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Recruitment Marketing for Gen Z: What Young Talent is Looking For In A Workplace

Recruitment Marketing for Gen Z: What Young Talent is Looking For In A Workplace

Phil Strazzulla
HR Tech Expert, Harvard MBA, Software Enthusiast
Contributing Experts
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Recruitment Marketing for Gen Z: What Young Talent is Looking For In A Workplace
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19 Best Employee Rewards Programs in 2025

Your next great hiring pool is Gen Z — are you speaking their language?

In this session, we’ll team up with Matt Gilbert, VP of Employer Brand Strategy at Appcast, to break down what matters most to young jobseekers, and how HR and TA teams can tailor their recruitment marketing efforts to actually connect.

RSVP for Recruitment Marketing for Gen Z

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Join us to explore:

  • What Gen Z expects from employers in 2025
  • How to craft employer brand messaging that speaks their language
  • Employer brand strategy
  • What Gen Z candidates appreciate in your candidate experience, and where they drop off

Don't miss this session on creating a compelling and authentic employer brand to attract the next generation of workers.

Matt Gilbert | VP, Employer Brand Strategy at Appcast
Matt is vice president of employer brand strategy at Appcast, the leading recruitment marketing platform powered by programmatic. Matt has nearly 20 years of industry experience in employer brand, EVP and recruitment marketing and is a recognized thought leader, industry speaker, and innovator.

Facilitated by Phil Strazzulla, Founder of SelectSoftware Reviews

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Attendee Perks

  • ✅ Live Q&A
  • 📄 Session Takeaways with key insights
  • 📅 1 HRCI & SHRM recertification credit

Phil Strazzulla
HR Tech Expert, Harvard MBA, Software Enthusiast
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Phil is the founder of SelectSoftware Reviews, a website dedicated to helping HR and Recruiting teams find and buy the right software through in-depth, expert advice. He has bought over $1 million worth of HR and Recruiting tools. Additionally, as of 2023, nearly 3 million HR professionals have relied on his advice to determine which business software they should buy.

Phil studied finance at New York University and started his career working in venture capital before getting his MBA from Harvard Business School. His in-depth understanding of the Saas landscape, especially HR Tech, stems from nearly a decade of researching and working with these tools as a computer programmer, user, and entrepreneur.

Featured in: Entrepreneur Harvard Business School Yahoo HR.com Recruiting Daily Hacking HR Podcast HR ShopTalk Podcast Employer Branding for Talent Acquisition (Udemy Course)

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