Best Employer Branding Software - June 2019

Want employer branding content?  Want to get eyeballs on it?  Want to have the flexibility to try this tactic at a low price point?  Well then BuiltIn has you covered.  BuiltIn runs a network of geographically focused sites (like “BuiltInBoston”) that share articles about company culture, etc.  They’ll write something up, and send it to their mail lists.

It’s worth noting that job seekers are smart enough to realize the article on an “amazing place to work in XYZ City” is sponsored content - but it seems to work nonetheless.

TheMuse was one of the first companies to pioneer the employer branding space with their in depth company profiles and content first talent attraction strategy.  They’ll help you create interesting information about your company, and then distribute this content onto their site.

The skeptic in us want to call TheMuse nothing more than a job board that was founded in 2014, and therefore is a lot more consumer friendly and content heavy than old school job boards.  It’s also worth noting that their distribution is very strong with millennials in New York, SF and other “Tier 1” markets, but drops off when you get beyond the top 10 cities, let alone outside the US.

Glassdoor has tens of millions of active job seekers on their site which you can market to via pay per click advertising.  This is one of the best places to get more applicant flow.  It’s also a place where you can greatly enhance your employer brand for free by encouraging employees to write reviews.

We all know the bad about Glassdoor - you can’t fully control it and it’s full of ex-employees with an axe to grind.  Beyond that, their pricing has risen a lot in the past few years, although perhaps that trend is over due to increased competition and the fact they the business has now exited to Japanese company RecruitHoldings, the owner of Indeed.

NextWave allows even the smallest HR teams to get a new career site, talent communities and employee testimonials up and running fast - with a strong focus on driving trackable ROI.  It’s simply the best tool to take your employer brand from zero to sixty and leverage all the best practices your marketing team uses to drive new revenues.

Make sure your marketing team isn’t going to get in the way of HR controlling the career site, or else it will take months instead of days to get this solution live.  Also be aware that the functionality is limited vs a more robust (and expensive) offering such as Avature if you’re looking for a CRM. **Please note, NextWave’s Ownership overlaps with SelectSoftware Reviews