An Expert Review of Textio's AI Recruiting Solution - 2022

Textio uses big data and machine learning to help recruiters optimize their brand's language in the eyes of the best talent.

In order to help talent acquisition professionals write recruitment marketing content that will resonate with their desired candidates, Textio's platform gives texts a score and suggestions. Their score aims at decreasing the bias implicit in anyone's language. For example, they may pick out words that are overly masculine, or that are cliched to the point of being a turnoff.

Among the companies that use Textio to write better employer brand content, you'll find names like McDonald's, Slack, Atlassian, P&G, and Spotify.

• At P&G, they noticed that an above-average Textio Score brings them around a 30% increase in qualified candidates.

• Language Stack: Textio uses your team's emails, job ads, and all sorts of employer brand content to build a central library that it can then score and use to make suggestions from.
• Textio Flow: This is a tool that creates content based on your language stack, letting you write a job ad from scratch in minutes and create custom templates for each team.

Textio integrates with Greenhouse, Microsoft 365, Outlook, LinkedIn, Gmail, and several other ATSs.

Pricing for Textio is undisclosed, so you'd have to contact them to see about a demo and quote. If you'd like to see what it can do for your hiring team's writing, they also offer a free brand report on their website.

As a cloud-based tool, Textio should be pretty straightforward to get up and running, but they'll likely have a plan suited to your needs.

Textio comes with a wide array of resources, such as industry reports, free guidebooks, a blog, and 24/7 support.