Bonusly is an employee recognition and rewards platform that specializes in gift cards. Available in dozens of countries, their international rewards catalog is impressive.
Ratings
Ease of Use
Best For
Key Differentiator
Price
Free Trial
PROS
- Intuitive user interface.
- Available in German, English, French, and Spanish.
- Supports Android and iOS.
- Discounts for nonprofit and education organizations.
- 14-day, full-featured free trial.
CONS
- Analytics and reporting features are relatively underdeveloped.
- The reward catalog lacks in-person experiences and physical goods.
- All our plans are billed annually, and the vendor no longer discloses their pricing.

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Bonusly’s global offering makes it easy for multicultural teams to send gift cards to recognize excellence and reward their peers.
Users choose a reward, select the country from the drop-down menu, and pick gift cards from available partners. Options also include local establishments. Recipients can "cash out" and spend the money on services (housekeeping, for example) or donate their bonus.
In addition to streamlining the process for rewards, Bonusly also lets users recognize employee accomplishments by broadcasting to the entire company or with selected teams. When someone is singled out for doing good work, Bonusly will help users shout it from the rooftops (safely within the confines of the platform, of course).
Bonusly can make building rewards into the manager’s daily routine easier. Impromptu team-wide or individual rewards are easy to give, and users can set up goodies for "delivery" for recurring events like birthdays and work anniversaries. Additionally, each employee is provided with a monthly allowance for peer-to-peer recognition.
Along with all the revelry, Bonusly has also created a swag integration, namely AXOMO. Users choose the swag, connect to the AXOMO store to the Bonusly Reward catalog, and employees can directly redeem their points for company swag in addition to the usual reward choices.

We use Bonusly to recognize and reward our team members for exceptional work. Everyone gets a monthly allowance of points to give to their team members or cross-functional teammates. We give points when a teammate demonstrates our company core values, goes above and beyond, or shows great teamwork. The points can be redeemed for gift cards or other rewards.
We also use Bonusly to celebrate birthdays, work anniversaries, and special quarterly employee recognition awards. It is a fun way to stay connected and show appreciation.

- Bonusly is easy to use and integrates seamlessly with popular communication and collaboration tools like Slack. The platform is user-friendly and convenient for recognizing colleagues in real time.
- Public recognition motivates employees and fosters a positive work culture.
- Employees can choose from a wide range of gift cards or donations, making rewards meaningful.
- The platform provides reporting and analytics to track recognition trends and understand engagement levels within teams. This helps managers adjust their one-on-ones and engagement strategies.
Our organization bought Bonusly to improve employee recognition. We wanted an easy way to appreciate our employees and boost team morale across all geographies. Bonusly also encourages a positive company culture and makes recognition visible to everyone. The platform is easy to use and enjoyable.
I have been using Bonusly for over five years, and it has made a noticeable difference in employee engagement.
- Over time, recognition messages can become generic and feel repetitive.
- As the team grew, costs increased due to subscription fees and reward spending.
- If teams do not engage regularly, the impact of the tool diminishes. Many people use it only at the end of the month when Bonusly points are about to expire.
- Some teams, especially those outside the United States (across LATAM and Canada), found the range of rewards to be limited.
- If recognition is not distributed evenly, it can create bias and reduce the value of genuine appreciation.
Bonusly stands out from its competitors by making employee recognition easy, social, and engaging. Unlike platforms such as Awardco, which limit recognition to managers, Bonusly allows everyone to give recognition.
Recognition messages are public, so the entire organization can see and celebrate wins. Bonusly also offers a wide range of reward options, including gift cards, donations, and custom rewards.
Compared to Kazoo or Kudos, Bonusly promotes peer-to-peer recognition in a more social and real-time format, using a fun points-based system with flexible rewards. Kudos, in particular, tends to have more limited reward options.
When choosing an employee recognition tool, look for one that is easy to use so everyone can participate. Make sure it offers flexible reward options across all geographic locations to keep recognition meaningful.
The tool should support both peer-to-peer and manager-led recognition. Strong reporting features are important to track engagement and make improvements.
Pricing should also be reviewed carefully, including subscription and reward costs, especially as your team scales.
Bonusly updated its admin dashboard to provide clearer cost visibility, improved program insights, and industry comparisons. It now allows organizations to customize recognition points based on department, role, location, or team size to better meet their needs.
They also introduced a simpler design, bright colors, and a new logo to reflect their fun and modern brand.
Bonusly is ideal for distributed teams, as it helps maintain team cohesion and recognition across different locations. It is well-suited for companies with remote or hybrid workforces and for teams that value transparency and social recognition.
Bonusly has been shown to improve retention, engagement, and productivity. It helps teams adopt behaviors that support long-term success through meaningful recognition and performance-focused tools.
Bonusly might not be an ideal fit for very small teams that do not need a formal recognition system or for organizations with strict, top-down cultures where only managers give recognition. It may also be less suitable for companies with very tight budgets, as costs can add up.
Organizations that prefer private or one-on-one recognition rather than public acknowledgments might also find Bonusly less appropriate.
I use Bonusly as an end user to give and receive recognition from my coworkers. I try to provide on-the-spot feedback when someone has helped me with a task or project. Bonusly also recognizes employees on their birthdays and work anniversaries, allowing others to add recognition and points to those posts. Employees can save up their Bonusly points and redeem them for gift cards, donations to charity, or other rewards.
Additionally, I was involved in setting up the integration between our HRIS (Workday) and Bonusly to ensure seamless data synchronization.

- I like recognition platforms in general because they add an element of fun and reward beyond what employees receive from their managers, annual raises, or bonuses.
- Bonusly's interface is very intuitive. When starting a recognition post, it prompts you with "@" to tag a coworker, "$" to add points, and "#" to include a company value/hashtag.
- The Slack integration is particularly useful. Not only is the recognition feed available in Slack, but users receive direct Slack notifications when recognized and can also send recognition without leaving Slack.
I'm not sure when my company started using Bonusly, but I’ve been using it as an employee since joining about six months ago. Bonusly is our company's chosen recognition platform, allowing employees to acknowledge and reward each other for contributions.
It provides an easy way to give real-time recognition, fostering a culture of appreciation across teams. Employees can accumulate points through recognition and redeem them for rewards. Overall, it has helped encourage peer-to-peer engagement and recognition within the company.
- While I like that Bonusly offers GIFs to include in recognition posts, the selection is somewhat limited.
- The setup process was smooth, but Bonusly does not offer a non-production instance, which made testing the Workday integration a bit riskier since we had to connect directly to our production environment.
- Aside from that, it's difficult to find something I dislike, as even the integration instructions were clear, and the support team was responsive and helpful.
It's hard to say, as many recognition platforms function similarly. Bonusly is easy to use, like most competitors, and offers a variety of redemption options for points. One standout feature is its strong Slack integration, which enhances engagement for companies that rely on Slack. Otherwise, it operates similarly to other recognition platforms.
Consider how employees will interact with the platform. If your company relies heavily on Slack or Microsoft Teams, integration with those tools is important. It's also crucial to understand how the platform charges for points—some systems require companies to pay for all allocated points, whether they are used or not. (I don’t have visibility into Bonusly’s billing structure.)
Also, having a variety of redemption options is valuable, including gift cards, company swag, and charitable donations, to ensure broad employee engagement.
I can’t speak to long-term changes, as I’ve only used Bonusly for about six months. However, the fact that they offer a pre-built Workday integration template suggests they are keeping up with evolving HR technologies and ensuring compatibility with widely used systems.
Bonusly is a good fit for any organization looking to foster a culture of recognition. Because it is designed for peer-to-peer engagement, it benefits companies of all sizes by encouraging employees to acknowledge each other’s contributions.
A very small company may not see as much value in Bonusly since recognition is often more informal in smaller teams. The platform is more engaging when there are enough employees to distribute and receive points frequently. Otherwise, it seems like a solution that could benefit a wide range of organizations.
We use Bonusly daily and for special occasions. Each staff member receives a set number of points per month to recognize their peers. Our managers receive additional points to reward employees who go above and beyond to support the team or company. Additionally, we provide points from the company for birthdays and work anniversaries as an extra way to show appreciation and celebrate milestones.

- Bonusly is very user-friendly.
- It easily integrates into our team’s dynamic.
- The platform allows us to customize the system to fit our needs and preferences.
- Employees can redeem their points for rewards of their choice.
We purchased Bonusly to improve our peer-to-peer recognition program. As we continued using Bonusly, we also found it highly effective for quick manager appreciation. Initially, we did not have any recognition system, and staff feedback indicated they felt underappreciated.
We evaluated several platforms to address this issue but found Bonusly to be the most user-friendly and customizable, making it feel like our own platform rather than just another application. The setup and integration of Bonusly into our teams were seamless.
- Bonusly had some initial implementation challenges.
- It does not provide sufficient resources to help teams maximize its use.
- It does not support single sign-on (SSO) with our other applications.
I have not used other recognition tools so I can’t comment on it.
- Consider how well the tool integrates into your company culture.
- Evaluate how easy it is to onboard and set up employees in the system.
- Clearly define your goals for using the platform to ensure it aligns with your needs.
Bonusly has introduced custom awards, allowing employees to redeem points for company swag.
Bonusly is a great fit for small to mid-sized companies with employees who have access to computers or mobile devices.
Bonusly may be challenging to implement in large companies.
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Bonusly

Bonusly
- Those looking for a wide variety of reward types, including in-person experiences or physical goods, should look elsewhere.
- A team with slumping morale, high attrition, bad reviews, or other widespread company culture problems should not use Bonusly. No single tool can "fix" a team with deep systemic issues.
The software has over 3,100 companies from 100+ countries. Some of them are ZipRecruiter, TOAST, SurveyMonkey, and Chobani.
- Peer-to-peer recognition: Employees can easily acknowledge each others’ contributions.
- Automated milestones: Automation of gifts for important dates (birthdays, work anniversaries).
- Incentive programs: Foster a positive culture with incentives.
- Rewards options: Employees can choose from gift cards, charitable donations, cash, or company swag.
- Integrations: Built-in integrations with numerous collaboration tools.
- Social media style interface: Add gifs, images, links, and emojis to recognition.
- Accessibility: Open API, web-based, and iOS/Android friendly.
- Recognition Analytics: Identify trends, monitor changes, and monitor the employee recognition program’s efficiency.
- Chat & Collaboration Software: MS Teams, Google Chat, and Slack integrations.
- Human Resource Information System (HRIS): BambooHR, Workday, Namely, Zenefits, Paycom, ADP, Gusto, and more.
- Custom Tools: Open API & Widget.
Bonusly offers three annual plans: Appreciate, Connect, and Achieve. Pricing for these plans is not publicly disclosed. A free trial is available for the Appreciate plan.
Small and large teams (50 to 5,000), and those who want to shape company culture with employee recognition. Also an excellent choice for peer-to-peer recognition in remote and hybrid work modes.
Bonusly is cloud-based, so companies can sign up and use it almost immediately. However, as the employee recognition program gets more complex, it can help with a launch strategy, manager resources, and training, resulting in streamlining the implementation process.
- Help Center.
- System status site.
- Typical response under 24 hours.
- Contact support is done through an online form.
- Customer support teams are based in Seattle, Boulder (HQ), and New York.
Headquartered in Colorado with teams in Seattle and NYC, Bonusly has been around since 2012, which, along with their client list and track record, makes them one of the first names in the employee rewards and recognition software space.
Current CEO Raphael Crawford-Marks founded the company in. Speaking to Crunchbase, Crawford-Marks said that his previous work experience at several startups made him realize that employee experience would become integral to business success. The software was likely the way to measure and improve the said experience.
Interestingly, Crawford-Marks was also a Peace Corps volunteer in Honduras and an instructor for Year Up. He dropped out of High School to work as a software engineer in the mid-nineties. He eventually returned to school, getting a BA in Cognitive Science at Hampshire College.
Bonusly was named one of the most successful companies in America by Inc. Magazine and one of the top 50 places to work in the US by Outside Magazine in 2019.
Company HQ
Boulder, Colorado
Number of Employees
11-50
Year Founded
2012
Amount Raised
12.5M
FAQ
Does Bonusly have a free trial?
Yes, it gives access to all the features and their customer success team and doesn’t require users to provide any payment information to start.
Who uses Bonusly?
While most Bonusly customers are midsize and large corporates, such as Hulu, ZipRecruiter, and SurveyMonkey, their pricing plans make them very accessible to small teams.
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