SAS Customer Intelligence 360 Review 2021: Alternatives, Pricing, Features

Phil Strazzulla, HR Tech Expert
October 14, 2020

SAS Customer Intelligence 360 is a part of a full marketing suite, leveraging data intelligence to let digital marketers make actionable decisions.

What's Inside

SAS Customer Intelligence 360 Review

SAS is a popular online CEM solution that’s part of a comprehensive marketing suite. It lets digital marketers use data intelligence to drive conversion rates, improve customer experience, and foster loyalty. It offers multichannel support for data collection, contextualization, anonymous behavior capture, predictive analytics, and forecasting. It also allows users to create and maintain comprehensive customer profiles for seamless journey tracking and data-driven decision making. 

Its dynamic content placements and digital asset management capabilities allow you to engage customers more effectively and personalize their experiences.

SAS Customer Intelligence 360 Customers

Honda, HSBC, Akbank, Conrad, ICA Banken, Office Depot, Harry & David.

SAS Customer Intelligence 360 Stats

91 of the top 100 companies on the 2019 Fortune 500 list use SAS.

SAS Customer Intelligence 360 Resources

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Key SAS Customer Intelligence 360 Features

  • Multichannel data collection
  • Data contextualization
  • Anonymous behavior capture 
  • Customer profiles
  • Customer journey tracking
  • Predictive analytics
  • Forecasting
  • Marketing solutions
  • Digital asset management 
  • Content placement
  • Reporting

SAS Customer Intelligence 360 Implementation

SAS Customer Intelligence 360 Customer Success

SAS has a help center with articles, tutorials and technical documentation for customers to self-serve. Customers can also submit a support request or call the customer support team if further help is needed.

SAS Customer Intelligence 360 Key Integrations

Being a part of the Customer Intelligence suite, SAS Customer Intelligence 360 fully integrates with all of the solutions within the suite so you can plan and execute marketing initiatives down to the individual customer level - all within a unified environment.

What to be aware of

SAS Customer Intelligence 360 Pricing

You can contact the SAS sales team for a price quote, request a demo as well as a free trial.

SAS Customer Intelligence 360 Alternatives

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Strong text analytics features


Automated text and speech analyzing


Holistic CX platform


Robust customer support and experience management


Customizable surveys

Adobe Experience Manager

Content and asset management capabilities

SAS Customer Intelligence 360

Used by Fortune 100

Zoho CRM Plus

Unified experience and engagement


AI-powered platform


Omnichannel support