TARS Expert Reviews, Pricing, Alternatives - SSR 2023

Pavithra Dennis
Engineer, digital marketer, and technical writer

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TARS Versus the Competition

Ideal for SMEs and enterprises, TARS is an easy-to-use, no-code AI conversational platform for websites and WhatsApp. Used primarily by marketing and customer support teams, TARS can help optimize conversion funnels, engage customers, and automate interactions with website visitors.

If you're ready to get a TARS demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!

Ease of Use
Best For
Key Differentiator
Free Trial
  • TARS offers over 1000+ pre-existing chatbot templates for a range of use cases and industries, making the process of building a chatbot quick and easy.
  • The TARS development team constantly releases new features and updates to ensure users get the most out of the platform.
  • The TARS chatbot builder supports 100+ languages, allowing you to communicate with your customers without language barriers. 
  • According to users, TARS customer support is top-notch.
  • The overall design, UI/UX, and aesthetics of TARS' chatbots are quite outdated. Further, there's not much room to customize the look of your chatbot apart from changing the colors.
  • TARS' premium chatbot solution costs around $500 per month which is higher than other similar solutions in the market. 
  • According to users, the platform sometimes fails to integrate with third-party applications like Google Analytics and Google Calendar.
  • TARS does not offer a live chat option, which is arguably one of the most important features of a chatbot solution.

TARS Review

Established in 2016, TARS is a value SaaS that aims to replace static, low-performance landing pages and inefficient customer support practices with interactive, AI-powered chatbots. Designed for web and WhatsApp, TARS offers 1000+ ready-to-use chatbot templates for various industries such as finance, banking, insurance, healthcare, education, real estate, legal, and travel. 

Once you've chosen a template that suits your requirements, you can start building your chatbot using TARS' visual builder Chabot Canvas and gambits, which are single back-and-forth conversations between the chatbot and the user. You can integrate your chatbot with over 100 third-party applications and publish it as a stand-alone landing page on your website to boost conversions or on WhatsApp to provide customer support. We like TARS because apart from text gambits, you can also embed rich media in the form of GIFS, images, videos, decks, and HTML code while building your chatbot to nurture leads further and optimize conversions.

TARS dashboard for chatbot app

TARS also offers a host of other features, such as a geolocation keyboard that collects location data from website visitors and uses it to deliver personalized experiences, a date and time scroller to schedule meetings, and a file upload keyboard that allows collection of documents like ID proof via chat. However, unlike some other chatbot solutions, TARS does not provide the option of switching to a live chat with an agent. 

TARS offers an analytics dashboard where you can view important metrics like total bot conversations, interaction rate, and goal conversion rate, so you can monitor your chatbot's performance, optimize conversation flows, and boost conversions. You can also integrate the dashboard with CRMs, ERPs, and other tools to access advanced analytics.

Overall, TARS is an extremely easy-to-use, no-fuss chatbot solution that businesses can use to automate conversations with customers. However, it isn’t the cheapest solution out there and has its own set of drawbacks such as the absence of a live-chat option and incompatibility with other messaging platforms.

Who shouldn't buy TARS

TARS is not an omnichannel chatbot solution i.e. it can only be implemented on your website and WhatsApp. If you’re looking for a chatbot that is compatible with platforms like Facebook Messenger, Instagram, and Telegram, then TARS is not a good fit. Further, the monthly subscription for the Premium plan is roughly around $500, which can be quite expensive for small businesses.

TARS Customers

Vodafone, American Express, Bosch, University of California, Adobe, Nestle, and Daimler

TARS: Easy-to-use solution for medium-sized businesses

TARS Key Features

  • Pre-built chatbot templates: TARS offers 1,000+ ready-to-use templates for various use cases and industries that you can use to set up conversation workflows
  • Geolocation keyboard: TARS can personalize conversations based on the user's location for more effective lead generation
  • Date-time scroller: This feature allows users to book a meeting slot through chat in just a few clicks
  • File upload: Users can upload know-your-customer (KYC) documents, income proof, and ID proof through the file upload keyboard during a conversation.
  • Chatbot Analytics: TARS' conversational analytics dashboard provides metrics like total bot conversations, interaction rate, and goal conversion rate, so you can track the performance of your chatbot

TARS Key Integrations

TARS integrates with over 1000+ applications, including Zendesk, Google Ads, Hubspot, Zoho, Razorpay, Twilio, Airtable, and Trello. The platform can also integrate with other apps and systems through Zapier, Integromat, and API.

TARS Pricing

TARS offers three plans. They are: 

  1. Business: This plan includes 1 web chatbot, 5000 chats/month, 1 free chatbot designed by TARS experts, and up to 3 users. 
  2. Premium: This tier includes 3 web chatbots, a WhatsApp Business API number, 10000 chats/ month, up to 5 users, 2 free chatbots designed by TARS experts, payment integration, and technical integrations support.
  3. Enterprise: This plan offers access to the entire TARS platform, 5 web chatbots, 2 WhatsApp Business API numbers, 20000 chats/month, 3 free chatbots designed by TARS experts, and up to 10 users. 

All plans include a 14-day free trial. For exact pricing, you will have to contact TARS' sales team.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

TARS is Best For

TARS is ideal for SMEs and enterprises that want to build conversational landing pages to boost conversions.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

How Has TARS Changed Over Time?

TARS Implementation

Setting up a TARS chatbot is a fairly simple process. Once you've signed in and paid for your subscription, you can either pick a pre-built chatbot template or create a new one from scratch. After you've designed the conversation workflow, you can publish the chatbot, integrate it with third-party applications, and monitor its performance.

TARS Customer Success

TARS offers support via live chat, phone, and email. All users also have access to a self-serve help center, a private Facebook group, and a dedicated customer success manager. However, chatbot optimization and support for technical integrations are only offered for Premium and Enterprise customers.

About TARS

TARS was founded in 2016 by Ish Jindal and Vinit Agarwal. They wanted to build a solution that would replace website forms with a conversational platform where businesses can connect and engage with their customers on a deeper level. Today, TARS empowers 700+ global brands with their chatbot solutions for web and WhatsApp.

As a next step you can visit the TARS website or read our research on the .

As a next step you can visit the TARS website or read our research on the .

TARS Alternatives

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