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How AI Is Changing HR in 2024 and Beyond

AI will change HR, but don't worry, it'll be for the better (mostly)

Phil Strazzulla
HR Tech Expert, Harvard MBA, Software Enthusiast
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Are the robots coming?  Yes. Are they going to replace HR? Probably not. This new form of technology will become the exoskeleton that allows the most technologically advanced teams to get more done with less.

It may also create an even more human experience for job seekers and employees alike. But, if we're not careful, we may be in for a decade of trouble.

In This Article

What's AI and How is it Impacting the HR World Today?

Artificial Intelligence (AI) is a new form of software that has the ability to learn from historical data sets and then infer the answer to new situations. You've probably used some form of AI today.

For example, Siri uses AI to understand what you said, and then figure out what you want. Google is doing the same every time you search. Its AI is using your past behavior and your search language to figure out what you want and give it to you.

This technology can be a bit creepy (yes, Google knows a lot about what you're interested in via maps, search, discover, etc...and they know you probably had lunch with a friend who was at the same restaurant at the same time and just got back from a trip to Cancun so maybe you want to go too!). But, it's also highly effective.

5 years ago, AI was basically a marketing slogan that a lot of enterprise software companies used to make their product seem more important or advanced than it really is. It was a buzzword, a few years ahead of its time.

But, you need to remember that "Big Data" was a buzzword in 2010. Now, some of the most valuable software companies in the world are powering data infrastructure like MongoDB, Snowflake, and many others. If you work in a company in 2022, your job is influenced by big data.

AI will have a similar influence. Moreover, the potential benefits of AI automation in HR and recruiting mean they are two of the places where it'll have the most impact.

Finding the Right People for the Job

There is now technology that allows companies to find a shortlist of the best people for the job in just a few minutes. Here's how it works:

  • I upload an open job description to the system.
  • The AI will read the job description, and search the internet for who would be a great fit for this role.
  • The AI will show me their top picks, and then I can give feedback on who I like and don’t.  This feedback makes the AI smarter the next time they make a shortlist for this typeof role.
  • The AI will then reach out to relevant candidates via email or SMS.  Those who are interested are then scheduled onto my calendar for a phone screen.

If this workflow sounds familiar, it should.  This is basically how a recruiter now works.  Except this system can handle infinite job postings at once, and build shortlists in minutes instead of hours.

If that sounds scary, we’re right there with you.  However, if you’re a recruiter wondering if you still have a job, the answer is unequivocally yes.  While this system will replace a lot of your day to day work, it’s nowhere near being able to replace human judgement.

Where does human judgement fit in?  A person is still essential to define roles, iterate on shortlists, and most importantly make the decisions on who to move forward in the interview process.

Speaking of process, because so much of the manual grind of a recruiter’s job is now automated, recruiting teams can focus on more strategic imperatives like optimizing the candidate experience, building your employer brand, and strategic workforce planning initiatives that anticipate hiring well in advance of need. More on that later.

What About the Rest of HR?

In my opinion, talent sourcing is a great example of where AI is today and how it’s impacting the HR and recruiting teams that adopt these tools.

That said, there are many other ways AI is supercharging HR andRecruiting:

  • Scheduling: Many recruiting teams right now use HR Coordinators to schedule and reschedule interviews. This is a vital part of the recruiting process, and one that AI can do better than a human. Why wait for a person to respond to a needed schedule change?  Why have a person play calendar Tetris when a machine can figure out the optimal on site schedule for a final round candidate?
  • Assessments: This is the most controversial use case for AI in human resources. Whether it's video interviews or the answers to a coding test, AI is being used to understand applicant capabilities, and stack rank potential hires. From what we've seen, this technology is still very nascent. Yes, it's easy to figure out who wrote the right answer to a coding test. However, designing the right tests, giving them in a way that deceases bias, and interpreting results is a bit harder.  This becomes exponentially more difficult for a machine to do well when the answers are less structured (think about the answer to a favorite behavioral question like "Tell me about a time when you worked on a team and it failed?").
  • Recruiting Chatbots: Just like when you land on an eCommerce website and have questions, many career websites now use AI powered bots to answer basic questions, push applicants to the right jobs, and even vet talent. These bots are also being used for "high volume" recruiting (think hiring for retail, call centers, hospitality). Speed is key for employers who want to hire new employees. What's faster than a human? A robot that can text a new applicant within minutes of an application and get right down to brass tax: are you authorized to work in the US? Can you work weekends?  Can you lift a 50 pound box? Great, let's get your setup with a phone screen.
  • HR Chatbots: After someone becomes an employee, they have many of the same questions others have asked in the past: how do I request PTO, how do I enroll in health insurance, how do I see my tax forms? Usually there was an employee on the other end of these questions sending people to the same old answers. Now, a bot can respond within seconds to get your query solved.
  • Applicant Tracking Systems: Matching algorithms have been a staple of applicant tracking systems for nearly two decades now. However, these algorithms were essentially looking for keywords on a resume. Now, they are much smarter in determining the breadth of an applicant's experience, the strength of their education backgrounds, how quickly they've been promoted in past roles, and many other signals
  • Workforce Planning: AI can predict employee churn, and therefore where in your organization you should be opening new reqs. AI can also predict individuals who are likely to leave based on engagement scores, updating LinkedIn profiles, and more. Yes, this can be a great tool for companies, but there is also a huge potential for a big brother dynamic to unfold.
  • People Analytics: The last place you should be aware of AI making an impact right now is in the cutting edge world of People Analytics. This space relates to any use of data to better hire and manage in your organization. AI can start to uncover trends, such as mentors who help female executives break the glass ceiling, the work patterns of the most successful sales people at a company, or the skills one needs to acquire before getting a promotion to Director.

AI in HR, 2023 and Beyond

As we sit on the precipice of a new year, it's very interesting to think about the future. In a survey before the COVID pandemic, three-quarters of HR leaders said artificial intelligence would play an essential role in their industry in the future. In another, earlier survey conducted by Oracle and Future Workplace, 38% of the HR respondents were optimistic about AI, more than any other group.

That’s not a surprise since technology and automation has been freeing up HR professionals from routine administrative tasks that once consumed so much of their time. Payroll automation was one of the earliest HR functions to be handled by HR technology. Today, software integrates payroll with other HR systems to automate the process of updating individual compensation when their status changes or raises are awarded.

Here are our bold predictions about the future role that AI will play in the worlds of HR and recruiting:

  • Adoption: Right now very few companies utilize AI in any form across their employee lifecycle. However, we see that so many of the most advanced PeopleOps teams have adopted and gotten value from this technology. It's only a matter of time before peers at less forward thinking companies join them.
  • Transparency: AI was created by people, and people are biased. It's important to understand and mitigate the bias inherent in these systems. The best way to do this is more transparency around how a system is determining the best outcome. For example: "We ranked this candidate higher because they used less lines of code in their answer than the next best candidate." Without this later, it will be very hard to trust these systems.
  • Mistakes: We've already seen a swath of lawsuits and other serious allegations related to how AI decisions impact real human beings. Like anything new, there will be mistakes. However, companies need to do their best to remain diligent. The number one piece of advice here is to consistently check what outcomes are driven by AI, and how they may be misplaced.
  • New uses: The launch of ChatGPT has shown us that there are so many use cases for these broad types of technology. Remember in 2007 when Apple launched the iPhone?  Even a few years later, very few people had a strong inclination that this platform would be ubiquitous in our personal and professional lives.

With all that said, the number one way that AI will change HR is to free up time and headspace to pursue strategic initiatives. The firefighting and daily grind that most HR teams endure in their current state can be ameliorated by using these technologies.

If you spend 2 hours a week sourcing candidates instead of 30, now you can revamp your employer brand. If you don't have to schedule interviews all day long, now you can spend time talking to candidates about what they way, and figure out the best role within your organization. If you don't spend your days answering emails about PTO submissions, you can now focus on the employee experience write large.

AI is the exoskeleton for HR and talent acquisition. It's a future that is at the same time scary, exciting, difficult, and worthwhile. We should cautiously embrace this new paradigm, and use the free time to focus our attentions to helping the humans in our lives.

Phil Strazzulla
HR Tech Expert, Harvard MBA, Software Enthusiast
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Phil is the founder of SelectSoftware Reviews, a website dedicated to helping HR and Recruiting teams find and buy the right software through in-depth, expert advice. He has bought over $1 million worth of HR and Recruiting tools. Additionally, as of 2023, nearly 3 million HR professionals have relied on his advice to determine which business software they should buy.

Phil studied finance at New York University and started his career working in venture capital before getting his MBA from Harvard Business School. His in-depth understanding of the Saas landscape, especially HR Tech, stems from nearly a decade of researching and working with these tools as a computer programmer, user, and entrepreneur.

Featured in: Entrepreneur Harvard Business School Yahoo HR.com Recruiting Daily Hacking HR Podcast HR ShopTalk Podcast Employer Branding for Talent Acquisition (Udemy Course)

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