Top 10 Customer Loyalty Software - June 2021

The best customer loyalty software along with features, benefits, recommendations, and more.

The concept of customer loyalty programs isn’t a new one; businesses have been implementing them since the 1700s to identify their best customers and reward them for their purchasing behavior. These rewards can be in different forms including discounts, rebates, free gifts, or early access to unreleased products.

The reason why customer loyalty programs have remained popular until today is plain and simple: they work! Here are some figures to prove it:

  • A Wirecard survey found that as many as 75% of customers said they are more likely to make further purchases from a business after receiving an incentive from it.
  • A study by Bain & Company along with Earl Sasser of Harvard Business School has shown that even a mere 5% increase in customer retention can increase a company’s profit between 25-95%.
  • An e-commerce incentives case study estimated that by offering customers a loyalty program, e-commerce platforms can increase their average order quantity by as much as 319%.

Today, the majority of customer loyalty programs are implemented with the help of software solutions known as customer loyalty software or loyalty management solutions. Let’s dive in and review the best customer loyalty solutions available in 2021.

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Top 10 Customer Loyalty Software

We track thousands of HR Tech solutions. Here are the best customer loyalty software platforms as of March 2021.

LoyalZoo

Review

LoyalZoo is an easy loyalty program system for brick & mortar and online businesses. It offers point-based programs for you to attract customers and keep them engaged, as well as paid subscription programs for your most loyal customers to participate in and enjoy exclusive rewards. 

LoyalZoo’s Handsfree Marketing feature automatically segments customers into “new”, VIPs, and “slipping away” groups then sends the right offers to each group. You can monitor all of this, as well as how your programs are performing, and download reports from the admin dashboard.

LoyalZoo

Stats

  • Loyalzoo increases customer retention by up to 20%
  • Raising customer retention by 5% will boost your profits by up to 75%

LoyalZoo

Pricing:

LoyalZoo has three pricing plans ranging from $27 to $97 per month per store. All plans can be trialed for free for up to 7 days.

Best For

Loyal Zoo is best suited for small and medium-sized bricks-and-mortar shops and restaurants.

Worth Checking Out:

Zinrelo is a robust loyalty management platform for eCommerce and brick-and-mortar businesses. Through it, businesses can customize and deploy different loyalty programs and reward over 100 customer actions, both transactional and otherwise. Among Zinrelo’s features are omnichannel program implementation, customizable and brandable member dashboards, automated notifications, performance analytics, as well as multi-language and multi-currency support.

Zinrelo

Stats

  • 80% more repeat sales
  • 50% more profitability
  • 2.4x more revenue per customer

Zinrelo

Pricing

Zinrelo offers two plans: SMB and Enterprise. The pricing of both plans isn’t disclosed on Zinerlo’s website, however, you may get in touch with their team for a price quote and a demo.

Best For

Zinrelo is a great customer loyalty program software for medium to enterprise-sized businesses that require dedicated customer success help and professional services.

Worth Checking Out:

Belly is a user-friendly loyalty management solution that helps businesses increase customer visits and keep customers engaged through customizable rewards. You can build your loyalty program via iPad, and once customers register, they can check-in and earn points for different actions. Customers can also use the belly mobile app to check their membership information, activity, and rewards. The app keeps track of all brands that use Belly in one place, making it easy for customers to find participating locations. It’s important to note however that Belly’s mobile app showcases many different brands that use it so it won’t work for your business if you want to build and customize your own branded app.

Belly

Stats

  • Up to 50% increase in customer visits
  • 7 million customers, 2,500 cities, 8,500+ local favorites

Belly

Pricing

Belly’s pricing ranges from $129-$179/month. This excludes additional fees that may apply for onboarding and monthly support services. An enterprise plan is also available upon request. The pricing of which is determined after Belly’s team evaluates the scope and scale of your business.

Best For

Small to medium-sized businesses, predominantly restaurants and cafes but can also be used by retailers, beauty salons, fashion boutiques, florists, etc.

Worth Checking Out:

Fivestars is a great customer loyalty solution for businesses to retain customers through exciting incentives. With its intuitive interface, Fivestars allows businesses to create unique reward programs, build a comprehensive customer database, and stay connected with customers.

Fivestars provides a few marketing automation features such as AutoPilot, which automatically sends customers app notifications, text messages, or emails with special offers that motivate them to make more purchases. You can also benefit from their promotions tool to create one-time offers that highlight special events or sales to target specific groups, new customers, or all customers. Fivestars also features an analytics dashboard for you to monitor how your programs are performing. The dashboard also allows you to track how many new customers you’ve signed up, return visits you’ve encouraged, rewards that have been redeemed, and more.

Fivestars

Stats

  • Used by over 14,000 local businesses
  • 10x more effective than traditional marketing
  • Up to 70% increase in customer visits using Fivestars’ promotions tool

Fivestars

Pricing

Fivestars offers two plans: Essentials and Pro. The pricing of both plans isn’t listed on Fivestar’s website, however, you may contact their team to receive a price estimate based on the scope and scale of your project as well as request a demo.

Best For

Fivestars is best suited for small and medium-sized businesses that have a physical presence (brick-and-mortar).

Worth Checking Out:

Formerly known as SweetTooth rewards, Smile.io is a cloud-based, user-friendly loyalty management solution for eCommerce businesses of all sizes. Through it, you can customize and deploy point-based loyalty programs where customers can accumulate points for different actions and redeem them for free products, discounts, store credit, and more. 

Smile.io also offers “VIP” options where you can create tiers that customers can advance through as they remain loyal, as well as other reward structures for non-purchase customer actions such as referrals. To regulate your loyalty programs, you can make use of Smile.io’s points expiry feature and customizable reward earning conditions. You can integrate Smile.io with most eCommerce platforms including Shopify, Woocommerce, Wix, and BigCommerce. Smile.io also integrates with business solutions such as MailChimp, HubSpot, and more.

Smile.io

Stats

  • Smile.io is used by over 60,000 customers across the globe
  • Inkbox saw an 80% increase in repeat purchases in the first month after launching their loyalty program with Smile.io
  • Topps saw a 48% increase in customer lifetime value since using Smile.io
  • Available in 5 different languages

Smile.io

Pricing

Smile.io has a free tier that anyone can sign up for to test the software, and four paid tiers that are priced based on the features unlocked on each plan. The paid plans, i.e. Starter, Growth, Pro, and Enterprise range from $49 to over $1000 per month.

Best For

Smile.io is a good choice for eCommerce businesses of all sizes, especially small ones looking for a user-friendly and comprehensive customer loyalty program software.

Worth Checking Out:

Yotpo is a cloud-based eCommerce marketing platform for businesses of all sizes. The solution enables users to build customized rewards, tiers, and referral programs to keep existing customers engaged and attract new ones. 

Yotpo’s AI-powered tools and marketing automation engine allows businesses to encourage user-generated content - such as reviews, ratings, and Q&A - and turn it into sales. The performance of your programs can easily be tracked via Yotpo’s detailed analytics dashboard. The dashboard also provides you with useful data on your customers’ purchasing patterns and behavior that can be leveraged to personalize future offerings.

Yotpo integrates with most eCommerce platforms. It also offers integration options with business management solutions, social media channels, and rating systems so you can monitor the search engine optimization (SEO) rankings of your sites and user-generated content on social media channels.

Yotpo

Stats

  • GoPro collected over 8000 reviews within their first year of using Yotpo
  • Greats saw a 40% increase in their engagement rate of site visitors with on-site user-generated content (UGC)
  • UNTUCKit saw a 20% increase in the conversion rate of shoppers who engage with on-site customer photos

Yotpo

Pricing

Yotpo offers a free plan with a monthly limit of 50 orders. For more features and unlimited orders, Yotpo offers a Premium plan that’s priced based on the scale and scope of your operation.

Best For

eCommerce and brick-and-mortar businesses of all sizes across different industries.

Worth Checking Out:

Loopy Loyalty offers businesses the ability to create and assign virtual punch cards that customers can use upon purchases and unlock different rewards after a certain amount of “punches” is collected. 

The software allows you to create different card designs as well as define rules for when rewards can be redeemed. Each virtual loyalty card is assigned via a unique URL or QR code, in person at your store, or via email, text, or social media. Once it’s assigned, the card gets stored in a customer’s virtual wallet (Apple Wallet or Google Pay) and they can start using it right away on purchases. Among Loopy Loyalty’s features is the ability to send personalized notifications to your customers, including automatic messages when they are near your location. Loopy Loyalty also offers real-time insights so you’re able to track the performance of your programs as well as your customers’ purchases at any time.

Loopy Loyalty

Stats

Loopy Loyalty

Pricing

Pricing is one of Loopy Loyalty’s main selling points with plans as low as $15/month and up to $50/ month for their most premium plan. Demos and trials are available.

Best For

Loopy Loyalty is a great choice for small brick-and-mortar businesses such as cafes, restaurants, beauty salons, massage parlors, etc.

Worth Checking Out:

Annex Cloud is a comprehensive customer loyalty solution with features for loyalty program customization, referral marketing, and user-generated content promotion. It also provides options for businesses to build paid membership programs to reward their most loyal customers and provide them with exclusive perks.

With its pre-built POS, ESP, and eCommerce platform integrations, Annex Cloud enables you to build a loyalty program customers can access everywhere they are shopping, whether it is online or in your stores. 

Among Annex Cloud’s features are social and behavior tracking, which allows you to collect, store, and review customer behavioral data to identify patterns and opportunities to proactively incentivize customers to take action. Annex Cloud also offers comprehensive reporting and analytics for you to gain insights into the performance of customer loyalty programs and their financial impact on your organization.

Annex Cloud

Stats

  • Using Annex Cloud, MacKenzie-Childs saw a 42% increase in purchase frequency
  • SleekShop saw a 15% Growth in loyalty members over a year using Annex Cloud
  • With Annex Cloud, Skis.com saw a 20% increase in site traffic

Annex Cloud

Pricing

Annex Cloud’s pricing isn’t detailed on their website. You can however get in touch with their team to learn more about their offerings, request a free demo, and receive a price estimate based on the needs and scale of business.

Best For

Annex Cloud is best suited for medium to enterprise-sized retailers across several industries, both eCommerce and brick-and-mortar.

Worth Checking Out:

LoyaltyLion is loyalty management software that helps eCommerce businesses improve their customer retention and engagement rates with custom rewards, personalized emails, and referral marketing. It lets you incentivize several actions customers take on your site, at multiple points in their customer journey, so you keep existing customers engaged and entice at-risk ones to reduce churn.

LoyaltyLion seamlessly integrates with the most popular eCommerce platforms such as Shopify, Magento and BigCommerce, and more. It also integrates with a host of business solutions including Hubspot, MailChimp, ReCharge, and Oracle Bronto. Moreover, LoyaltyLion packs a performance dashboard with easy-to-interpret data that shows what percentage of your customer base are considered loyal, and how much revenue they’re generating, as well as which customers are considered at-risk.

LoyaltyLion

Stats

LoyaltyLion

Pricing

LoyaltyLion offers three plans with fixed pricing: Small Business for 159/month, Classic for $399/month, and Advanced for $699/month. They also offer enterprise plan options upon request and 14-day free trials.

Best For

LoyaltyLion is best suited for growing eCommerce merchants across several industries.

Worth Checking Out:

Kangaroo is an easy-to-use loyalty program software that allows you to drive engagement and increase customer retention. It integrates with your POS and eCommerce platform and offers several program structure options including a points-per-dollar model and a tiered loyalty system. Through Kangaroo, you can reward customers for several actions. You can also set time-based rewards to surprise customers on special occasions such as their birthday or other special milestones in their journey with you.

You can easily keep track of customer data, transaction history as well as gain insights into the behavior of your customers through Kangaroo’s analytics dashboard. This data helps you adjust your program based on how customers are reacting to it.

Kangaroo

Stats

Kangaroo

Pricing

Kangaroo offers a Go Ultimate plan priced at $149/month. This excludes a one-time fee for onboarding that includes installation, initial profile and program setup as well as an hour of training. Kangaroo also offers more plan options for enterprise customers upon request.

Best For

Small to medium brick-and-mortar businesses (both single location operations and multi-store franchises) across different industries.

Worth Checking Out:

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Final Thoughts

No matter what customer loyalty software you choose for your business, it's important that you use it carefully and strategically to reap its benefits. We are confident you’ll select a suitable product and develop outstanding loyalty programs with it if you: 

  • Identify the needs of your business and select a customer loyalty software accordingly;
  • Request a trial account to test the platform’s features first-hand and see if they cover all of your needs;
  • Schedule demo sessions with different vendors to get all of your questions answered;
  • Put your customers at the center of loyalty program planning and ensure that all of your strategies work for them before implementing any.

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