Fountain Expert Reviews, Pricing, Alternatives - 2023

Emmanuel Smith
Human capital management researcher

Contributing Experts

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Fountain Versus the Competition

Fountain uses advanced data tracking and analytics to launch targeted hiring campaigns. Their geolocation radius feature also restricts job postings to a specified area.

If you're ready to get a Fountain demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!

Ease of Use
Best For
Key Differentiator
Free Trial
  • A platform that combines advanced analytics with recruitment, assessment, and onboarding.
  • Fountain assigns you a dedicated account manager that takes you through the implementation process.
  • The system provides a customizable hiring workflow you can quickly edit at scale.
  • The UI could be better - for example, the process of moving applicants from stage to stage refreshes the entire page which, sometimes, causes you to lose progress.
  • Though the software integrates with a fair amount of tools, there are some issues with connection once in a while.

Fountain Review

Fountain, previously known as OnboardIQ, is a data-driven hiring platform that is built for speed and scale. They rebranded five years ago but their goal has always been the same — to help managers hire smarter and better with data-backed processes. 

Their analytics-based approach helps you make informed decisions when sourcing, qualifying, and hiring at scale. All of these capabilities and more inspired the senior manager of one consumer goods and food delivery company to make this remark about the software — “coming from (our previous ATS) to Fountain was like going from a bicycle to a Tesla.” 

Having done our own research and testing, this claim is not far-fetched as Fountain offers some inventive features that make your process more purpose-driven. While reviewing the software, we found that a lot of the platform’s features connect to an analytics backend that tells you what is going on in a particular aspect of your hiring process. 

For example, the customizable career’s page they offer tracks traffic on the website and provides useful information to guide your hiring. This reporting functionality is one of the things that make this software stand out from the rest. 

Fountain provides integration options with a host of popular HR tools that you’re probably already using such as ADP and Rippling. This is particularly impressive as the majority of tools in this space don’t offer a lot of HR and people management integrations. All of the above and more explain why Fountain is a go-to tech vendor for many companies across the industries of healthcare, logistics, professional services, hospitality, manufacturing, and retail.

Who shouldn't buy Fountain

Though the system has all the bells and whistles of a large-scale ATS, it is not the best software for recruiting agencies or companies that are looking to hire white-collar candidates. It was specifically designed for the blue-collar workforce.

Fountain Customers

Gopuff, Chipotle, Deliveroo, DE Gorillas, Stitch Fix, Taurus Group

Fountain: Data-driven hiring

Fountain Key Features

  • Advanced reporting and analytics: This software helps you harness the power of analytics, giving you insights into hiring trends and candidate behavior. You are provided with a series of reports from the analytics dashboard, which you can export as CSV, TXT, JSON, markdown, HTML, and PNG, if you prefer simple visualizations instead of columns and rows. These reports can be scheduled to automatically send to your inbox on an hourly, daily, or weekly basis.   
  • Career pages: Fountain provides a branded career page that displays information about the company such as your logo, brand color, culture, etc. From the careers page, candidates can interact with the chat box widget nested on the page to begin their application process. The great thing about this feature is that it also tracks traffic coming into your website to give useful insights on the number of visitors, where they come from, and the conversion rate (i.e how many visitors actually start and complete the application process on the page). 
  • Text-to-apply: Besides applying through your career page, applicants can reach out to you by sending a keyword to a shortcode, and begin receiving  personalized messages with information on the next steps. This feature is available solely in the US at this time.
  • Auto-generated profiles: Fountain automatically creates candidate profiles immediately after they start the application process. Whether the candidate takes the career page route or applies via text, all information is automatically consolidated in a central location. 
  • Geolocation hiring: Fountain offers you a way to set targeted hiring campaigns with geolocation hiring. Once the appropriate geolocation radius is specified, your job postings will only be available to candidates in that area.
  • Customizable workflow: This tool gives you the ability to customize hiring stages and set different rules for each stage. One particular in-stage rule we find interesting is the automatic-move rule which, as you might have guessed, automatically moves the applicant down the hiring funnel after completing a particular stage.  
  • Bulk editing: This feature ties up with the customizable workflow functionality. After defining a series of hiring stages for several of your openings, you can bulk edit all or specific stages in each opening. This feature also allows you to  clone a stage and bulk paste it for any number of openings.   
  • One-way video interviews: Fountain’s one-way interviews allow you to pre-define interview questions and automatically share them with candidates. Candidates can then record their responses and send them back to you.

Fountain Key Integrations

Fountain has partnered with a severaHRIS, background check, and analytics tools to make your process seamless. Noteworthy integrations include Rippling, Facebook Jobs, ADP Workforce Now, Chekr, Indeed, Accurate Background, Careerbuild, and Google Analytics. They also integrate with Zapier to enable you to connect to 5,000 other third-party platforms. 

Lastly, they have an open API access for custom integrations.

Fountain Pricing

Fountain’s pricing is not provided on their website. You will have to schedule a demo to know what works for you.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Fountain is Best For

Fountain is best for businesses that want to rapidly scale up and are looking to make high-volume recruiting.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

How Has Fountain Changed Over Time?

Fountain Implementation

Fountain Customer Success

Fountain provides a dedicated representative that takes you through the product demo and sets up your account in the early stages of the implementation process.They also provide resources, including ebooks, blog articles, and technical documentation to help you get familiar with the platform and to provide actionable insights on hiring strategies. If you have questions about the software you can always reach them via email.

About Fountain

Fountain, originally OnboardIQ, was founded in 2014. At the time, it was just a system that helped streamline job candidate interviews. It later rebranded in 2017 as a hiring automation software for fast, high-volume recruiting.

Fountain is backed by over $200 million in venture capital. In their recent Series C funding round, they raised $100 million, which will go into expanding the ATS and adding new features. Their platform is trusted by hundreds of companies and they hire millions of employees in 78 countries.

As a next step you can visit the Fountain website or read our research on the Top Restaurant Software.

As a next step you can visit the Fountain website or read our research on the Top Restaurant Software.

Fountain Alternatives

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Company HQ
San Francisco, California, United States
Number of Employees
101 - 250
Year Founded
Amount Raised
$218.9 million
Listed in our research about HR Tools for Restaurants
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