FOR HR TECH VENDORS
Reach the HR buyers who are actively choosing software
Each year, SSR helps over 1 million HR teams find and buy the right software through in-depth buyer guides, 1:1 advisory, and community-led events. Partner with us to put your brand in front of them.
100K+
Monthly unique visitors
150K+
Newsletter subscribers
5
Community events per month
1M+
HR teams helped yearly
PARTNERSHIP OPPORTUNITIES
Five ways to reach our audience
From warm, pre-qualified introductions to high-intent traffic, choose the mix that fits your pipeline goals.
SSR Advisor
Warm intros to in-market, pre-qualified buyers that fit your ICP. Pay per lead.
Learn more →Buyer Guide PPC
High-intent traffic from our SEO- and AEO-optimized buyer guides, straight to your landing pages.
Learn more →Sponsored Webinars
Co-branded events with expert panelists, professional production, and an engaged audience.
Learn more →Newsletters
Dedicated blasts and sponsorships across four communities of HR professionals.
Learn more →Content Syndication
Distribute your best-performing content to engaged HR leaders, targeted to your ICP.
Learn more →PRE-QUALIFIED LEADS · PAY PER LEAD
SSR Advisor
Our Advisors spend real time understanding HR leaders' needs when they're in market for a new system — then make warm introductions to the vendors that fit. This isn't a 7-minute discovery call; it's an in-depth conversation.
- We learn your ICP and USPs. Our team spends time understanding who your right-fit buyers are and how your solution differentiates.
- Warm connections, not contact lists. We don't sell buyer contact info to a pile of vendors and let the SDRs duke it out. We work with select vendors with great products and sales tea
- A collaborative sales process. We pre-sell your solution, help drive conversions through the funnel, and share buyer insights on your process and product.
- Pay per performance. No upfront investment — pricing aligns with your lead gen KPIs.
HOW PRE-QUALIFICATION WORKS
- 30-minute Advisor call
Deep qualification: catalysts for change, current limitations, expectations — plus budget, authority, need, and timeline. - Best-fit recommendation
We recommend only the vendors that genuinely match the buyer's needs. - 3Warm introduction
Scheduled directly on your calendar, with the full context your team needs to close.
WHY BUYER GUIDES WIN
High-intent
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UTM-tracked
Full attribution to your landing pages
SEO + AEO
Optimized for search and AI engines
Cited by AI
LLMs cite expert reviews like ours when recommending software
TRAFFIC WITH PPC
Get featured on our Buyer Guides
Send high-intent traffic to your landing pages from the in-depth buyer guides HR teams trust — and that AI engines increasingly cite when explaining why a tool is better. Popular categories include:
Applicant Tracking Systems
HR Software / HRIS
AI Recruiting
Global Payroll
Employer of Record
Employee Rewards
Video Interviews
Employee Engagement
Payroll Software
+ many more
SPONSORED WEBINARS
Co-branded webinars, white-glove production
Engage HR decision-makers through expert-led events that build your brand and drive leads — with recertification credits from HRCI and SHRM for attendees.
- Full content creation: topic planning, panelist booking, live moderation, and social/blog assets.
- Dedicated promotion: landing page with sign-up form, dedicated email blasts, and LinkedIn promotion with big names in the HR space.
- Sponsor-specific polls for highly targeted marketing to an engaged audience.
- Evergreen value: your webinar lives on the SSR website after the event.
TYPICAL WEBINAR AUDIENCE
860
Average registrations
345
Average live viewers
82%
Average stay time
75%+
In decision-making roles
NEWSLETTER NETWORK PERFORMANCE
150K+
Total active subscribers
44%
Average open rate
3.6%
Average click-through rate
93%
US-based, 94% HR titles, 70%+ decision makers
SSR NEWSLETTERS
Meet HR professionals in their inbox
Dedicated email blasts and sponsored placements across four engaged communities:
SSR Main Newsletter
HR Insights Today
HR Brain Pickings
PeopleOps Jobs
- You're buying access to people who purchase HR software — a mix of SMB, mid-market, and enterprise buyers.
- Your ICP, targeted: we highlight your brand to the right audience and drive them to book demos.
CONTENT SYNDICATION · PAY PER LEAD
Put your best content to work
Distribute your top-performing eBooks and content to engaged HR leaders through our extended network — with guaranteed lead volume on a pay-per-lead basis.
- Guaranteed leads: campaigns are structured around a guaranteed minimum lead volume.
- Highly targeted promotion based on behavioral and demographic data.
- Directly target your ICP and feed intent leads to your SDR/BDR teams.
BUILT FOR DEMAND GEN TEAMS
PPL
Pay-per-lead pricing aligned with your KPIs
ICP
Behavioral + demographic targeting
eBooks
We distribute your best-performing content
SQL-ready
Intent leads for your SDR/BDR teams
We only advertise vendors we'd recommend
We feature select vendors we believe are top-tier for their category — based on practitioner recommendations, product demos, and the financial health of the organization.
Only vendors featured on our site can advertise with us. And we prefer to have advertising conversations after we've chosen to feature you, so we aren't biased by a desire for your advertising dollars. 🙂
Only vendors featured on our site can advertise with us. And we prefer to have advertising conversations after we've chosen to feature you, so we aren't biased by a desire for your advertising dollars. 🙂
STEP ONE
Interested in being featured? Start here.
Tell us about your company — marquee customers, ROI stats, approximate revenues — and which category you fit. Here's what we look for.
Prefer to talk it through?
Reach out and we'll walk you through the options, share case studies, and build a plan around your pipeline goals.