The UI is clean, intuitive, and (mostly) easy to use. I very seldom had issues with automated processes. They make onboarding new employees incredibly simple. I also really like the friendly tone of the brand's "voice." The marching pig on the loading screen that changes with the seasons never gets old; it still sparks joy each time, even after all these years!

I have used Gusto since 2018 in 3 different early-stage tech startups. Gusto has a reputation as the go-to in Silicon Valley incubators and accelerators, although I've seen Rippling gradually gaining market share in the past few years. In all 3 cases, we selected Gusto because of their breadth of services. Gusto makes it easy to set up everything our organization needed to begin hiring and paying employees. What's nice about Gusto is that it makes processes that are intimidating to many founders into a "set it and forget it" task. Automating payroll, benefits, filing government forms, and quarterly taxes helped free up time for our founding team to focus on a growing set of other responsibilities.

Gusto's benefits department is unresponsive and it's nearly impossible to get answers from support about even simple benefits questions.

I have seen quite a few concerning errors across the platform (mostly with benefits), including employees not being enrolled in benefits programs, dismissed employees not being removed from benefits programs, incomplete COBRA enrollment, and late tax filings.

The information from Support is unreliable and often inaccurate.

The dismissal payroll workflow is misleading and we've had a few serious problems as a result.

When a Gusto admin is dismissed, their admin privileges are not removed automatically, which is a serious privacy concern.

I wish Gusto made it easier to set up a business entity in new states. They partner with a company called CorpNet, but I found the level of service wasn't worth the price and went back to handling state registration myself.

I love Gusto's friendly casual-but-professional tone compared to other providers in the space.

Gusto is best for small teams, the smaller the better. It is a great option for founders and single-person People teams who have less time to dedicate to payroll, benefits, and compliance. It makes many benefits available and affordable for small groups that would not have the numbers to access plans through traditional providers.

Gusto becomes less useful as a team grows and compensation & benefits become more complex. I would definitely recommend Gusto to founders, but I recommend moving off of their benefits platform as soon as you have a full-time person to manage benefits administration. Its payroll functionality is solid, but payroll administrators should be aware that they will get limited guidance from the Gusto support team.

Gusto's functionality has grown over the time I've used the platform as they've added additional features and integrations. However, the accuracy and quality of support have suffered over time. I used to be a Gusto evangelist, but these days I recommend that growing companies move off of Gusto as soon as is practical. New features have become less useful over time, and I wish they would focus on maintaining the quality of their core product rather than trying to expand into new services.

Company founders or admins inexperienced in payroll and benefits. Very small teams with a single person managing payroll and benefits administration among many other HR responsibilities.

The ease of payroll and ability to have payroll run on auto-pilot is AWESOME. The customer service is friendly and for the most part quite efficient. The UI is pretty good compared to a lot of other platforms I've used.

We initially chose Gusto when the company was first established. We needed a simple payroll solution that would work for a company of our size, which at the time was just one W-2 employee on the payroll. We used the solution for about eight months before transitioning to a different solution that would allow us to manage payroll and offer benefits under one platform. Prior to that, I personally used the solution at another company for almost a year.

Since I also do freelance HR consulting, I am now working with a client who also uses Gusto. In this company, we use it for payroll, benefits management, and 401K.

Paying international contractors has been challenging in my experience. I'm not a huge fan of having the employees separated out by whether or not they are onboarded yet. I would rather see all employees with a status showing whether or not they have completed onboarding.

Payroll is a breeze! It's really one of the best tools I've used for payroll for a small company. The customer service is stellar.

Think about your long-term growth plans. I think Gusto is best for smaller companies. Think about whether or not you'll be paying contractors and especially international contractors because that can get complicated. And when you are first implementing the tool, do your best to have someone who understands the platform and how to best optimize it for your team do the set up.

I'm not sure but I do often see that they are rolling out beta features, which leads me to believe that they are always evolving to meet customer needs.

I think Gusto is best for small businesses, especially for small businesses that may not have a dedicated HR personnel. It's easy enough to use that the average business owner should be able to navigate it without too much trouble.

I love their customer service, they always have an answer for you and make my job so much easier. The interface is fantastic, and the design is very appealing, which is a huge factor for someone that uses it quite often. I also really like the admin dashboard, Gusto will list outstanding tasks with their deadlines and will prompt you with helpful information to finish the task.

My company is a portfolio company for High Alpha Innovation. Gusto is the go-to HRIS for all portfolio companies. We have been using it since we started in 2020 and have even used it for one of our own portfolio companies. Gusto is a very easy-to-use tool that has fantastic customer support. When you're working for a start-up, you don't want to spend a long time on payroll and Gusto really helps with that. It's also very easy to set up a new instance of Gusto for a company - it took like two hours and was a painless experience due to Gusto's interface.

Sometimes the outstanding tasks aren't accurate, we recently had tasks pop up for an employee that has been gone for two years. This is very specific, but I wish that you could make some employee documents private to employees, all the documents you upload are automatically public and don't give you an option. I dislike their benefits -- we ran a quote before and it took a few weeks to get back the quote and it was incredibly expensive.

The only similar tool I've used is a PEO called Justworks. I'm not sure if it's a fair comparison, since PEOs pretty much do everything for you. I will say, it was nice that you could set up Gusto in a day and run payroll the next day if needed. For Justworks, you have to wait until the system start date, which can be weeks later.

I think that customer service is a huge buying criteria, especially if you have an inexperienced team. It's invaluable to have experts that you can call or chat with at any time. Cost is definitely a big factor that differs from organization to organization. It's sometimes worth it to pay a little bit more to make your life easier and that's what we've found with Gusto. Lastly, I think that it's important to have an easy-to-use system for both HR and employees. Payroll is VERY important which makes it vital to have a system that is easy to comprehend.

Gusto has become more well-rounded over the years. Last year, they added performance reviews into the mix. It's definitely not perfect and not very customizable, but it's a free add-on, which can be a huge value to organizations that don't have performance management built out.

Small to mid-sized organizations. I think it could work for a small start-up, but would be better for slightly more mature organizations.