Cooleaf Expert Review, Pricing, Alternatives - 2023

Emmanuel Egeonu

Contributing Experts

No items found.
We spend hundreds of hours researching the best HR and recruiting software so you don’t have to.  We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software.  However we may earn a small fee if you click on vendor links on this page.
Learn more

Cooleaf Versus the Competition

As an employee experience platform, Cooleaf empowers companies to engage and motivate their staff by capturing employee sentiment using pulse surveys, performance incentives, and bringing employees together with recognition and virtual activities.

If you're ready to get a Cooleaf demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!

Ease of Use
Best For
Key Differentiator
Free Trial
  • Full platform for all things employee engagement, not just rewards and recognition. 
  • The Slack integration is very seamless. Challenges, posts, and recognitions can all be gathered within dedicated channels in your team’s Slack workplace, if you want to. 
  • Wide variety of rewards including a team store, donations, entertainment, travel experiences, merch, products, and restaurant coupons.
  • For some of the workplace culture-building features, like challenges and activities, you can’t create your own, so you rely on how often Cooleaf’s team makes them available. 
  • We found the support center’s documentation to be somewhat limited in comparison to similar tools. Also, it seems like support is only done through an online form, no other channels are available.

Cooleaf Review

Cooleaf is an employee experience platform that helps companies build an engaging and fulfilling workplace culture for employees. This is achieved via virtual experiences and challenges, meaningful recognition, performance incentives, rewards, and strategic listening. 

Their selection of activities for ensuring employee recognition and rewards are built by experts who work with different industries and teams. The programs are focused on learning and development, DEI, and health and wellness. 

Cooleaf also offers a Zapier integration that enables the platform to incentivize and reward employee actions like hitting milestones, sending newsletters, closing sales, etc. 

The service reviews and renews their engagement programming with partner companies every quarter. This approach has gotten them multiple awards in recent years.

Who shouldn't buy Cooleaf

Cooleaf is definitely worth considering as a full employee engagement suite of modules. Those looking for a simple rewards and recognition or performance management tool might find it to be too broad for their current needs.

Cooleaf Customers

Shipt, Orangetheory Fitness, SalesLoft, Toyota, Synovus Bank, Yokohama Tire, Kids2

Cooleaf: Team-building via experiences, challenges, activities…

Cooleaf Key Features

  • Team Recognition: This empowers companies to celebrate life events, team workplace achievements, employee anniversaries, etc. 
  • Rewards Programs: Cooleaf enables organizations to incentivize workplace achievements using merch, digital gift cards, and various reward options all fulfilled by the platform.
  • Pulse Surveys: The Pulse Surveys allow businesses to gather real-time employee feedback and take action. 

Cooleaf also has capabilities for: 

  • Performance incentives
  • Dashboard and custom reports 
  • Employee programs 
  • Customer experience
  • Virtual and hybrid team challenges 
  • Integrated social feeds 
  • Community building challenges 
  • Employee engagement tools focusing on learning and development
  • Quarterly review and renewal of partnerships for relevant employee experience solutions and rewards
  • Guided onboarding with Experience Experts

Cooleaf Key Integrations

Cooleaf can integrate with Zapier, Slack, Microsoft Teams, Salesloft, Zendesk, Workday, Lattice, Namely, Okta, and Front.

Cooleaf Pricing

Cooleaf offers custom pricing via a monthly subscription model based on the number of employees included in the program. Companies using the solution have to allocate a rewards budget for employees. Of course, this budget is flexible.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Cooleaf is Best For

Cooleaf is frequently picked by businesses in the mid-market and enterprise range. They’re a good bet for companies that want a single hub to manage all things employee engagement. Notably, they’ve also done good with newly remote teams, or companies dealing with the transition or on a hybrid model.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

How Has Cooleaf Changed Over Time?

Cooleaf Implementation

Cooleaf's implementation process utilizes webinars, workforce training, and various resources to get employees familiar with the platform. The training incentivizes managers to lead Cooleaf adoption using targeted training. 

The company's goals and objectives are taken into account in the implementation process as Cooleaf's Employee Engagement Experts create personalized road maps on how to get the most from the tool. 

Implementation also includes a 30, 60, and 90-day check-in where Cooleaf's Engagement Experts review usage and adoption metrics to aid progress.

Cooleaf Customer Success

  • Cooleaf helped Synovus double the number of bankers hitting sales goals after 1 quarter using employee training programs and incentives. 
  • Developing incentives for Shipt boosted performance milestones by 20%.
  • Woodward Academy employee engagement rose by 88%

About Cooleaf

Cooleaf was founded in 2016 by John Duisberg, Prem Bhatia, and Sarwar Bhuiyan. The three have a very interesting combined background in business administration and tech. Interestingly, one of the founders mentors at Techstars. 

This leadership triumvirate aims for their multi-disciplinary team (marketers, sales professionals, developers, designers & more) to always be mindful of improving the employee experience at every workplace they service. That’s the end goal of the company.

In the words of one of their founders, John Duisberg, “life is short, so why not love the place you work? We have a passion for helping to connect individuals and teams inside an organization by creating a stronger workplace community.”

As a next step you can visit the Cooleaf website or read our research on the Best Employee Recognition & Rewards Program Platforms.

As a next step you can visit the Cooleaf website or read our research on the Best Employee Recognition & Rewards Program Platforms.

Cooleaf Alternatives

Also leading employee engagement vendor
Great for matching company values to rewards
Great for companies that want engagement and performance
Multilingual rewards & recognition platform
Great for companies that value the importance of employee recognition


Company HQ
Atlanta, Georgia
Number of Employees
Year Founded
Amount Raised
$800K raised in total as of Spring 2022, according to Crunchbase.
Listed in our research about Employee Recognition Software
You might also be interested in the following buyer guides:
Applicant Tracking SoftwareEmployee Recognition SoftwareVideo Interview Software

Review Methodology

We take our research process seriously and want to make sure we are presenting our readers with the very best solutions in a given software category. Check out this guide to learn how we evaluate vendors before featuring them in our buyer guides.

Advice on buying HR Tech

Join 20,000 HR Tech Nerds who get our weekly insights