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Best Recruitment Marketing Platforms

2024 Best Recruitment Marketing Platforms to Attract Top Talent

Experts shares: An honest review of the best recruitment marketing software.

Anh Nguyen
Written by
Anh Nguyen
No ads, just real software reviews. An independent writer and a bad BUT wholeheartedly enthusiastic dancer
Contributing Experts
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Last Updated: Mar 01, 2024
TOP
End-to-end solution
SmartDreamers
4.7
Popularity Score
4.5
User Score
4.8
Product  Score
Visit Website
TOP
End-to-end solution
SmartDreamers
4.7
Popularity Score
4.5
User Score
4.8
Product  Score
Learn More
TOP
SMB-friendly ATS with CRM features built-in
Manatal
4.5
Popularity Score
4.8
User Score
4.9
Product  Score
Visit Website
TOP
SMB-friendly ATS with CRM features built-in
Manatal
4.5
Popularity Score
4.8
User Score
4.9
Product  Score
Learn More
TOP
Complete recruitment solution for SMBs
Talentlyft
4.1
Popularity Score
4.9
User Score
4.2
Product  Score
Visit Website
TOP
Complete recruitment solution for SMBs
Talentlyft
4.1
Popularity Score
4.9
User Score
4.2
Product  Score
Learn More
Over 3 million HR leaders trust our advice

Introduction to Recruitment Marketing Software

Recruitment marketing platforms are designed to attract, engage, and convert candidates into applicants using marketing strategies and tools within the recruitment process.

The question is, which platform is worth your time and money? We got our hands on over a hundred options in the recruiting software market. These are the top 1% we've handpicked as the best recruitment marketing platforms.

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Best Recruitment Marketing Platforms

SmartDreamers

: End-to-end solution

Manatal

: SMB-friendly ATS with CRM features built-in

Talentlyft

: Complete recruitment solution for SMBs

Eightfold

: AI-driven candidate sourcing and job matching

Avature

: Customizable engagement workflows

Symphony Talent

: Great for programmatic advertising

PhenomPeople

: Dynamic career sites

Yello

: Multi-language support

Beamery

: Quick candidate sourcing

Loxo

: Automated recruitment marketing

Our Criteria: Here's How We Chose The Best Recruitment Marketing Platforms

Drawing from insights gained through demos with numerous vendors, hands-on testing of these tools, and conversations with industry experts, we found that candidate targeting and personalization, multi-channel integrations, analytics and reporting, and employer branding are the standout criteria to define a great recruitment marketing platform.

  • Candidate Targeting and Personalization: A top-notch recruitment marketing platform should let you aim at specific groups based on job title, skills, location, and even passive candidates. Equally important, it should let you send personalized messages for different candidate segments and through recipients’ preferred channels, be it email, SMS, or WhatsApp.
  • Multi-Channel Integration: The more places your platform can connect with, the better your chances of reaching a wide audience. We looked for platforms that easily connect with popular social networks and job boards to boost the reach of your recruitment efforts.
  • Analytics and Reporting: A good platform should provide metrics like candidate engagement, source effectiveness, and conversion rates, and they should be in real-time and through an easy-to-digest dashboard.
  • Employer Branding Features: Your chosen platform should help build and showcase your employer brand. This means creating appealing content, highlighting company culture, and sharing employee testimonials. Our shortlists here are top-rated tools for customizing your job listings and career pages for a consistent and attractive brand image.

Curious to know more about our HR software evaluation process? Check out this article for all the insider details.

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Compare the Best Recruitment Marketing Platforms

Popularity Score
Best for
Key Differentiator
Pricing
Free Trial
Customers
Users Score
Product Score

SmartDreamers

Most Popular
4.7
4.5
4.8

Manatal

Most Popular
4.5
Starts at $15/mo
Yes
10,000+ companies
4.8
4.9

Talentlyft

Most Popular
4.1
4.9
4.2

Eightfold

Most Popular
4.1
Custom Pricing
Yes
800+ companies
4.4
4.1

Avature

Most Popular
4.1
Custom Pricing
Yes
6,500+ companies
4.4
4.2

Symphony Talent

Most Popular
4.0
Custom Pricing
No
1000+ companies
3.8
4.0

PhenomPeople

Most Popular
4.3
Custom Pricing
No
4.5
4.6

Yello

Most Popular
4.2
4.2
4.4

Beamery

Most Popular
4.1
4.1
4.2

Loxo

Most Popular
4.0
Starts at $299/mo
Yes
13,000+ companies
4.6
4.0
Phil Strazzulla
HR Tech Expert, Harvard MBA, Software Enthusiast

Need Help? Get Custom Recommendations for Best Recruitment Marketing Platforms

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Detailed Reviews of the Best Recruitment Marketing Software

SmartDreamers

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SmartDreamers
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Popularity Score
4.7 / 5
User Score
4.5 / 5
Product Score
4.8 / 5

Why we picked SmartDreamers

SmartDreamers is like a one-stop shop for your recruitment marketing needs. They've got multi-channel job ads, career site building, automated campaigns, and several other features designed to supercharge your hiring efforts.

PROS

CONS

SmartDreamers Review

SmartDreamers is an end-to-end recruitment marketing automation platform with a UI that’s very user-friendly. Fast-growing companies as well as enterprises can use it to launch powerful campaigns that enhance their employer branding, all while attracting quality job seekers.

SmartDreamers Customers

AdsWizz, Renault, Genpact, UiPath

SmartDreamers Pricing

There are three pricing plans

  • Essential features social media ads, analytics, landing and career pages, ATS integration, and a detailed Academy.
  • Professional adds job board automation, advanced analytics, Google Analytics integration, A/B testing, custom forms, and multiple teams.
  • Enterprise adds niche website automation, ATS reports integration, custom reporting, CV import automation, custom career pages, and a dedicated account team.

Best For

SmartDreamers is best suited for fast-growing companies and enterprises to scale recruitment marketing globally.

SmartDreamers in action
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Manatal

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Manatal
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Popularity Score
4.5 / 5
User Score
4.8 / 5
Product Score
4.9 / 5

Why we picked Manatal

Manatal offers a budget-friendly ATS with CRM capabilities that simplify the recruitment process. Its affordability, user-friendly interface, mass email campaigns, and customizable features make it a recommended choice for HR professionals at SMBs.

PROS

  • An affordable and flexible solution that offers a 14-day free trial.
  • Manatal is user-friendly. It features drag-and-drop-enabled pipelines for candidate organizations.
  • Ability to send mass email campaigns.
  • The referral program allows career page visitors to refer candidates.
  • Careers page is available in English, Spanish, French, German, Dutch, Portuguese, Bahasa Indonesia, and Thai.
  • Careers pages with customizable company’s displayed name, logo, career page URL and description, and application forms.
  • Manages and customizes automated post-referral emails and post-application emails.
  • Manatal is quite affordable and offers a 15-day free trial for users to test it out before making commitments.
  • Manatal is fairly easy to use. It features drag-and-drop enabled pipelines for candidate organization.
  • Manatal’s AI-based recommendations feature can save hiring managers quite a bit of time. It’s able to scan job descriptions then search a users talent pool and bring up candidates most suited for the job.

CONS

  • The AI recommendations feature works best with resumes that are in English and doesn’t work as accurately with other languages.
  • No email scheduling feature. No mass email recipient selection option.
  • Manatal doesn’t offer a free plan.
  • API and custom integrations are accessible for custom plan customers only.
  • The AI recommendations feature works best with resumes that are in English, and doesn’t work as accurately with other languages according to several users’ feedback. Several users have also complained about Manatal’s interface only being available in English and that career pages cannot be published in languages other than English and Spanish. 
  • Manatal doesn’t offer a free plan. We mention this as a con as several SMB-geared ATSs do offer a free-forever verison, and that puts Manatal slightly behind competition. 
  • Manatal doesn’t offer prebuilt integration modules. They do have an open API that allows users to plug in third-party products and custom tools, but that required a bit more time and technical knowledge to accomplish. It’s also worth mentioning that only Custom plan customers can access Manatal’s API and Zapier integration. Customers on the Professional and Enterprise plan cannot.
  • Users can search for candidates via Boolean Search or Advanced Search, but cannot combine the two search methods together. E.g users cannot use the Boolean search operators (AND, OR and NOT) within Manatal’s Advanced Search tab.

Manatal Review

Manatal offers a budget-friendly ATS with additional CRM capabilities, including email campaigns and revenue-tracking dashboards. During our evaluation, we discovered several noteworthy aspects that make it a valuable tool for HR professionals.

First is its affordability. With competitive pricing and a generous 14-day free trial, any team can easily explore Manatal. Navigating the software is simple, and we particularly appreciate the drag-and-drop-enabled pipelines, making organizing applicants easier.

The ability to conduct mass email campaigns directly within the platform is also a significant advantage. This feature enables efficient communication with a large number of candidates, saving valuable time for HR professionals. Plus, adding referral programs on the career page is easy so visitors can refer potential candidates, accelerating the talent search process.

Though in the recent past, Manatal’s careers page supported only English and Spanish, it is now available in several languages, including French, German, and Portuguese.

Users can also customize elements like the company’s name, logo, URL, and application forms, ensuring a consistent and branded experience for candidates. The software even has automated emails sent to referees and applicants after they refer candidates/apply.

Built-in email campaigns have a few limitations, such as no bulk recipient email selection, no pre-built email templates, and no email scheduling. Yet, the customization level is good, with multiple options for variables and formats. After the campaign is aired, Manatal will automatically track its overall performance and each email status.

Manatal Customers

Unilever, Coca-Cola, Panasonic, Ogilvy, Toyota.

Manatal Pricing

Manatal has four plans, including three with fixed prices. The detailed costs are as follows (annual bill):

  • Professional: $15/user/month for 15 jobs, 10,000 candidates, unlimited guests.
  • Enterprise: $35/user/month for unlimited jobs, candidates, and guests.‍
  • Enterprise Plus: $55/user/month and includes all Enterprise features, user groups, open API access, SSO log-in, priority support, and access to Beta features.
  • Custom: Pricing upon request.

Best For

Manatal’s affordability, user-friendly interface, mass email campaigns, and customizable features make it a recommended choice for small and mid-sized businesses.

Manatal in action
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Talentlyft

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Talentlyft
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Popularity Score
4.1 / 5
User Score
4.9 / 5
Product Score
4.2 / 5

Why we picked Talentlyft

TalentLyft offers an affordable and flexible pricing model based on your number of open positions. Unlike other recruitment CRMs, its career site editor allows you to create a complete website with multiple pages, a blog, and job ad pages.

PROS

  • Affordable and transparent pricing model based on the number of open positions.
  • Has a free trial. Discount program for early-stage startups.
  • Customized onboarding process with hand-held guidance.
  • Drag-and-drop career site editor.
  • Integrations with many job boards.
  • TalentLyft offers an affordable pricing model that is flexible depending on the number of open positions you want to have at a given time. Hence, you're not forced to pay for position space you don't need. 
  • They offer a customized hand-held onboarding process where the customer success team shows you how to use the tool, taking the necessary time to go through the features that matter most to your company. 
  • The career site editor has a drag-and-drop feature that allows you to build a custom site without prior coding experience. 
  • TalentLyft offers integrations to many job boards allowing you to post openings from one location.

CONS

  • No support for video interviews.
  • Technical glitches.
  • Candidate replies go to recruiter email, not TalentLyft account.
  • There is no support for video interviews and there are very few integrations allowing for it. 
  • Some users complain about technical glitches like certain applicants not receiving emails or search features not functioning optimally. 
  • Candidate replies go straight to the recruiters' email rather than their TalentLyft account. Some would find it preferable to have everything in one location.

Talentlyft Review

TalentLyft is a powerful recruiting CRM that covers many essential recruitment tasks.

It's pretty straightforward to create new job vacancies. You can choose which fields are optional or required, request resumes and cover letters, and even add screening questions.

Another cool feature is the ability to automate workflows that set cascading triggers for each step of the recruitment process. Users can set up actions up front, then sit back and watch the candidates move through the hiring process.

The career site editor is a huge plus of the tool. Without any coding knowledge, you can design a career site using drag-and-drop editor and text fields. Even better, the editor lets you build a complete website with multiple pages, whereas most vendors offer only one.

Regarding pricing, TalentLyft’s is based on the number of open positions you need at any given time. This means you won't have to pay for more positions than you actually require. Furthermore, there’s personalized onboarding support to help you get started. They take the time to guide you through the features that matter most to your company, ensuring you make the most of the tool.

However, TalentLyft currently does not support video interviews, and some users have reported experiencing technical glitches, like lost emails and the search function not working optimally. Additionally, candidates' replies go straight to the recruiters' email instead of staying within the TalentLyft account, which may be a preference for some users who want everything in one place.

Talentlyft Customers

  • KPMG
  • Raiffeisen bank
  • Erste bank
  • Ericsson
  • Microblink
  • Falkensteiner
  • Dekra
  • Decathlon
  • HT Group
  • Zepter

Talentlyft Pricing

TalentLyft offers a subscription model with 2 plans: Starter Plan & Pro Plan. The plans are differentiated by the number of active positions your business is hiring for per time.

  • Starter Plan: This starts at $40 per month for 2 active jobs and includes features like job board syndication, interview kits, scorecards, reporting, branded career pages, unlimited users and pools, chrome sourcing extension, and employee referral program. 
  • Pro Plan: This starts at $82 per month for 2 active jobs and includes everything on the starter package plus workflow automation, a custom domain for your careers site, custom fields, multiple recruiting pipelines, and a dedicated account manager. 

Users are allowed to change their plans based on their present needs and preferences. TalentLyft also offer a 14-day free trial.

Best For

TalentLyft pricing structure makes it a good option for early-stage startups, growing teams and businesses with fluctuating hiring needs.

Talentlyft in action
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Eightfold

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Eightfold
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Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.1 / 5

Why we picked Eightfold

Eightfold does not exaggerate when it says it will assist with every step of your hiring. You get Equal Opportunity Algorithms to ensure unbiased candidate recommendations and AI features to pursue DE&I goals. They even have after-hire tools to help you retain and upskill your workforce.

PROS

  • It uses AI to analyze job postings and find the best-fitting candidates.
  • Ranks candidates based on skills, experience, and potential.
  • Filters candidate searches by experience level or salary range.
  • Encourages diversity hiring and eliminates hiring bias through anonymous screening.
  • Provides tailored training and development opportunities based on skill sets and interests.
  • Eightfold uses AI technology to analyze your job postings and find the best fitting candidates. It can also rank those candidates based on their skills, experience and potential.
  • You can filter candidate searches by experience level or salary range so that you only see candidates that fit your hiring criteria.
  • The platform encourages diversity hiring and enables you to eliminate hiring bias through anonymous screening, aka profile masking
  • It improves overall employee experience by providing tailored training and development opportunities based on their skill sets and interests.
  • It has a built-in CRM to store and manage HR data about potential candidates, current employees, and previous employees.

CONS

  • No available feature to leave notes on candidate profiles.
  • No mobile app for hiring managers and recruiters.
  • Does not search for candidates outside its database.
  • Pricing is not transparent and there is no free trial.
  • There isn’t a way for hiring managers and recruiters to leave notes on candidates profiles within the system which is rather inconvenient.
  • Eightfold has a mobile app that employees can access for skills development but doesn’t currently have one for hiring managers and recruiters to manage their pipeline and perform other actions relating to the hiring process.
  • Several users reported that the tool does not search for candidates outside its database.
  • The platform’s pricing isn’t transparent and there is no free trial at this time.

Eightfold Review

Eightfold presents itself as more than a typical recruiting CRM. Its Personalized Candidate Relationship Management tool stands out for enabling targeted campaigns to specific segments of the talent pool, which improves communication with the right candidates.

Powered by AI, the software evaluates your job postings and identifies top candidates based on their skills, experience, and potential. It also enables you to fine-tune searches according to candidates' experience levels or desired salary ranges.

Another interesting aspect is Eightfold's anonymous screening. This feature ensures unbiased candidate evaluation by concealing names, demographics, and personal information. This way, hiring decisions are solely based on candidates' skills and experience.

Beyond recruitment, Eightfold provides additional tools to enhance the overall employee experience. The platform can tailor training and development opportunities based on employees' skill sets and interests. Moreover, its mobile app allows easy access to training materials and progress tracking.

That said, Eightfold falls short in certain areas. Currently, you can’t leave notes on candidate profiles, and there is no employer app version available either. Additionally, several users wished to see the platform expand its search capabilities beyond its database.

Eightfold Customers

Eightfold’s client list includes prominent enterprises like TATA Communications, LG, Vodafone, Bayer, Chevron, Morgan Stanley, and more.

Eightfold Pricing

Eightfold's pricing plans are not disclosed on its website. Contact their Sales team for a custom quote.

Best For

Eightfold is a good fit for organizations that hire more than 100 people annually.

Eightfold in action
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Avature

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Avature
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Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.2 / 5

Why we picked Avature

Avature packs sourcing and advanced online marketing capabilities in a single solution, so that finding and engaging critical talent can be done easily and at scale.

PROS

  • Comprehensive recruiting suite with ATS, CRM, video interviewing, offer management, and onboarding.
  • AI-powered features for talent matching and candidate ranking.
  • Mobile app for recruiters to stay productive on the go.
  • Avature’s solution is quite comprehensive. They have a full-fledged ATS with built-in video interviewing, offer management and onboarding solutions. They also have a CRM, allowing TA teams to amp up candidate engagement and plan for future hiring. 
  • Avature leverages artificial intelligence with features of automatic talent matching and candidate ranking. 
  • Avature comes with a recruiter mobile app that allows key stakeholders to perform several recruiting tasks while on the go. The app also supports offline use, and syncs with the system the next time it’s connected to the Internet.

CONS

  • Pricing is not transparent and there is no free trial.
  • User interface is not very intuitive.
  • Assessment feature is basic.
  • No automated reference checking.
  • Avature’s pricing is not readily available on their website. They also do not offer a free trial.
  • Several users noted that the UI isn’t intuitive and takes some time to get used to.
  • Avature’s assessment feature is quite basic and isn’t built out enough compared to point solutions in that space. So if you want to test the skills and cultural fitness of candidates, you’d need a third-party solution.
  • Avature doesn’t have an automated reference checking feature built-in. The platform does integrate with third-party solutions that facilitate reference checking, but you’ll have to purchase those solutions too separately.

Avature Review

Avature is a powerful recruiting CRM with a lot to offer. The platform is used by large organizations such as KPMG, IBM, and Pepsi, and it is known for its ability to customize workflows for both recruiters and candidates.

One of the reasons why well-established companies trust Avature is their wealth of features. By combining ATS and CRM into one, Avature can cover numerous tasks, from video interviewing to offer management, onboarding, candidate engagement, and retention. It even includes features to plan for future hiring.

That said, there are a few drawbacks to Avature. Like almost any other enterprise-focus recruiting CRMs, Avature doesn’t publicize their pricing. They also do not offer a free trial. Considering the vast number of features the solution offers, you should also keep in mind that the platform's user interface is not the most intuitive. It’ll likely take a while to get used to.

Avature’s candidate assessment feature is quickly catching up to other players in the space but still lags slightly behind in terms of sophistication. Automated reference-checking is another element missing from the platform – users must use an integrated third-party service. And finally, while we’re at it, a mobile app for hiring managers would be nice too.

Avature Customers

Apart from the ones mentioned above, Avature is also used by Cisco, L'Oréal, Mondelez, Siemens, Specsavers, and many more.

Avature Pricing

As with most enterprise-level solutions, pricing is not provided upfront by the vendor.

Best For

As you probably assumed from their stats, Avature is best-suited for organizations with more than 5000 employees.

Avature in action
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Symphony Talent

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Symphony Talent
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Popularity Score
4 / 5
User Score
3.8 / 5
Product Score
4 / 5

Why we picked Symphony Talent

Symphony Talent's SmashFlyX is a powerful platform that combines CRM, career sites, and programmatic advertising for smart recruitment marketing and campaigning.

PROS

CONS

Symphony Talent Review

SmashFlyX was one of the pioneers in the recruitment marketing category. At one point, their solution powered 25% of the Fortune 500 including S&P, Rio Tino, and Ticketmaster with dynamic career sites, CRM, chatbots, and more. Now owned by Symphony Talent, they've expounded on the successful recruitment marketing software with referrals, internal mobility pathways, and no-code approach to workflows.

Symphony Talent Customers

Aside from the ones mentioned above, Symphony Talent's SmashflyX is also used by Mars, Advent Health, HP, Regis Corporation, and Dick's Sporting Goods.

Symphony Talent Pricing

Best For

SmashflyX has been designed to work with businesses of all sizes and in practically any part of the world. It is especially convenient for recruitment teams whose strategy relies heavily on digital advertising.

Symphony Talent in action
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PhenomPeople

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PhenomPeople
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Popularity Score
4.3 / 5
User Score
4.5 / 5
Product Score
4.6 / 5

Why we picked PhenomPeople

Phenom is a comprehensive tool that lets you manage all the stages of the talent experience into a single platform.

PROS

CONS

PhenomPeople Review

Phenom is best known for their dynamic career sites which will serve different content to job seekers based on their behavior, and resume/LinkedIn (if uploaded). We love that this is taking a page directly out of the best practices of eCommerce to drive more conversions.  Also worth checking out is their HR chatbot, recruiting CRM and AI driven analytics.

PhenomPeople Customers

  • Microsoft
  • Southwest
  • Honeywell
  • NFI
  • CSG
  • RentPath

PhenomPeople Pricing

Pricing for Phenom is undisclosed. This may be due to the fact that they're geared mainly towards large and enterprise-level organizations, but also since they have many different products within the platform.

Best For

Large organizations and enterprises looking to manage all stages of their talent's experience in the same robust platform.

PhenomPeople in action
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Yello

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Yello
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Popularity Score
4.2 / 5
User Score
4.2 / 5
Product Score
4.4 / 5

Why we picked Yello

Many HR professionals gladly use Yello to hire with more effectiveness, sourcing, engaging, and advancing candidates in a single platform.

PROS

CONS

Yello Review

Yello’s talent acquisition software started with events-based recruiting and has since moved into candidate relationship management, video interviews, sourcing, scheduling, and much more. We keep hearing great things from practitioners about this software!

Yello Customers

  • Johnson & Johnson
  • eBay
  • Toyota
  • BDO
  • Adobe

Yello Pricing

Pricing for Yello is not disclosed upfront, but will vary depending on user count and other requirements.

Best For

Yello is used by all kinds of companies, from those with 50 employees to enterprise clients with over a thousand. It's also used in multiple countries and multiple languages.  

Yello in action
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Beamery

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Beamery
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Popularity Score
4.1 / 5
User Score
4.1 / 5
Product Score
4.2 / 5

Why we picked Beamery

Beamery's Talent CRM is a nice-looking tool with notable features such as one-click sourcing, automated workflows, and nurture pools.

PROS

CONS

Beamery Review

Beamery is one of the newer entrants into this market, and has one of the slickest solutions out there. It’s almost as if a sophisticated marketing team built your recruiting software - from career sites to candidate nurturing, there is a lot to like in this recruiting platform.

One such thing is how they enable recruiting teams to proactively build pipelines of candidates ahead of demand. Their software can automatically surface qualified talent in response to a new job opening up, for instance.

Beamery Customers

  • AstraZeneca
  • Workday
  • Continental
  • Nasdaq
  • Zoom

Beamery Pricing

Beamery's pricing is undisclosed because it will vary in accordance to each company's needs.

Best For

Beamery is certainly designed with big enterprises in mind with ongoing recruitment needs.

Beamery in action
Reviewer's Rating
7/10

Despite the main purpose of Beamery seeming to be CRM, I use it mainly for sourcing and as an Applicant Tracking System.

It helps me track all communications with the candidates - via email or Inmail etc.

I can easily find the candidates who were already engaged with the company and in which stages.

I also use the Baemery extension to add Linkedin profiles to Beamery talent pools.

Though rarely, I also use it for sending bulk emails to some candidates that were engaged but temporarily withdrawn from the recruitment process.

What do you like about this tool?

I like the options of how to build talent pools, they are easy to organize. Also, the candidates' profiles can be grouped by many columns and custom fields. That makes it easy to filter the search when I use Beamery for sourcing.

One of the best things is that it is possible to see the name of your colleague who had been engaged with that candidate the last time, as well as the history of activity and communications with the candidate.

It is significant to mention that Beamery can be integrated with many different job boards and import the profiles from their applicants. And very important: it groups the candidates based on the additional questions that the job post had in itself (notice period, preference for relocation…)

Why did your organization buy this tool, and how long have you used it for?

We use Beamery to collect all the information of all passive candidates who were targeted or engaged. We also use it for sourcing since it allows the creation of very customized talent pools, which will help find suitable candidates quicker in the future.

It is integrated with Outlook and has been sometimes used for Calendar invitations for interviews. Beamery is used also for managing marketing campaigns, like reaching out to potential candidates via email with targeted email campaigns. I’ve been using Beamery for around 1 year.

What do you dislike about this tool?

Beamery has so many functionalities which will require a lot of time to explore and learn.

It requires some steps in order to import the candidate's profile, it is not automatically generated. II in order to add a profile from Linkedin, first you have to download it and then upload it. Furthermore, the information is not automatically extracted from the profile, so you must add it manually (for example, choose a source, choose a status…)

It has many options however the interface is too simple (I think you could never guess how many possibilities it hides).

How is this tool different than their competitors?

I’m not sure about the limitations of other similar tools. However, Beamery functions properly while having millions of candidate profiles in its database. I find that advantage amazing.

What Instructions should people think about when buying this type of tool?

If your team has many members, I’d advise you to choose a leader of the project to get everybody accustomed to using Beamery, it is not so simple to grasp.

Think about how long your organization plans to use it. It is very useful as a long term investment for big companies, but it wouldn’t be easy to change to another CRM/ATS tool after.

How has this tool changed or evolved over time to meet users needs?

It has improved its way of reporting I’d say, with the custom reporting “data explorer” it is possible to get really detailed results. For example, if on some job board there was an additional question, “are you willing to relocate”, that can automatically be part of the reporting metrics.

What specific type of user or organization is this tool very good for?

I think it is very good for the huge organizations which have many open positions at the moment and the need for high volume hiring.

What specific type of user or organization would this tool not be a good fit for?

Maybe it won’t be so useful for startups or small or new organizations.

Loxo

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Loxo
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Popularity Score
4 / 5
User Score
4.6 / 5
Product Score
4 / 5

Why we picked Loxo

Loxo’s comprehensive recruiting platform packs a CRM that lets you put recruitment marketing on autopilot by pre-building emails, SMS, phone calls, and LinkedIn engagement.

PROS

  • Loxo’s massive database provides recruiters with a wide pool of potential talent to choose from.
  • Utilizing AI technology, the platform effectively identifies, screens, and ranks the most suitable candidates from its database.
  • The availability of a free plan with unlimited user seats and job postings allows for flexibility and cost savings.
  • Loxo integrates a comprehensive Applicant Tracking System (ATS) and Candidate Relationship Management (CRM) system into its platform.
  • The customer service is highly rated by users, citing that it’s fairly fast to get help when needed.
  • The platform enables the scheduling of multi-medium campaigns with timed sequences, automatically pausing when a contacted candidate responds.
  • Excellent customer service with a strong record of fast response times.
  • User-friendly resume parsing.
  • Friendly and visually appealing user interface.
  • Offers a convenient Chrome extension.
  • Allows client involvement in projects with direct interaction.
  • Regularly releases new product updates.
  • Includes a free plan.

CONS

  • Due to its advanced features and sophisticated nature, it takes users quite a bit of time to get the hang of the platform.
  • Integration with third-party VOIP services for call and text recording isn’t currently supported.
  • Some of the database candidates’ information is outdated, and contact details are limited to work emails.
  • The complexity of the Boolean search and internal searches leads to missed or skipped candidates.
  • The mobile app offers limited functionality and primarily supports outreach activities.
  • A few users have experienced occasional lags in bulk emailing.
  • Slightly higher pricing compared to similar tools.
  • Lack of an option to auto-anonymize resumes for blind screening.
  • Reporting is not particularly useful with certain useful metrics not tracked.
  • No Android app. Limited features and occasional performance issues on the iOS app.

Loxo Review

Loxo's platform is specifically designed to enhance the efficiency of recruiting teams. What sets Loxo apart from other CRM systems is its extensive database, complete with the contact information of over 1.2 billion people. Leveraging this database, Loxo’s CRM helps recruiters build lists of candidates, organize them in pipelines, and do outreach through automated sequences of texts, emails, calls, and even Linkedin, in one place.

We appreciate Loxo’s holistic approach to recruiting, with additional tools for you to source, screen, track, and keep applicants engaged throughout the hiring process.

Loxo Customers

Bank of America, Amazon, All-State, Trinity Health, and Lockheed Martin are a few of the companies that use Loxo.

Loxo Pricing

  • Loxo has three pricing tiers, Free, Professional, and Enterprise. Free, you guessed it, is free of charge, comes with moderate access to the platform’s ATS and recruiting CRM, and allows for an unlimited number of seats and jobs. Do note that add-ons are not included in this plan and are purchased separately.
  • The Professional plan costs $299 per seat per month (billed annually) and gives users access to everything in the Free plan, plus advanced addons for sourcing and outreach, customized workflows, built-in communication tools (email, SMS, & calling), guided onboarding, priority customer support, and more.
  • Lastly, Loxo’s Enterprise plan is made for companies that do volume hiring and require advanced security. On this plan, you get all of the features in Professional, plus AI internal mobility sourcing, e-signature integration, SSO, SOC 2 Type II reporting, audit logs, different deployment options, and a private database instance. Contact Loxo’s Sales team for a price quote.

Best For

From their client list, you may gather that Loxo is suitable for companies of different sizes and all sorts of industries. While that is true, it is worth mentioning that their product is made with agencies' and mid-sized companies' needs in mind.

Loxo in action
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Benefits of Recruitment Marketing Software

Recruitment marketing software brings many benefits that make the hiring process smoother and more effective.

  • Enhanced Employer Branding: First impressions matter. Platforms like PhenomPeople and Manatal empower organizations to showcase their unique culture and work environment through branded career sites and personalized content. This not only attracts the right talent but also establishes a compelling employer brand presence.
  • Wider Talent Pool Reach: Nearly 80% of employers globally report difficulty finding the skilled talent they need versus 35% a decade earlier. Recruitment marketing tools excel in expanding the reach of job postings, enabling organizations to tap into a wider talent pool. SmartDreamers and Symphony Talent, for instance, can easily integrate with various social media platforms and job boards, making your job openings visible to a diverse audience.
  • Targeted Candidate Engagement: Data-driven engagement tools from recruitment marketing platforms like Beamery and Avature make sure all interactions with potential candidates are both timely and highly relevant for an improved recruiting process.
  • Data-Driven Decision Making: Tools like PhenomPeople provide valuable insights into the performance of recruitment campaigns. By leveraging this data, HR professionals can refine their strategies, allocate resources effectively, and optimize their approach for better results.
  • Efficient Talent Pipelining: Efficient talent pipelining is another recruitment marketing software standout feature. Yello, for instance, facilitates the creation and management of talent pipelines. This strategic approach ensures that organizations have a pool of pre-qualified candidates ready to be tapped into for future hiring needs.
  • Optimized Job Advertisement: Recruitment marketing software also plays a pivotal role in optimizing job advertisements. Indeed and Jobvite, for example, ensure job listings are optimized for search engines, enhancing visibility and response rates. This feature ensures that job postings are seen by not only a broader but more targeted audience for maximum impact.
  • Improved Candidate Experience: The impact of recruitment marketing software extends to improving the overall candidate experience. Using artificial intelligence in recruitment tools (e.g., AI chatbots and automated communication), platforms like PhenomPeople and Symphony Talent provide candidates with a seamless and engaging experience where all interactions are punctual, transparent, and personalized.
  • Streamlined Collaboration: Hiring is a team sport, and these platforms are great team players. Loxo and Manatal, for instance, provide collaboration tools for easy sharing, evaluating candidates, and making decisions. This collaborative aspect ensures that your hiring process is not just efficient but a collective success.

Pro Tips on Recruitment Marketing Software

‍Recruitment Marketing Software: Common Pitfalls and How to Avoid Them

While recruitment marketing platforms can be a game-changer, it's not all sunshine and rainbows. Potential budget overreach, initial learning curve, and being an overkill to small businesses are some notable pitfalls of this type of recruitment software.

  • Potential Budget Overreach: High-end platforms like PhenomPeople or Avature are robust but can also give your budget a workout. Before diving in, weigh the costs against the benefits to ensure it is a practical fit for your financial reality. After all, nobody likes budget surprises.
  • Steep Learning Curve: Recruitment marketing software can be a bit intimidating for those not tech-savvy. Take Beamery, for example. It's a powerhouse, but mastering it might take some time and trial-and-error moments. You can’t make the most of your invested tech without knowing it inside out, so don't hesitate to contact vendors for onboarding and training in this case.
  • Overkill for Small Teams: Imagine you buy a toolbox, but all you really needed was a hammer. Robust platforms like Eightfold or Symphony Talent are fantastic, but they might feel overkill if your team isn't ready for the full blast of features. Before making your purchase, ask yourself if your team is ready to dive into the full array of features. Sometimes, simplicity is your best friend.

Who Is Likely to Make the Most Recruitment Marketing Software?

Recruitment marketing software isn't a one-size-fits-all solution. Growing mid-sized teams and companies seeking in-demand and/or global talent are some who stand to gain the most from this recruiting tool.

  • Growing Mid-sized Companies: Attracting top talent is both a necessity and a headache for mid-sized businesses on the upswing. They need something scalable, a solution that grows alongside them. Options like PhenomPeople or SmartDreamers can be the ally here in helping these businesses build a brand that attracts the best talent tailored to their evolving needs.
  • Companies Seeking Talent in High Demand: The battle is intense in sectors like tech, where talent is the currency. Recruitment solutions with excellent marketing tactics and tools can be a strategic asset to help these companies stay ahead.
  • Those Eyeing Global Talent: For companies with a global vision, recruitment marketing platforms like Symphony Talent or SmartDreamers serve as comprehensive talent management platforms for location-based candidates, be it an entire country, a specific region, or even as granular as a state or city.

When Recruitment Marketing Software Might Not Be the Right Fit

While recruitment marketing software can be a game-changer for many, it might not be everyone's cup of tea. Here are scenarios where its complexities might outweigh its benefits.

  • Micro-Businesses on a Tight Budget: Recruitment marketing platforms might be too expensive for tiny operations with minimal recruitment needs and tight finances. Instead, simpler tools like free ATS, free recruitment software, or free job posting platforms can cater to modest hiring requirements without straining the financial leash.
  • Single Role, Single Hire Situations: If your hiring needs are sporadic and limited to filling a single position now and then, the intricacies of recruitment marketing software might be excessive. For a small-scale, irregular hiring strategy, traditional job boards, social media platforms, or even freelance marketplaces could serve the purpose without the added complexity.
  • Limited Online Presence: Recruitment marketing relies heavily on a company's online presence. If your business lacks a compelling online identity, with no active website, social media presence, or defined brand, the impact of recruitment marketing software could be diluted. Perhaps the better move is to establish a solid online footprint beforehand.
  • Niche Roles with Limited Talent Pool: For businesses operating in niche industries with a limited talent pool, the broad reach of recruitment marketing might not be necessary. Targeted networking, industry-specific events, and personalized outreach could be more effective than comprehensive recruitment marketing campaigns.

Recruitment Marketing Software Key Features

  • Branded Career Sites: Seenit’s 2023 report reveals that 96% of job seekers would be more likely to apply to a company with a good employer brand, up 39% from previous years. Luckily, most modern recruitment marketing platforms enable organizations to craft mobile-friendly career sites with employee referral features using branded templates.
  • Social Recruiting: According to recent studies, 73% of job seekers aged 18-34 have found open positions via social media, and 80% of employers have used social media to find passive candidates. Robust recruitment marketing solutions should connect with various social media channels like LinkedIn, Facebook, or Twitter to ensure that job opportunities are visible to a diverse audience.
  • Analytics and Reporting: Just like scheduling in interview scheduling tools and resume parsing in ATS, a recruitment marketing software solution can’t exist without its analytics and reporting features. These stats are hyper-focused on the performance of recruitment campaigns, making them valuable for informed decision-making and strategic planning.
  • Automated Outreach Campaigns: Recruitment marketing software typically offers native engagement tools that enable recruiters to interact with potential candidates through outreach and retargeting campaigns—at scales, on schedule, and personalized.
  • Candidate Relationship Management (CRM): Beyond outreach automation, some (for example, Loxo and Manatal) even offer CRM functionalities that allow organizations to build a steady stream of pre-qualified candidates for future hiring needs.
  • Search Engine Optimized (SEO): Optimizing job listings for search engines is a key feature in recruitment marketing software. This optimization enhances the visibility of job listings, making them more discoverable to a broader audience.
  • Recruiting Chatbots: Recruitment marketing software often incorporates AI-driven chatbots to enhance the candidate experience. Platforms like Eightfold or Symphony Talent provide chatbots that offer real-time responses to FAQs and guidance on the job application process.
  • Team Collaboration: These cloud-based recruiting platforms also come with native collaboration tools to ensure that the hiring process leverages the collective expertise of the entire team.

How Much Does Recruitment Marketing Software Cost?

Recruitment marketing software pricing generally revolves around per-seat, per-employee, or per-hire models. Your company size is a significant factor influencing these costs. For instance, smaller businesses with around 100 employees might anticipate an annual cost of approximately $5,000.

However, it's crucial to note that these tools are often designed with larger companies in mind, and costs for major corporations can extend into seven figures. On the other hand, given the enterprise nature of this software solution, there's room for negotiation.

Free Recruitment Marketing Software

When considering which recruitment marketing software to buy, testing the waters before diving in is always a smart move. While free and freemium options often have limitations, they can be a fantastic way to witness a tool's capabilities firsthand. Here are a few platforms offering free versions or trials:

  • SmartDreamers: SmartDreamers' free version offers a taste of its renowned recruitment marketing automation, perfect for those dipping their toes into its automation features.
  • Manatal: Popular among small to mid-sized corporates and staffing agencies, Manatal doesn't do a completely free plan, but they've got a trial ready for anyone curious.
  • TalentLyft: This vendor has a 14-day free trial without requiring your credit card details.
  • Loxo: Loxo's free plan covers applicant tracking and recruiting CRM features. Also, this talent sourcing software offers free trials across their paid plans.
  • Workable: This platform’s free trial gives you a firsthand look at most of its core features (job ads, team collaboration, candidate sourcing).
  • Zoho Recruit: As part of the broader Zoho suite, Zoho Recruit's free version is straightforward and customizable and has been used extensively by both in-house HR teams and recruitment agencies.
  • Recruitee: Recruitee’s free trial could benefit hiring managers seeking to test their applicant tracking system.
  • JazzHR: This platform is recognized for its user-friendly ATS and recruiting tools. The free trial version allows users to explore how these features work in real life.

Recruitment Marketing Software Demo: Questions to Ask Vendor

Before selecting any software program, it’s always wise to request a demo and go into it prepared with a game plan. Start with this list, and tailor it to your team’s specific use cases and other recruitment hiring needs.

  • Does this software integrate with my applicant tracking system, job board, or email marketing program?
  • Who will use this system? What will people in these roles do with the product?
  • Does it provide {specific essential features to you and your organization}? Could you show me around? (Our must-have features and the criteria mentioned in this buyer guide could be an excellent place to start. But don’t forget to consult with your hiring team to discuss what you need and want from the software).
  • How much will the system cost? Are there any additional costs in addition to the subscription fees?
  • Will the system require a lot of training?
  • What steps are involved in the implementation workflow, and how long will it take?
  • How is automation built into the product?
  • What is your 12-month product roadmap?
  • What changes in talent acquisition efficiency have you seen with the use of this product?
  • What changes do you see in the conversion rates across the various parts of the hiring funnel?
  • How long does it take to get a new career site up? Who supplies the content? What’s the overall design process?
  • How would the product work for hosting a job fair or event?
  • Who's on the team behind the algorithms and data? Does the company hold any patents?

Recruitment Marketing Software FAQs

What is recruiting marketing?

Recruitment marketing is the strategic use of marketing principles in the hiring process. Through targeted campaigns, employer branding, and personalized communication, recruitment marketing aims to create a compelling narrative that resonates with candidates, turning the hiring journey into a mutually beneficial experience.

What is recruiting marketing software?

Recruitment marketing software is designed to integrate marketing principles into the hiring process and make it into a strategic, data-backed, and candidate-centric journey. The software operates across various fronts: crafting branded career sites for employer branding, integrating with social media for wider job visibility, providing robust analytics for informed decision-making, and employing features like CRM and chatbots for personalized candidate engagement.

What is the best platform for recruitment marketing?

Corporates' needs differ from staffing agencies, and what a small startup wants is unlikely the same as a global enterprise. The following is our list of ten expert-rated recruitment marketing software, along with who each is best for.

  • SmartDreamers: End-to-end recruitment marketing solution, best for fast-growing teams and global enterprises.
  • Manatal: User-friendly ATS, highly recommended for startups and small businesses.
  • Talentlyft: Its career site editor is extremely good—a good option for teams with fluctuating hiring needs.
  • Eightfold: Orgs with at least 100 employees will make the most of this AI-driven recruitment tool.
  • Avature: Comprehensive recruiting suite, best for large enterprises (5,000+ employees).
  • Symphony Talent: A powerful option for programmatic advertising.
  • PhenomPeople: Another enterprise-focused solution whose HR chatbot, analytics, and reporting features are worth checking out.
  • Yello: This option has been used in 150+ countries and 15+ different languages.
  • Beamery: This talent CRM is surely designed with big enterprises in mind.
  • Loxo: Agencies and mid-sized companies will love its automated recruitment marketing.

Last Advice on Finding the Best Recruitment Marketing Software

As we’ve covered, a successful recruiting strategy would be nothing these days without a solid marketing component. However, combining recruiting and marketing can be overwhelming. That’s why recruitment marketing software can be such an asset for recruiting teams.

With the right solution, you can take your recruitment marketing to the next level, drive more of the right candidates for your job descriptions, and foster connections to passive candidates who might just be your new hires. As a TA leader, your job just got easier. And your company, as a result, just got more productive.

About Us

  • Our goal at SSR is to help HR and recruiting teams to find and buy the right software for their needs.
  • Our site is free to use as some vendors will pay us for web traffic.
  • SSR lists all companies we feel are top vendors - not just those who pay us - in our comprehensive directories full of the advice needed to make the right purchase decision for your HR team.

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