Avature's Recruitment Marketing Solution (Review) - 2026

Written by
Huda Idris
Trusted Expert in Employee Experience and Productivity Tools
January 27, 2026
Contributing Experts
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Avature

4.4 (791)
Avature
Avature

Avature Versus the Competition

Avature combines ATS and CRM capabilities into one robust platform. One of its greatest features is the ability to customize workflows for both recruiters and candidates, ensuring great experiences for everyone involved.

If you're ready to get a Avature demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!

Ratings

4.5

Ease of Use

Best For

Key Differentiator

Price

Custom Pricing

Free Trial

Yes

PROS

  • Avature’s solution is quite comprehensive. They have a full-fledged ATS with built-in video interviewing, offer management and onboarding solutions. They also have a CRM, allowing TA teams to amp up candidate engagement and plan for future hiring. 
  • Avature leverages artificial intelligence with features of automatic talent matching and candidate ranking. 
  • Avature comes with a recruiter mobile app that allows key stakeholders to perform several recruiting tasks while on the go. The app also supports offline use, and syncs with the system the next time it’s connected to the Internet.

CONS

  • Avature’s pricing is not readily available on their website. They also do not offer a free trial.
  • Several users noted that the UI isn’t intuitive and takes some time to get used to.
  • Avature’s assessment feature is quite basic and isn’t built out enough compared to point solutions in that space. So if you want to test the skills and cultural fitness of candidates, you’d need a third-party solution.
  • Avature doesn’t have an automated reference checking feature built-in. The platform does integrate with third-party solutions that facilitate reference checking, but you’ll have to purchase those solutions too separately.

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Avature Review

Avature is a talent acquisition and management solution designed to support the needs of enterprises and staffing agencies. Their ATS allows companies to build career sites to showcase their employer brand, source talent from multiple sites, and receive employee referrals through designated programs. 

The platform also takes diversity hiring into consideration, allowing you to hide data that could perpetuate unconscious bias, access and search diversity-specific job boards and customize landing pages that you can tailor for different audience segments. To see your hiring process through, Avature offers features for live and recorded interviews, automated assessments, offer management, and onboarding. 

To further support your talent acquisition efforts, Avature packs a robust candidate relationship management (CRM) system that allows you to search then bulk import leads from several job boards and have them automatically added to your pipeline. Their CRM also allows you to customize landing pages, deploy mass email and social media campaigns, and auto-send personalized emails to candidates to ensure constant engagement.

If you’re a large company with frequent or volume hiring needs, Avature is worth checking out. It is a robust and feature-rich ATS+CRM with other capabilities beyond hiring such as employee performance management and succession planning.

What users think of Avature

Reviewer's Rating
8/10

We use the system for full-cycle recruitment, from a request to fill through to an accepted offer. In my role, I reviewed and approved requests to fill, evaluated candidates, coordinated and shared information with talent sourcers and hiring managers, and approved offer requests. I used Avature at least weekly, and often daily during high-volume recruitment periods.

What do you like about Avature?
  1. Avature is easy for managers to navigate; they access only the necessary or relevant information, making it easy to review and provide feedback on candidates.
  2. Avature is robust; the system includes all the fields we could want and allows us to tailor positions and processes to specific teams in a complex and diverse organization.
  3. Avature includes workflow management and integrations; it allows for customized workflows for necessary approvals and reviews and integrates with our payroll system for a smooth transition from recruiting to onboarding and payroll.
Why did your organization buy Avature, and how long have you used it for?

Avature was in place at the time I joined the organization. I used the system for 2 years. The system was implemented to create a centralized, single source of truth for recruitment activity. The organization was highly matrixed and had experienced multiple acquisitions. Implementing Avature allowed all parties from relevant teams to remain on the same page about recruitment needs, progress, and costs.

What do you dislike about Avature?
  1. Avature has customization limits; there were restrictions on customizing fields and titles, which was sometimes confusing for hiring managers and HR staff.
  2. Avature requires some training and could be more intuitive; users need training to understand the fields, processes, and reporting functions.
  3. Avature didn't allow our entire recruitment process to be completed within the system; we had to email links for a specialized internal assessment that couldn't be loaded into Avature.
How is Avature different than their competitors?

Avature is very comparable to other applicant tracking systems. It largely met our needs, and I appreciate the single source of truth available in Avature. While Avature does not stand out for unique features or capabilities, it is a very reliable and comprehensive system that I would recommend.

What Instructions should people think about when buying this type of tool?

Buyers should consider their total recruitment workflow from beginning to end to ensure all steps can be completed as desired without system limitations. Documenting every step in the process and reviewing each item during the product demo can ensure the system will operate as needed. Buyers should also consider the scalability of the system to meet future needs as the organization grows, as implementing such systems requires significant resources and is not something to change often.

How has Avature changed or evolved over time to meet users needs?

Avature is good for large organizations (e.g., 1000+ employees) and matrixed organizations that require several parties to have approval or oversight in the recruitment process.

What specific type of user or organization is Avature very good for?

Avature is good for a large organization (e.g., 1000+ employees) Additionally, Avature is good for matrixed organizations that require several parties to have approval or oversight of various parts in the recruitment process.

What specific type of user or organization would Avature not be a good fit for?

Avature is likely not a good fit for small organizations or startups due to the cost and the need for frequent changes to the process or workflows as the organization grows.

Reviewer's Rating
8/10

I used Avature as a sourcing tool in my everyday responsibilities. I would use it to find candidates based on specific search criteria, and it would automatically match the candidate to the position I was recruiting for. Another way I utilized Avature was to create Talent Pipelines for future roles. This allowed me to return to that specific pipeline to find the talent needed for a job I was recruiting for. This saved time on filling a role because I didn't have to spend extra time manually sourcing. When I attended career fairs, job events, etc., people would stop by my booth, sign up using Avature, and this would allow me the option to communicate with them as well as keep track and notify them of potential job openings that fit their profile. Avature allowed me to send personal communications to potential candidates. Another workflow I used was to help source candidates through websites and social media. It would identify candidates based on the search criteria and find candidates matching the qualifications and skill sets I was seeking.

What do you like about Avature?

The user-friendly platform makes it easy for recruiters to navigate and utilize the features with ease. It streamlines the process and is a cost-saving for our metrics, such as time to fill. It helps to source candidates more effectively, taking the time out of manually sourcing for candidates.

Another pro is that Avature is customizable; you can tailor it to your specific needs and workflows.

Why did your organization buy Avature, and how long have you used it for?

We purchased Avature CRM to create a tool that would help us create a pipeline for future candidates. At the time, we would interview candidates who were our 'silver medalists', and we didn't have a tool that would keep the resumes on file in the event we had future roles that matched the qualifications of the candidates. We also used it to create a Talent Community that would help drive registration and capture candidate information when we attended job fairs, career events, etc., in order to keep track of all the potential candidates we came into contact with so that we could add them to the database/pipeline of future talent. We also used it as a sourcing tool. For my hard-to-fill roles, I used Avature to search job sites that would produce leads, and then it would automatically direct them to our Talent Community. I used Avature for 4 years. At my most recent job, I was part of a pilot group that tested Avature to see how it would benefit our company.

What do you dislike about Avature?

A con that I noticed was learning. It took our recruiters a while to learn the system and to fully customize what we needed. It was a trial and error, but once we learned the specifics of customizing what we needed, it was a win-win from there.

When working events, sometimes I would experience issues when candidates would register; their information wouldn't save, and they would have to re-enter their information. So, this could have been a glitch.

One last con I would say would be that customer service could be a bit slow. For example, regarding the issue of candidate information being saved, it was hard to get through to get help.

How is Avature different than their competitors?

The only other tool I may be able to compare it to is Seekout. Avature is way more customizable to my needs.

What Instructions should people think about when buying this type of tool?

Look at user experience. One of my pros about using Avature was the user-friendly platform. You want to make sure it is easy to use for your intended audience. Another important criteria to think about is customization. Does it have the features you need to meet your specific needs? Does it help to streamline processes? This was a main feature we looked at when I worked for Etsy.

How has Avature changed or evolved over time to meet users needs?

Having not used Avature since 2015, I am confident that it has undergone significant improvements, driven by surveys, feedback and the ever- changing landscape. When I was in a test group, I observed an array of highly customizable features that you could create, that wasn't offered when using it 8 years ago.

What specific type of user or organization is Avature very good for?

Avature is good for large companies with complex recruitment needs as well as looking to enhance or improve their talent acquisition solutions.

What specific type of user or organization would Avature not be a good fit for?

Small to medium-sized companies who has a limited number of resources. Also, companies whose recruitment needs are not as complex.

Reviewer's Rating
7/10

Applicant tracking and onboarding.

What do you like about Avature?
  • All in one and easy-to-use ATS
  • Seamless integration with other platforms.
  • Great customer service.
Why did your organization buy Avature, and how long have you used it for?

When I worked for EY, we used it along with Taleo. Avature functioned well as a candidate repository and applicant tracking tool. Personally, the UI could be better (it took too many steps to complete a simple task).

What do you dislike about Avature?
  • The UI makes it hard to navigate menu items. It takes too long to complete a simple onboarding.
  • The system went down a lot causing delays and disruptions in workflow.
  • Avature’s service offerings didn’t wow me like a Workday or SAP SuccessFactors
How is Avature different than their competitors?

I didn’t notice much of a difference. The one thing that I really liked was it integrated with Taleo which EY used for onboarding candidates

What Instructions should people think about when buying this type of tool?
  • Functionality: can it be customized to optimize your workflow?
  • Cost-effectiveness: is it worth all the additional bells and whistles?
How has Avature changed or evolved over time to meet users needs?
What specific type of user or organization is Avature very good for?

Avature fits both an everyday recruiter/HR professional and its platform can be utilized by any sized business.

What specific type of user or organization would Avature not be a good fit for?

A mom-and-pop shop wouldn’t benefit from Avature.

Avature Alternatives:

Manatal

Manatal’s affordability, user-friendly interface, mass email campaigns, and customizations make it a recommended choice for HR professionals at SMBs.
Popularity Score
4.2 / 5
User Score
4.7 / 5
Product Score
4.2 / 5
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Manatal

Manatal’s affordability, user-friendly interface, mass email campaigns, and customizations make it a recommended choice for HR professionals at SMBs.
Popularity Score
4.2 / 5
User Score
4.7 / 5
Product Score
4.2 / 5
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TalentLyft

The price point makes TalentLyft’s cost-value ratio hard to beat. Beyond that, this recruitment software has one of the most user-friendly career site editors with pre-supplied templates and themes for blogs, job ad pages, and multi-page sites.
Popularity Score
4.1 / 5
User Score
4.9 / 5
Product Score
4.2 / 5
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TalentLyft

The price point makes TalentLyft’s cost-value ratio hard to beat. Beyond that, this recruitment software has one of the most user-friendly career site editors with pre-supplied templates and themes for blogs, job ad pages, and multi-page sites.
Popularity Score
4.1 / 5
User Score
4.9 / 5
Product Score
4.2 / 5
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SmartDreamers

SmartDreamers is a one-stop shop for your recruitment marketing needs. This platform has multi-channel job ads, career site building, automated campaigns, and several other features designed to supercharge your hiring efforts.
Popularity Score
4.7 / 5
User Score
4.5 / 5
Product Score
4.8 / 5
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SmartDreamers

SmartDreamers is a one-stop shop for your recruitment marketing needs. This platform has multi-channel job ads, career site building, automated campaigns, and several other features designed to supercharge your hiring efforts.
Popularity Score
4.7 / 5
User Score
4.5 / 5
Product Score
4.8 / 5
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Avature

Avature packs all the tools you need to convert talent into hires, including sourcing and online marketing tools, into one neat package and is a go-to for multiple big-league players with thousands of employees worldwide.
Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.2 / 5
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Avature

Avature packs all the tools you need to convert talent into hires, including sourcing and online marketing tools, into one neat package and is a go-to for multiple big-league players with thousands of employees worldwide.
Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.2 / 5
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Eightfold

Eightfold is more about recruitment marketing within your existing talent database than external engagement. You get well-trained algorithms to ensure you reach the right talent with the right message and approach, while post-hire tools help you keep your talent happy after they've joined.
Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.1 / 5
Visit Website

Eightfold

Eightfold is more about recruitment marketing within your existing talent database than external engagement. You get well-trained algorithms to ensure you reach the right talent with the right message and approach, while post-hire tools help you keep your talent happy after they've joined.
Popularity Score
4.1 / 5
User Score
4.4 / 5
Product Score
4.1 / 5
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Who shouldn't buy Avature

Avature is designed for enterprises and recruiting agencies that have complex and high-volume hiring needs. If you’re an SMB that doesn’t hire as often, this product isn’t the best fit for you.

Avature Customers

Avature is used by over 650 companies, including Shell, Cisco, L'Oréal, Mondelez, Siemens, and KPMG.

Avature: Customizable ATS & CRM
visit Avature

Avature Key Features

  • Career sites: Custom branded career sites that simplify the job application process, integrate with social media profiles, provide you with smart recommendations based on skills, experience and location, and function as a centralized location for candidates to review job details, track the status of their applications and create alerts.
  • Candidate relationship management: Search and bulk import leads from several job boards or resumes and have them automatically added to your pipeline. Attract the right candidates with customizable landing pages, email marketing and social media campaigns. Send automatic, personalized emails to candidates to ensure constant engagement.
  • Diversity hiring tools: Hide data that could perpetuate unconscious bias. Access and search diversity-specific job boards with Avature’s WebSources. Showcase your existing workplace diversity on your career site and attract specific minority groups with custom landing pages that you can tailor for different audience segments.
  • Automatic interview scheduling: Avature’s auto-scheduler matches the availability of multiple participants and automates both scheduling and invite sending. It can also coordinate physical and video one-to-one, as well as group or panel interviews.
  • Video interviews: Screen candidates through on-demand video interviews that are fully integrated into your Avature platform. You can also conduct asynchronous interviews and allow candidates to submit audio or video recordings for your later evaluation. 
  • Smart screening and automated assessments: Auto-score candidates using weighted questions or third-party assessment tools that you can seamlessly integrate into Avature. You can also leverage Avature’s AI algorithms to rank candidates based on several factors. 
  • Offer management and onboarding: Use auto-generated offer letter templates and collect e-signatures. Expedite onboarding with Avature’s webforms and portals, which enable you to share tailored content with new hires, give them a checklist of tasks to perform, and more. 

Avature also has capabilities for:

  • Employee referrals
  • Campus recruiting
  • Internal mobility and succession planning
  • Approval automation
  • Performance management
  • Reporting and analytics
  • Recruiter mobile app

Avature Key Integrations

There is an Avature Partner Network of certified vendors that assures 100+ integrations for every aspect of recruitment; from assessments and video interview tech, all the way to background checks and I9 processing. Taking things even further, if there's a vendor that you like but that's not in the network, you can submit their details on Avature’s website, or simply use Avature's REST API.

Avature Pricing

The pricing of Avature’s plans isn’t disclosed upfront. Contact an Avature sales representative to get a custom price quote based on the size and needs of your business.

Avature is Best For

Avature serves enterprises best as that’s who their solution was tailored for.

How has Avature Changed Over Time?

Avature Implementation

The team at Avature works to design your solution with you. Their implementations can be global and multi-lingual, and their consultants work in a sandbox environment that your team can access as needed. Also, the architecture of the platform is designed to support live process modeling, letting you run real scenarios and build custom data models even during meetings.

Avature Customer Success

Avature sets up their customers with dedicated consultants for implementation and account management. They also have 24/7 multilingual technical support, an online training portal, videos, webinars, FAQs, and user guides.

About Avature

Avature was founded in 2005 by Dimitri Boylan as a recruiting services and tech vendor. Focusing on large organizations and global staffing firms, Avature’s team aimed to simplify candidate sourcing and recruiting with their initial product. They have then turned their attention to candidate engagement and worked on creating a comprehensive CRM that companies can use to support their talent acquisition efforts.

In 2012 Avature sold its US-based recruiting services business to Korn Ferry and focused solely on software development. Since then, the company’s product line has expanded to include solutions for applicant tracking, video interviewing, campus and events recruiting, employee referral and employee mobility initiatives, contingent workforce management, onboarding, performance management, and more.

Today, Avature’s solutions are used by over 650 enterprise-level customers in 164 countries and 32 languages. The company also has offices in Buenos Aires, London, Madrid, Melbourne, Munich, New York, Shenzhen and Paris.

Company HQ

New York, United States

Number of Employees

1200+

Year Founded

2004

Amount Raised

Undisclosed

FAQ

What is Avature used for?

Avature is an enterprise-grade talent acquisition and management solution that allows companies to source, screen and hire suitable candidates. To achieve this, Avature packs a fully built-out applicant tracking system (ATS) and candidate relationship management (CRM) solutions.

How old is Avature?

Avature was founded in 2005 and has been in business since. They started out as a vendor for recruitment services and software, but now are solely focusing on the latter, providing robust software solutions for enterprises across various verticals. 

Does Avature have an API?

Avature does have an API that allows companies to plug-in various custom solutions. 

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Avature Alternatives

Manatal

Best for SMBs needing simple marketing tools inside ATS

Popularity score
4.4 / 5
user score
4.7 / 5
Product score
4.2 / 5

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We take our research process seriously and want to make sure we are presenting our readers with the very best solutions in a given software category. Check out this guide to learn how we evaluate vendors before featuring them in our buyer guides.

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