An Expert Review of Glassdoor's Employer Branding Solution - 2021

Listed in our research about the Best Employer Branding Technologies

Author Phil Strazzulla, HR Tech Expert, Harvard MBA, Finance and Software Nerd
Phil Strazzulla: HR Tech Expert, Harvard MBA, Finance and Software Nerd
October 19, 2021
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Unbiased reviews can make or break your employer brand, so harnessing the power of Glassdoor is a necessity for the modern job market.

What's Inside

Glassdoor Review

Glassdoor has tens of millions of active job seekers on their site which you can market to via pay per click advertising.  This is one of the best places to get more applicant flow.  It’s also a place where you can greatly enhance your employer brand for free by encouraging employees to write reviews.

We all know the bad about Glassdoor - you can’t fully control it and it’s full of ex-employees with an axe to grind.  Beyond that, their pricing has risen a lot in the past few years, although perhaps that trend is over due to increased competition and the fact they the business has now exited to Japanese company RecruitHoldings, the owner of Indeed.

Glassdoor Customers

Amazon, Dell, Icertis, Sprout Social, Capgemini, Ring Central.

Glassdoor Stats

  • Over 50M monthly job seekers
  • 3 out of 4 users are more likely to apply to an open job if the employer is active on Glassdoor

Glassdoor Resources

No items found.

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Key Glassdoor Features

  • Company profiles
  • Enhanced company profiles
  • Company reviews
  • Displaying paid job posts from Indeed
  • Analytics
  • Salary calculator
  • Mobile app

Glassdoor Implementation

If you want to post a job on Glassdoor, you have to do it through Indeed.com, Glassdoor’s sister company. Jobs you pay to post on Indeed will also appear on Glassdoor. If you want to create a company profile on Glassdoor, all you have to do is click the Sign Up button at the top right-hand corner of Glassdoor’s employer page and create an account.

Glassdoor Customer Success

Glassdoor has a help center with several self-serve articles for companies to get started. If further help is needed, customers can reach out to Glassdoor’s support team by filling out a form online.

Glassdoor Key Integrations

Glassdoor integrates with several applicant tracking systems (ATS) with whom they have a partnership. Contact Glassdoor’s team to find out if your ATS is compatible.

What to be aware of

Glassdoor Pricing

Glassdoor has 3 plans, Free, Standard, and Select. Customers can sign up for the Free plan at any time. The pricing of the Standard and Select plans isn't listed on Glassdoor’s website and is only accessed by contacting the sales team.

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Glassdoor Alternatives

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Content-based employer branding

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Employer Branding Software for Small and Mid Sized companies