Guideline Expert Review, Pricing, Alternatives - 2022

Huda Idris
Technical writer, HR software advisor, and marketing strategist
May 16, 2022
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Guideline Versus the competition

Guideline is one of the biggest vendors in this space. It is robust, comprehensive and easy to use. Its low fees are also a bonus.

If you're ready to get a Guideline demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!


Guideline Review

Guideline is a full-service, user-friendly and affordable 401(k) platform. Offering both traditional and Roth 401(k) and acting as your 3(16) and 3(38) fiduciary, Guideline takes care of all your retirement plan needs from administration, investment management, compliance testing, and recordkeeping.

When it comes to investments, Guideline offers 40+ index funds including Vanguard funds and ones from other low-cost providers. Alternatively, participants can choose a managed portfolio with blended average fund fees under 0.07%.

Who shouldn't buy Guideline

Guideline Customers

Guideline: Low fees

Guideline Stats

  • Used by over 10,000 small companies
  • 95% customer satisfaction score
  • Syncs with 180 payroll solutions

Guideline Key Features

  • Full-service 401(k)
  • 3(16) and 3(38) fiduciary
  • Payroll integration
  • Employee onboarding
  • Low-cost mutual funds
  • Employee & employer dashboards
  • Compliance testing
  • Custodial services
  • Recordkeeping
  • Government filing
  • New comparability profit sharing
  • Customizable financial & billing reports

Guideline Key Integrations

Guideline integrates with 180 payroll solutions for an effortless synchronization of data. Visit Guideline's integrations page to see what those solutions are.

Guideline Pricing

Guideline offers two pricing plans:

  • Startup: $39 per month (base fee) + $8 per participant 
  • Prime: $99 per month (base fee) + $8 per participant
Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Guideline Implementation

Guideline is cloud-based which makes its implementation relatively easy (there isn't anything to download or physically install). Simply go head to Guideline's website and click the "Get Started" button on their landing page. This will take you to a few forms where you can create an account and make your plan purchase.

Guideline Customer Success

Guideline has a knowledge base with articles for customers to self-serve. Customers can also submit a support request if further help is needed. A dedicated account manager is also assigned for premium customers.

About Guideline

As a next step you can visit the Guideline website or read about alternatives below

As a next step you can visit the Guideline website or read about alternatives below

Guideline Alternatives

ForUsAll is a great choice for small and medium-sized businesses (SMBs) because it is very quick to set up and quite affordable.
401GO is comprehensive but also extremely affordable; it charges up $9 per participate per month without any base fee, administration fees, filing fee or compliance fee.
Human Interest is a scalable platform that works for both small businesses and large operations. It’s also quick to set up and offers transparent pricing.
What sets Betterment apart is that it isn't just a 401(k) platform, it offers holistic advice across all saving and investing goals.
Ubiquity is very quick to set up. Any company can create an account and have it ready for use in as little as 15 minutes.
Paychex is an integrated platform that covers a great deal of HR needs. Having payroll and retirement benefits be managed on a single platform makes things a whole lot easier for businesses, especially small ones.
Listed in our research about the Top 401k Software
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