I had the pleasure of talking to Dan Cmejla the other day about his journey to purchase a new enterprise collaboration platform. This was Dan’s first big business software purchase, and it was interesting to hear how he went about it.
At the end of the conversation I’d learned a really valuable nugget that I wanted to share with our readership. Specially, he’d managed to get nearly every single vendor to considerably decrease their originally quoted price, some by 60%!
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Dan is a very conscientious person. This was also a very important software buy for his company given the price tag and how they’d use it to drive their company forward. So, it wasn’t very surprising to me that he had a very diligent and thoughtful process for finding and selecting software.
Dan started with internal buy in from the c-suite. He made the case that this software was essential to the goals he’d had laid out by management, and was given the greenlight to pursue vetting vendors. This meant he wasn’t wasting his time on something that wasn’t going to happen.
He then made a list of all potential vendors, and all of the features that were most relevant to him in a massive spreadsheet. He was able to disqualify a few vendors simply from their websites, and then focus on a shortlist of contenders.
How He Saved All That Money
During demos with vendors, Dan would ask for pricing information. This was basically the list price for the software being sold.
He kept great notes during calls, but would also send his organizer spreadsheet to the sales rep after the call saying “this is what I have you guys down for in terms of functionality – is that right?”
Many times the sales rep would fill out where he was mistaken, which led to better notes.
What’s even more interesting is that the sales reps would revise their pricing after viewing his spreadsheet. Why would they do this? Because Dan left in the names of the other companies he was talking to in this sheet.
He blacked out his notes on features/pricing for competition, but just knowing this was an educated buyer who was getting multiple quotes meant that reps were much more likely to lower than pricing, and in almost all cases by 40-60%!
Around half of the companies revised their pricing directly in the spreadsheet, and half revised it on a follow up call.