Textio uses big data and machine learning to help recruiters optimize their brand's language in the eyes of the best talent.
In order to help talent acquisition professionals write recruitment marketing content that will resonate with their desired candidates, Textio's platform gives texts a score and suggestions. Their score aims at decreasing the bias implicit in anyone's language. For example, they may pick out words that are overly masculine, or that are cliched to the point of being a turnoff.
Among the companies that use Textio to write better employer brand content, you'll find names like McDonald's, Slack, Atlassian, P&G, and Spotify.
Textio integrates with Greenhouse, Microsoft 365, Outlook, LinkedIn, Gmail, and several other ATSs.
Pricing for Textio is undisclosed, so you'd have to contact them to see about a demo and quote. If you'd like to see what it can do for your hiring team's writing, they also offer a free brand report on their website.
As a cloud-based tool, Textio should be pretty straightforward to get up and running, but they'll likely have a plan suited to your needs.
Textio comes with a wide array of resources, such as industry reports, free guidebooks, a blog, and 24/7 support.