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A strong employer brand allows companies to explain their employee value propositions to potential hires. The right tools can help you do everything from content creation to amplification.
If you’re looking to attract and convert more applicants into your hiring funnel, then you've come to the right place. In this guide we’ll help you understand the benefits of employer branding software, along with what your options are.
In this guide you’ll find: Best EB solutions, common pitfalls, ROI calculator, key metrics to track, and more!
We spend hundreds of hours researching the best HR and recruiting software so you don’t have to. We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software. However we may earn a fee if you click on vendor links on this page. Learn more
We put in the effort to make this guide awesome
61
Hours Researched
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11
Experts Consulted
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15
Vendors Reviewed
Our criteria: How we chose the best vendors
We take our research seriously and want to make sure we are presenting our readers with the very best solutions in a given software category. Here's how we select vendors to be in our buyer guides:
- Product: We want to have a deep understanding of a vendor's product before recommending it. This usually means getting a demo by a senior executive (their CEO, head of product, etc), and/or using the product ourselves to make sure it has a solid UI, intuitive workflows, and the features to make it a best in class offering.
- User feedback: We do our best to understand what users say when they experience this product. User input allows us to accomplish a more thorough due diligence of products, put new vendors on our radar, and generally make sure we are presenting the right products to our readers.
- Financial metrics: We are very much finance nerds and so use a product's retention rates, growth, profitability, and scale to understand whether or not it is truly best in class.
- Best for a use case: Sometimes the best solution is the cheapest, the best tool for international companies, or the best for startups. We try to include a diversity of solutions so that our readers can find the tool that is best for what they need.
Here's more detail if you want to read further on how we research vendors.
In this guide you'll find
Featured in
Top Employer Branding Technologies
We track thousands of HRTech solutions, these are the best employer branding tools per our research and expert council as of 2022.
Why we love it
:
True to its name, Glassdoor is a platform that fosters transparency. Employees can leave anonymous reviews for their workplaces, disclose the salary, and discuss the interview process. Companies can also list jobs.
Glassdoor
Review:
Glassdoor has tens of millions of active job seekers on their site which you can market to via pay per click advertising. This is one of the best places to get more applicant flow. It’s also a place where you can greatly enhance your employer brand for free by encouraging employees to write reviews.
We all know the bad about Glassdoor - you can’t fully control it and it’s full of ex-employees with an axe to grind. Beyond that, their pricing has risen a lot in the past few years, although perhaps that trend is over due to increased competition and the fact they the business has now exited to Japanese company RecruitHoldings, the owner of Indeed.
Glassdoor
Customers:
Amazon, Dell, Icertis, Sprout Social, Capgemini, Ring Central.
Glassdoor
Stats:
- Over 50M monthly job seekers
- 3 out of 4 users are more likely to apply to an open job if the employer is active on Glassdoor
Glassdoor
Pricing:
Glassdoor has 3 plans, Free, Standard, and Select. Customers can sign up for the Free plan at any time. The pricing of the Standard and Select plans isn't listed on Glassdoor’s website and is only accessed by contacting the sales team.
Best For
Businesses of all sizes looking to grow their employer brand.
Worth Checking Out:
Why we love it
:
Good design can make or break a brand. Nextwave Hire understands this and solves the branding problem for recruiting teams so that you can attract top-notch candidates. Use their service for building, designing, writing, and getting leads for your career site.
NextWave Hire
Review:
NextWave allows even the smallest HR teams to get a new career site, talent communities and employee testimonials up and running fast - with a strong focus on driving trackable ROI. It’s simply the best tool to take your employer brand from zero to sixty and leverage all the best practices your marketing team uses to drive new revenues.
Make sure your marketing team isn’t going to get in the way of HR controlling the career site, or else it will take months instead of days to get this solution live. Also be aware that the functionality is limited vs a more robust (and expensive) offering such as Avature if you’re looking for a CRM. **Please note, NextWave’s Ownership overlaps with SelectSoftware Reviews.
NextWave Hire
Customers:
Indigo, Guild, Toast, EverQuote, CarGurus, MeUndies
NextWave Hire
Stats:
NextWave Hire
Pricing:
NextWave Hire’s pricing is based on each customer’s needs and starts at $9,500 annually.
Best For
Companies of all sizes looking for a career site building tool/service.
Worth Checking Out:
Why we love it
:
Essentially a job search portal, TheMuse helps connect employers and employees who are aligned in terms of values. But that's not all. Employers can also discover key employee insights in order to improve their work culture.
TheMuse
Review:
TheMuse was one of the first companies to pioneer the employer branding space with their in depth company profiles and content first talent attraction strategy. They’ll help you create interesting information about your company, and then distribute this content onto their site.
The skeptic in us want to call TheMuse nothing more than a job board that was founded in 2014, and therefore is a lot more consumer friendly and content heavy than old school job boards. It’s also worth noting that their distribution is very strong with millennials in New York, SF and other “Tier 1” markets, but drops off when you get beyond the top 10 cities, let alone outside the US.
TheMuse
Customers:
84.51°, Facebook, BounceX, Knot Standard.
TheMuse
Stats:
- 7,000,000 monthly users
- 130,000+ jobs posted
TheMuse
Pricing:
The pricing of The Muse’s plans and services isn’t disclosed on their site. Contact their sales team for a price quote according to the size and needs of your business.
Best For
Companies of all sizes looking to strengthen their employer brand.
Worth Checking Out:
Why we love it
:
Built In is a platform for tech companies to showcase their values and attract suitable candidates. Employers can make a profile for their company to list jobs and their benefits. What's interesting is that employees can filter jobs based on culture and value.
BuiltIn
Review:
Built In is a hub for information on the tech industry, from news to HR resources to jobs. Its numerous branch sites dedicated to specific localities, such as Built In Boston or Built In Los Angeles, make it stand out as a unique solution for tech recruiting and employer branding.
Built In provides employers the opportunity to reach a network of diverse, qualified candidates, with the end goal of attracting the best candidates to your open roles. Built In offers branded content, employer profiles, and high visibility job placement as part of their recruitment tools.
BuiltIn
Customers:
Cisco, ADP, PayPal, TikTok, Chewy.com
BuiltIn
Stats:
- 2,500,000+ monthly users
- 65% of users are mid- to senior level
- 360,000 average monthly views of remote jobs
BuiltIn
Pricing:
The pricing of Built In’s plans and services isn’t disclosed on their site. Contact their sales team for a price quote according to the size and needs of your business.
Best For
Companies looking to recruit as well as build their employer brand in the tech space.
Worth Checking Out:
Looking for HR Tech Advice? Join our community
Ask questions, share knowledge, find new job opportunities, network and more in our closed HR Tech Buyers Community
Our Advice
Pick one area that your talent acquisition efforts are really struggling with, and focus on that. Maybe it’s engineering hiring, being more proactive with talent communities, or getting more awareness about your tiny company that no one’s ever heard of. Pick one area of pain, design an experiment, and track the results religiously. If it works, double down. If not, go back to the drawing board.
The good news is that most HR teams have been slow enough to adopt employer branding tactics to the point where there is still so much low hanging fruit when it comes to differentiating yourself versus your talent competition. Good luck!
Are we missing something on this page? Let us know and we’ll research it for you!
Best Employer Branding Technologies
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