Best Employer Branding Software - 2022

A complete buying guide to getting employer branding software

Phil Strazzulla
HR Tech Expert, Harvard MBA, Software Enthusiast
October 10, 2022

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Our Expert Picks: The Best Employer Branding Technologies

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Essentially a job search portal, TheMuse helps connect employers and employees who are aligned in terms of values. But that's not all. Employers can also discover key employee insights in order to improve their work culture.
Glassdoor enables you to display your job listings and showcase your employer brand. While you can’t post jobs directly on Glassdoor, you can do so on Indeed, i.e. Glassdoor’s sister company, and they’ll be aggregated over to Glassdoor.
Good design can make or break a brand. Nextwave Hire understands this and solves the branding problem for recruiting teams so that you can attract top-notch candidates. Use their service for building, designing, writing, and getting leads for your career site.
Built In is a platform for tech companies to showcase their values and attract suitable candidates. Employers can make a profile for their company to list jobs and their benefits. What's interesting is that employees can filter jobs based on culture and value.

Best Employer Branding Software - 2022

A complete buying guide to getting employer branding software

Phil Strazzulla, HR Tech Expert, Harvard MBA, Software Enthusiast Oct 10, 2022

A strong employer brand allows companies to explain their employee value propositions to potential hires. The right tools can help you do everything from content creation to amplification.

If you’re looking to attract and convert more applicants into your hiring funnel, then you've come to the right place.  In this guide we’ll help you understand the benefits of employer branding software, along with what your options are.

In this guide you’ll find: Best EB solutions, common pitfalls, ROI calculator, key metrics to track, and more!

We spend hundreds of hours researching the best HR and recruiting software so you don’t have to.  We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software.  However we may earn a fee if you click on vendor links on this page.

Learn more

We put in the effort to make this guide awesome

61
Hours Researched
11
Experts Consulted
15
Vendors Reviewed

Our criteria: How we chose the best vendors

We take our research seriously and want to make sure we are presenting our readers with the very best solutions in a given software category.  Here's how we select vendors to be in our buyer guides:

  • Product: We want to have a deep understanding of a vendor's product before recommending it.  This usually means getting a demo by a senior executive (their CEO, head of product, etc), and/or using the product ourselves to make sure it has a solid UI, intuitive workflows, and the features to make it a best in class offering.
  • User feedback: We do our best to understand what users say when they experience this product.  User input allows us to accomplish a more thorough due diligence of products, put new vendors on our radar, and generally make sure we are presenting the right products to our readers.
  • Financial metrics: We are very much finance nerds and so use a product's retention rates, growth, profitability, and scale to understand whether or not it is truly best in class.
  • Best for a use case: Sometimes the best solution is the cheapest, the best tool for international companies, or the best for startups. We try to include a diversity of solutions so that our readers can find the tool that is best for what they need.

Here's more detail if you want to read further on how we research vendors.

In this guide you'll find

An Intro On Employer Branding Software

A strong employer brand allows companies to explain their employee value propositions to potential hires. The right tools can help you do everything from content creation to amplification.

If you’re looking to attract and convert more applicants into your hiring funnel, then you've come to the right place.  In this guide we’ll help you understand the benefits of employer branding software, along with what your options are.

In this guide you’ll find: Best EB solutions, common pitfalls, ROI calculator, key metrics to track, and more!

Featured in

Top Employer Branding Technologies

We track thousands of HRTech solutions, these are the best employer branding tools per our research and expert council as of 2022.

TheMuse

Review:

TheMuse was one of the first companies to pioneer the employer branding space with their in depth company profiles and content first talent attraction strategy.  They’ll help you create interesting information about your company, and then distribute this content onto their site.

The skeptic in us want to call TheMuse nothing more than a job board that was founded in 2014, and therefore is a lot more consumer friendly and content heavy than old school job boards.  It’s also worth noting that their distribution is very strong with millennials in New York, SF and other “Tier 1” markets, but drops off when you get beyond the top 10 cities, let alone outside the US.

TheMuse

Stats:

  • 7,000,000 monthly users
  • 130,000+ jobs posted

TheMuse

Pricing:

The pricing of The Muse’s plans and services isn’t disclosed on their site. Contact their sales team for a price quote according to the size and needs of your business.

Best For:

Companies of all sizes looking to strengthen their employer brand.

NextWave Hire

Review:

NextWave allows even the smallest HR teams to get a new career site, talent communities and employee testimonials up and running fast - with a strong focus on driving trackable ROI.  It’s simply the best tool to take your employer brand from zero to sixty and leverage all the best practices your marketing team uses to drive new revenues.

Make sure your marketing team isn’t going to get in the way of HR controlling the career site, or else it will take months instead of days to get this solution live.  Also be aware that the functionality is limited vs a more robust (and expensive) offering such as Avature if you’re looking for a CRM. **Please note, NextWave’s Ownership overlaps with SelectSoftware Reviews.

NextWave Hire

Stats:

NextWave Hire

Pricing:

NextWave Hire’s pricing is based on each customer’s needs and starts at $9,500 annually.

Best For:

Companies of all sizes looking for a career site building tool/service.

BuiltIn

Review:

Built In is a hub for information on the tech industry, from news to HR resources to jobs. Its numerous branch sites dedicated to specific localities, such as Built In Boston or Built In Los Angeles, make it stand out as a unique solution for tech recruiting and employer branding.

Built In provides employers the opportunity to reach a network of diverse, qualified candidates, with the end goal of attracting the best candidates to your open roles. Built In offers branded content, employer profiles, and high visibility job placement as part of their recruitment tools.

BuiltIn

Stats:

  • 2,500,000+ monthly users
  • 65% of users are mid- to senior level
  • 360,000 average monthly views of remote jobs

BuiltIn

Pricing:

The pricing of Built In’s plans and services isn’t disclosed on their site. Contact their sales team for a price quote according to the size and needs of your business.

Best For:

Companies looking to recruit as well as build their employer brand in the tech space.

Glassdoor

Review:

Glassdoor’s employer branding services are best experienced through their enhanced employer profiles. Not only can you personalize it with photos and videos, but you can read and respond to reviews, monitor analytics, view industry benchmarks, and more.

According to their reports, job seekers are twice as likely to apply to your job listing if it’s backed by company branding. It’s a great way to give potential candidates a feel for your company before your first meeting, and it can help narrow down the pool of candidates to ones that are not only interested in the role, but also in being a part of your company.

Glassdoor

Stats:

  • More than 50 million job seekers use Glassdoor every month.
  • 75% of users are more likely to apply to open jobs if the employer is currently active on Glassdoor.
  • Job seekers are twice as likely to apply to a job listing that contains appropriate employer branding.
  • 80% of Glassdoor’s job seekers are actively looking for jobs.

Glassdoor

Pricing:

Glassdoor currently has three pricing plans: Free, Standard, and Select. While customers can sign up for their Free plan at any time, pricing for their Standard and Select plans isn’t advertised on their website. For more information, please contact Glassdoor’s support team.

Best For:

Glassdoor is best for employers and recruiters posting jobs across a wide variety of industries or roles. It’s also a great option for current users of Indeed.com, as it aggregates job listings directly from the site.

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Our Advice

Pick one area that your talent acquisition efforts are really struggling with, and focus on that.  Maybe it’s engineering hiring, being more proactive with talent communities, or getting more awareness about your tiny company that no one’s ever heard of.  Pick one area of pain, design an experiment, and track the results religiously.  If it works, double down.  If not, go back to the drawing board.  

The good news is that most HR teams have been slow enough to adopt employer branding tactics to the point where there is still so much low hanging fruit when it comes to differentiating yourself versus your talent competition.  Good luck!

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