Bonusly Expert Review, Pricing, Alternatives - 2022

Rodrigo Vázquez Mellado
HR and B2B software analyst & advisor, tech writer, musician
November 12, 2022

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Bonusly Versus the Competition

Bonusly is a mainly gift-card oriented platform. They’re notable for being available in dozens of countries, which is reflected in their varied and international rewards catalog.

Bonusly dashboard

If you're ready to get a Bonusly demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!

  • Available in German, English, French, and Spanish
  • Works worldwide
  • Also includes an employee feedback system
  • Their starter plan is for small businesses (50 people or fewer). More users might require an upgrade. They also offer custom discounts for non-profit and education organizations.
  • The platform isn’t very customizable. 
  • Reward catalog is mainly oriented towards gift cards, cash, or donations.

Bonusly Review

Regardless of where you or your employees are based, it’s likely that you’d be able to find a desirable reward within Bonusly’s global offering. By focusing on gift cards, the platform makes it very easy to send rewards worldwide. 

For instance, when choosing a reward, you can choose the country from the drop down menu, and pick something suitable from a wide range of partners like Amazon, Uber, Home Depot, and even local establishments or even home & garden services. There are also cash-out options and nonprofit donations. 

Within the platform, you also get a public feed where rewards are made visible. The entire team, or a selection, can see what was recognized and why. This adds to the recognition component, while making others aware of the work that their colleagues are succeeding at. 

For managers, the platform lets them assign a monthly allowance for each worker, which they use to recognize their colleagues. Using shortcuts, managers can also do team-wide rewards or set up recurring events like birthdays and anniversaries. A recent addition to the Bonusly platform is employee feedback. They refer to this module as Bonusly Signals. One of its main features is building surveys, either from scratch or by using one of their templates. You can then send them to a single employee, all departments, or anything in between. A noteworthy thing about Signals is that the surveys can be as complex as an end-of-the-year engagement questionnaire, or as simple as a multiple option question that is sent casually to the whole company on a Tuesday.

Who shouldn't buy Bonusly

Those looking for a larger variety of rewards like in-person experiences or physical goods would have to look elsewhere.

Bonusly Customers

Hulu, InVision, SurveyMonkey, Headspace, ZipRecruiter, Chobani, & more

Bonusly: International gift-cards, feedback, & many integrations

Bonusly Stats

  • Customers from over 100 countries
  • Used by over 2,400 companies
  • Over 16 million bonuses given
  • 89% of Bonusly users participate within their first month
  • 79% receive recognition at least once a month

Bonusly Key Features

  • Social media style-interface: Add gifs, images, links, & emoji to recognitions. 
  • Accessibility: Web-based version accessible on most browsers, plus iOS and Android mobile apps
  • Monthly allowance: Employees get a stipend to give small bonuses to their colleagues each month. 

Bonusly also has capabilities for: 

  • Employee feedback
  • Analytics 
  • Personalized bonus feeds 
  • Shortcuts for team rewards
  • Open API

Bonusly Key Integrations

  • Chat & Collaboration Software: Microsoft Teams, Google Hangouts Chat, and Slack integration
  • Human Resource Information System (HRIS): BambooHR, Workday, Namely, Zenefits
  • Custom Tools: Open API & Widget

Bonusly Pricing

The pricing details of Bonusly are as follows:

  • Core: This plan costs $2.70 per user per month when billed annually.
  • Pro: This plan costs $4.50 per user per month when billed annually.
  • Custom: This plan is designed for large organizations and has custom pricing.  

Note: Free trials and demos are available

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Bonusly is Best For

As long as their pricing makes sense, Bonusly is a good match for virtually any company size and in most parts of the world. It’s best for businesses that want a quick and simple way of rewards.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Bonusly Implementation

Bonusly is cloud-based, so you can sign up and start using it almost immediately. However, as your employee recognition program gets more complex, they can help with a launch strategy, manager resources, and training, which will certainly streamline your implementation process.

Bonusly Customer Success

  • Help center
  • System status site
  • Typical response under 24 hours
  • Contact support is done through an online form
  • Customer support teams are based in Seattle, Boulder (HQ), and New York.

About Bonusly

Although headquartered in Colorado, some of their teams can also be found in Seattle and NYC. They’ve been around since 2012, which along with their client list and track record, makes them one of the household names in the employee rewards and recognition software space.

The company was founded by current CEO Raphael Crawford-Marks. Speaking to Crunchbase, Crawford-Marks said that his previous work experience at several startups made him realize that employee experience would become an integral part of business success, and software was likely the way to measure and improve said experience.

Interestingly, ​​Crawford-Marks was also a Peace Corps volunteer in Honduras, and an instructor for Year Up. He dropped out of High School to work as a software engineer in the mid-nineties. He did eventually go back to school, getting a BA in Cognitive Science at Hampshire College. 

Bonusly has been named one of the most successful companies in America in 2019, according to Inc. Magazine. In the same year, they were also named as one of the top 50 places to work in the US by Outside Magazine.

As a next step you can visit the Bonusly website or read our research on the Best Employee Rewards and Recognition Platforms.

As a next step you can visit the Bonusly website or read our research on the Best Employee Rewards and Recognition Platforms.

Bonusly Alternatives

Reward Gateway is an employee engagement platform (SmartHub) that combines employee recognition, surveys, communication, discounts (instant vouchers and cashback offers), and analytics in a single solution.
Unlike many vendors in the recognition space, Motivosity believes in an employee driven culture which manifests itself in a product focused on peer to peer recognition and engagement versus the top down nature of most incumbent players in this space.
They simplify rewards, recognition, and incentives thanks to their Amazon Business integration which gives them access to a huge number of employee rewards.
Not only is Guusto a top-rated (and free) recognition & rewards SaaS provider, they actually donate 1 day of clean drinking water for every gift sent.
Bucketlist helps HR teams to engage employees through a customizable rewards and recognition platform that easily integrates with the apps your employees already use like Slack, Teams, Outlook.
Workstars provides companies with a dynamic platform for highly customizable recognition programs for their employees.
As an employee experience platform, Cooleaf empowers companies to engage and motivate their staff by capturing employee sentiment using pulse surveys, performance incentives, and bringing employees together with recognition and virtual activities.
Darwinbox's employee rewards and recognition solution allows you to create completely configurable reward programs, design your own badges and banners and customize them to resonate with your brand. They also offer reward redemption options from a marketplace of 1500+ retailers across 55+ countries.
Gifted is completely free, easy to set up, lets people choose their gifts, and features automated & timed gifting.
Assembly helps small and midsized companies to acknowledge employees so they can build a strong culture and reduce employee churn through peer to peer recognition.
Blueboard is a one-stop-shop to create personalized and meaningful rewards for employees, most in the form of real-life memorable experiences.
Nectar's employee recognition and rewards platform is ideal for companies who want a high engagement peer to peer solution with great analytics and rewards built in.
WeGift is a smart solution for distributing gift cards at scale. They stand out for providing access to 1300+ brands, bulk discounts of up to 25% off, and the ability to reclaim unspent value on expired gift cards.
WorkTango combines continuous performance management, employee recognition, rewards, and engagement surveys into one powerful platform to help you improve employee experience and by extension, company culture.
They’ve been quick to adopt a remote-first approach to team recognition, helping you send gifts to employees, customers, or prospects to their home, for instance.
Kudos® have paired their employee recognition software with additional employee engagement functionality. Features like spaces and galleries and culture tools are unique to the space. They also do consulting for companies that need extra assistance.
Mo’s rewards and recognition platform packs an impressive range of vouchers that can be shared as rewards. The platform is also 12 languages and growing, making it a good fit for companies with distributed, multilingual employees.


Does Bonusly have a free trial? 

  • Yes, it gives you access to all the features, their customer success team, and doesn’t require you to provide any payment information to start. 

Who uses Bonusly? 

  • Bonusly is used by businesses of all sizes and in a variety of countries. While they do boast worldwide famous names like Hulu, SurveyMonkey and ZipRecruiter among their client list, their pricing plans make them very accessible.
Company HQ
Boulder, Colorado
Number of Employees
Year Founded
Amount Raised
Listed in our research about Employee Rewards Platforms
You might also be interested in the following buyer guides:
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