//this is the mailchimp popup form
As it turns out, the best job applicants need convincing in order to apply for your jobs. You’ve probably heard this before when thinking about your employer brand and what makes your company unique.
If your career site is pretty much nothing more than a job board filled with vague postings and scattered company information, what type of candidates do you think will be applying for your jobs? It’s a near guarantee that they will be…
The point is, if you’re receiving tons of applications but still having a difficult time when it comes to actually finding the RIGHT candidates, then it’s time to think about ways to increase the percent of applicants that will want to apply for your roles.
If the answer to any of the above is no, then for the sake of your time and hiring efforts not being wasted, take the time to look at your site from the perspective of your ideal hire. Here’s how - picture this perfectly qualified and perfectly suited individual who is content with their current job and merely perusing your career page to “see what’s out there.” If they were to glance at your social media accounts or take a quick read of your blog, would their interest to apply be piqued?
Would they start to feel like your company may be exactly what they didn’t even know they were looking for? These are the questions that need to be asked if you’re truly looking to streamline your hiring efforts and drastically reduce your turnover rates.
What you’ll find is that once you’ve done the necessary optimizations, you’ll be convincing applicants that are of much higher quality than the typical people applying to your roles currently. You’ll want to interview these applicants at higher rates, and hire them more often. In fact, the math is really compelling.
Even small increases in the “conversion rate” of people who see your employer brand and actually apply can have massive increases on the number of people that you hire.
How are you increasing the conversion rates throughout your hiring funnel?
Want to be the smartest in the room when it comes to HR Tech? Subscribe to our weekly newsletter! It's full of expert insights, no fluff.
HR Tech companies can take advantage of capital strategies used by large companies through MA...
Here are tips on how to use your time more efficiently when buying HR software...