Drift Expert Reviews, Pricing, Alternatives - SSR 2022

Noah Edis
HR Tech writer and content marketer
May 16, 2022
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Drift Versus the competition

Supporting over 50,000 companies globally, Drift has an ecosystem of conversational marketing and sales platforms to make B2B revenue generation and customer retention as effortless and real-time as possible.


Drift Review

Launched in 2015, Drift has grown immensely to offer a well-rounded chatbot platform that accelerates lead generation and supports customer retention. As a champion of diversity, inclusion, and excellent workplace culture, Drift has been recognized as one of the best companies to work at for years. 

Drift excels in revenue acceleration by combining conversational marketing and conversational sales. Conversational marketing uses smart chatbots and targeted messaging to engage customers, increasing lead conversion. On the other hand, conversational sales features provide sales teams with real-time insights and buyer communication through chat, video, and email.

Who shouldn't buy Drift

While the platform is highly customizable, the different features can feel overwhelming for beginners.

Drift Customers

  • GrubHub
  • Marketo
  • TIBC
  • GitHub
  • EllieMae
  • Gon
  • Skillsoft
  • Invision
  • AdRoll
  • Zappi
  • Algolia
  • PandaDoc
  • Informatica
  • Adobe

Drift Stats

Drift Key Features

  • Live chat software: This is the heart of Drift's revenue acceleration platform. Instead of having your customers fill out tedious forms, offer a live conversation to drive higher engagement and provide a better customer experience.
  • Fastlane: This feature converts a short static filled-out form into conversation starters to quickly engage and capture leads.
  • Virtual selling assistants: Drift offers 24/7 virtual bots that complement your human sales and marketing team, answering questions and moving leads deeper into the sales funnel. 
  • Drift Prospector: This feature lets businesses identify buying committees and prioritize accounts based on engagement scores.
  • Drift Audiences: This tool collects data on where your page visitors are coming from to help you personalize conversations. It also lets you connect high-value accounts to respective dedicated sales reps with personalized messages when they visit your site.

Other tools available in the Drift Revenue Acceleration Platform are:

  • Lead routing
  • A/B testing 
  • Data encryption
  • Support for multiple languages

Drift Key Integrations

Use Drift alongside more than 50 integrations, including Marketo, Eloqua, Outreach, Salesforce, Clearbit, HubSpot, Demandbase, ON24, Bizible, Zendesk, Google Analytics, and Optimizely. Further integrations are possible with Zapier and Drift APIs.

Drift Pricing

Drift has a free plan for startups and small companies. However, if they're ready to upgrade, they can choose among the Premium, Advanced, or Enterprise plans depending on the size of their business.

Since prices can vary based on the number of employees, the best way to know the actual cost of the subscription plan is to get a demo and talk to their team.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Drift Implementation

Creating a chatbot with Drift takes less than an hour with three easy steps:

  • Copy and paste Drift's Javascript code block into your website's header.
  • Connect your calendar, add your team, and set up routing rules.
  • Plug your questions into the lead bot visual builder and turn it on.

Drift Customer Success

All paid plans provide a dedicated customer success manager, revenue acceleration strategy reviews and advice, onboarding, and chat support. Drift also offers knowledge bases, user training, community, and playbook building services.

About Drift

Drift Alternatives

Chatfuel is a no-coding platform for Facebook and Instagram that lets you build a chatbot in three minutes with its user-friendly interface perfect for beginners.
ManyChat is a flexible chatbot software tool that works in various communication channels from social media to text messaging, providing customization and analytics.
Designed for sales automation, MobileMonkey offers an intuitive interface and a patented Omnichat tool perfect for various users ranging from agencies to social media influencers.
Trusted by big brands like UNICEF, Botsify is an omnichannel chatbot platform you can integrate with over 100 third-party apps and also offers a customizable drag-and-drop interface, live chat, and various marketing tools.
Playful, fun, and engaging, Pandorabots is an open-source platform that takes chatbots to a whole new level by creating human-like virtual agents through real-time animation integrations.
Perfect for mid-sized businesses, TARS is an easy setup, highly customizable chatbot for websites or WhatsApp, with features that complement various sales funnel stages and customer journey.
Flow XO is an affordable, no-code artificial intelligence chatbot platform offering a wide range of marketing tools across multiple messaging platforms.
As the first AI-powered chatbot platform in the cloud, LivePerson is a well-graded global brand that provides tools for understanding customers, scaling designs, and improving conversions.
A trusted chatbot for big brands like IBM and Amazon, Intercom offers three conversational solutions for support, marketing, and sales for various kinds of enterprises.
Used by some of the biggest global brands, Dialogflow is a versatile natural conversation interface that developers and linguists can use to leverage the capabilities of the Google Cloud.
Powered by Meta, Wit.ai is a no-frills API that developers can deploy, modify, and improve to create natural-language platforms that support chatbots, smart homes, and mobile apps and devices.
With small businesses in mind, Tidio allows entrepreneurs to harness customer service interactions to generate more sales, with fully customizable conversation tools that users can deploy in 5 minutes or less.
SnatchBot helps small businesses scale quickly with customizable, easy-to-use bot platforms that can automate administrative tasks and enrich customer interactions online.
Listed in our research about the Best Chatbot Software
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