suppliers involved.
Pinpoint would be helpful for any business, regardless of size of industry.
Job board, moving candidates through the hiring process and accepting applicants.

Excellent customer service and ease of use. We went from email organization and spreadsheets to Pinpoint and it's great for our small team. Other platforms did too much and this one just does exactly what we need.
We were looking for our first ATS and as a small startup, price and ease of use were key factors to consider. I chose Pinpoint and have been the primary user for the past 3 years.
Truly don't have any complaints. We're not power users and don't do a ton of hiring but it works for what we need it to do.
First tool we've been a customer of, but as stated lots of other tools in our research did more than we needed. They're price was also perfect for a startup.
Who is going to be using the platform and will they be comfortable with the different functions and tools.
Incredibly responsive to feedback. When we first started with Pinpoint they were pretty new as well. We've learned and worked together to make things better. Loved how they've continued to tailor services to US clients.
Excellent for small teams.
Can only speak from my own experience and everything has been positive.
We use Pinpoint to advertise all of our roles across the globe. We use to create all adverts, interviews and communications with candidates. We also use this to run reports on statistics from this on our sources of applications and diversity and inclusion data
- Easy for both HR and Hiring Managers to use.
- Ability to quickly build and download reports.
- Ease of booking interviews.
We have been using Pinpoint for just over 2 years now.
We bought it because of the great customer service we had been provided in the demo, the capability of the system and the cost.
I really don't have anything I dislike.
In previous ATS systems, I have never been able to quickly run reports and data which is a huge benefit. The customer service is also heads and tails above any other ATS I have worked with
I think this is really hard to answer because every business will have a different requirement of what they are looking for. For us, it was the ability to run reports, easy booking of interviews, ROI, candidate experience and hiring manager experience
I think the regular updates from Pinpoint are super useful. Continually partnering with other businesses for ease of linking other platforms into the recruitment process
I would say any organization.
Again I think it would depend on what you were looking for in a system to say this.
We use Pinpoint daily, it's an ATS, so it does the typical things an ATS does. This includes, creating career pages on our corporate website that explains some basics about Article, and allows a candidate to decide if they’d they feel they’d be aligned to working with us.
On the career site, all the open jobs are visible for potential candidates to see. They can then decide to apply, upload a resume and fill in some basic info. On our side of the ATS, we create the jobs that are posted - designing the interview flows, application questions, and scorecards, then advertising them to the selected job boards.
We use Pinpoint to evaluate the viability of applicants, referrals, and candidates we source, being a single point of truth. Once candidates are selected to proceed, we use Pinpoint to move through the interview process, giving the hiring manager visibility into the hiring process.
For candidates, we use Pinpoint to schedule and communicate with candidates, who are selected for this process, but also to reject those candidates who are not. There is a lot more of course but this is a basic walk-through, and I’d assume if you’re reading this, you have a good idea of what an ATS does.

They're an ATS that is ascending, and not coasting on reputation; they've continuing to evolve, with new useful features, and integrations quickly rolling out.
Overall, I’d argue that Pinpoint puts candidates first, with easy applications and great branded communication. Adding to this, candidate-centric design is the built-in self-scheduling for interviews, and including a candidate NPS score - this is key to letting my team and I understand the candidate experience.
The new automation feature they launched where you can create rejection emails based on application questions has saved my team a lot of time by not having to screen candidates who do not meet minimal requirements, currently, this is about 29% of applications. We have been creating custom rejection emails for each automation, this allows the candidate to know specifically why they were rejected, and if they answered the application incorrectly by mistake, allow them to reapply.
I’m also a fan of their pronoun feature, which allows candidates to share their preferred pronouns. Little touches can make a huge difference when building inclusive hiring practices.
They continue to have fantastic support and as a partner, they really care about my team and our success. Adding to this are the people they hire, who are really great and it makes interacting with them so much easier.
With less talk/hype and more substance, you can tell they focus on the product and customers, not on the hype marketing machine jumping on whatever the trendy topic is.
We have used Pinpoint for 2+ years now, with a TA team that was quickly growing (we’d have over 20 users at peak). As an organization, we had just started hyperscaling, and we end up growing over 3x in under 18 months.
As we started on this journey, I quickly found that the ATS we were using, couldn’t keep it up. It was, designed for SMBs and smaller recruitment teams. One of the biggest pain points was it lacked the ability to reject candidates through an anonymous email, instead, when candidates were rejected it came from each recruiter's email - given the volume of applicants, this solution was not feasible and would lead to a poor candidate experience.
Additionally, the previous ATS ecosystem was small and wasn’t growing quickly, and it lacked the ability to build a career site out of the box.
We also needed the ATS to be easy to use, not just for the recruiters, but also, for the number of new hiring managers who would quickly need to understand how to use the ATS. This made the case to look replace the old ATS clear, we made a scorecard and started to evaluate our ATS options, ultimately landing on Pinpoint.
- Some of the UI/UX could be improved, particularly when you're screening large volumes of candidates, minor but it would be helpful.
- Because it lacks a deep integration into LinkedIn, we need to use LinkedIn’s “job wrapping” feature.
- The newer automation feature is really powerful, however, setting them up requires too many clicks, it’s not a huge deal, but it could be made smoother.
Much easier application process than most ATSs, making it very candidate friendly. Overall, they nail the mid-market really well, with enough features, integrations, and reporting, but they’re not hard to use and overly cumbersome compared to big ‘enterprisey’ ATSs.
When selecting an ATS I’m a proponent of using the following ranking:
- Candidate experience, regardless of the market, the best talent will always have options, if the application experience and communication experience is poor, they’ll choose to work elsewhere
- Recruiter experience since they use the tool the most. If they don’t like it, or it’s overly complex they’re going to work around it, rather than through it
- Hiring manager experience, will they log in, and actually use it
- Support, if I have an issue will it get resolved?
- Ecosystem/ integrations, an ATS should not do everything, rather it’s the hub to connect point solutions with
- I'm a huge fan of how they rolled out candidate pronouns, allowing candidates to share their preferred pronouns when applying.
- Multiple new integrations have been launched.
- Much faster page loading response times from when we first rolled it out.
Mid-sized to enterprise organizations.
I'm not sure. Maybe small companies that don't have a dedicated HR team.
Pinpoint is for companies that hire a lot (at least 30/yr, the more the better), and put a focus on talent. Realistically, you get what you pay for in this solution, and so if you are optimizing around price, this isn’t the solution for you.
It’s also worth noting that companies that have bad existing systems sometimes struggle to utilize Pinpoint. If your recruiters/hiring managers/employees have been used to the brain damage of a legacy system, it will take time for them to trust and utilize the power of this ATS - don’t underestimate that.
Pinpoint is also not a good fit for companies that don’t hire much. It starts at $345 per month, so it is really hard to rationalize if you are hiring only a dozen or two per year. They do have smaller customers with less than 100 employees, but most of these companies are growing rapidly.
Lastly, if your team requires massive customization, this is not the ATS for you. A good way to tell if this is your company is to look at your budget. If you have >$100k/year allocated just to customizing the ATS, then stick to the legacy providers (well, actually you should re-evaluate why you need these specific customizations and if sticking with a sub par legacy ATS is worth it).
Pinpoint is closing in on 1,000 customers with current names like CoinShares, Pathways Global, and Grant Thornton.
- Career Site Builder: This is one of the best parts of Pinpoint. Your recruiting team now doesn’t have to rely on IT or marketing to change your career site. You can also add information about your ERGs, career paths, interview prep info, and anything else you want to showcase to candidates.
- Employee Onboarding: Pinpoint customers can use the system to onboard new employees (as a note, this module is extra outside of the core ATS). It covers the warm and fuzzy stuff like who your work mentor will be and what to expect culturally, as well as the typical employee paperwork, handbooks, etc.
- Job Board Distribution: You can easily distribute jobs to publishers like Google, LinkedIn, Indeed, etc.
- Recruitment Process Automation: The point of an ATS is to automate in order to help your recruiters save time. Their automation allows you to simply set up this then that type of workflow to save you time (and sanity). For example, you may want to automatically send an email linking candidates to relevant employee profiles, and a scheduling link, when they are moved to a certain stage in the recruiting process.
- DEI: Equality reporting is a big part of their product strategy. You can take a look at how candidates of various demographics do in the process, and what touchpoints they have. You can also do blind recruiting so that gender/race doesn’t influence your colleagues.
- Candidate Feedback: This system also has a built-in candidate survey to collect standardized (eNPS) and unstructured feedback on your candidate journey.
- Custom Report Builder: You can build your own custom reports based on any data available in Pinpoint. Maybe I want to build a report showing me the pipeline for Java engineers in Boston, or a report that shows me the time to hire remote customer service agents. The world is your oyster. You can also schedule reports to be sent out whenever you want (maybe certain reports go off quarterly to the C-suite before board meetings so they know what’s going on in TA).
Like most top ATS’s Pinpoint has invested in their integrations so that if you love your video interview platform, you don’t have to give it up to use their system.
They have integrations with:
- Assessment tools like Vervoe and Coderbyte
- HRIS’s like Bob and Bamboo
- Job boards like LinkedIn and talent.com
- Lots of other tools from background checks to SSO
They add 3-5 new integrations each month, many of which you can activate in minutes when you use Pinpoint.
In general, Pinpoint’s pricing is based on the size of your company. Their pricing starts at $345 per month when billed annually, according to our research.
Companies that want enterprise features (multi-page career sites, multi-lingual support, custom integrations, help on data migrations, etc) will start at $1,200/mo (also billed annually).
We think this pricing is fairly comparable with other truly best-in-class ATSs. This product becomes valuable to companies when they start hiring more than a dozen people per year, otherwise, you may be better off using simpler solutions.
We also appreciate they have a lot more transparency on pricing versus many other players in the space.
Pinpoint is a wonderful ATS for companies that value their candidate experience, and have the need for a tool that will help increase the productivity of their recruiting team through a better career site, talent CRM, and integrations with your favorite HR Tech.
The current record for go live at Pinpoint is 3 days. However, the average timeline is more like 4-12 weeks, depending on how complex your organization is (large enterprise customers are looking at 3-6 months). Companies that are more organized and execution oriented will see drastically lower implementation times.
Any size company gets a dedicated account manager to walk them through the entire implementation process.
Recently, they’ve added a self-serve onboarding process. There are 2 hours of explainer videos that help you navigate through each step of the process. This is great for companies that don’t want to wait to schedule time with their account rep and want to just get going.
Each customer gets a dedicated rep that looks after you throughout implementation. Afterwards, you have access to the customer success team. Most interactions start with chat where the average time to speak to a human (not a bot!) is 2 minutes.
Pinpoint was started by Tom Hacquoil. Tom had previously run a cloud computing company where M&A was a big part of their growth strategy. He realized very quickly that talent was the most essential aspect of growing this company. So, he started a bootcamp to train new employees.
Tom didn’t think any existing options met his bar for a quality candidate experience, so he built his own tool to manage applicants for the bootcamp. This was the first version of Pinpoint.,
From there, the product grew with recruiting and candidates in mind, while translating the best ideas from sales/marketing/product/customer service to recruiting.
Company HQ
Jersey, UK
Number of Employees
71
Year Founded
2017
Amount Raised
Pinpoint has impressively bootstrapped its business. It is really hard to get a complex product like an ATS to this point without raising tons of venture capital money, but they’ve done it!