Willo Review, Pricing, Alternatives - 2026

Written by
Chris Hatler
HR tech researcher, writer and editor
October 21, 2026
Contributing Experts
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Willo

4.8 (91)
Willo
Willo

Willo Versus the Competition

Willo is still one of the easier one-way interview platforms to set up, but it has grown well beyond basic video screening. It now builds a scoring framework for each role from your existing hiring documents, then grades every candidate against it with evidence attached. That puts it closer to AI-assisted screening tools than the lightweight video tool we first reviewed.

If you're ready to get a Willo demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!

Ratings

4.8

Ease of Use

Best For

Key Differentiator

Price

Starts at $59 per live role/mo

Free Trial

Yes

PROS

  • Asynchronous screening that saves your recruiting team time while letting them see candidates beyond a resume
  • Blueprint scoring ties every candidate score back to criteria you defined, with timestamped evidence from their answers
  • Flexible question formats: video, audio, text, multiple choice, file upload and identity checks
  • Strong candidate experience: 18+ languages, practice questions, device switching by QR code and 24/7 candidate support
  • Broad ATS coverage on Enterprise, including Workday, SAP SuccessFactors, Oracle, iCIMS and Greenhouse
  • Pay-as-you-go Lite plan means occasional hirers don't need an annual contract

CONS

  • No free tier anymore, and the entry price is now per role rather than per user
  • Lite caps you at 5 live roles and 5 users, and native ATS integrations, SSO and AI insights require Enterprise
  • No real-time 1:1 video interviews; live conversations are scheduled through your own calendar tools
  • No native mobile app, though the candidate experience works in any mobile browser
  • AI scoring is only as good as the documents you feed it, so teams still need to review and adjust each Blueprint

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Willo Review

Willo's screening platform is now built around one idea: define what good looks like for a role before candidates apply, then score everyone against that definition. Setup is still quick, but there's more to configure than in earlier versions, and the payoff grows with the number of candidates you screen.

Building the Blueprint

The first step for a new role is Willo's Blueprint feature. Your team uploads whatever material you already have for the role: a job description, a scorecard rubric, an email from the hiring manager, even an audio recording of a team member describing the job. Willo analyzes those files and drafts a Blueprint split into three parts: must-haves, differentiators and context.

You can edit the Blueprint before locking it in, and change it later. This matters, because every candidate's score downstream is based on it. Few teams write down structured role criteria today, so the real value here is forcing that conversation with hiring managers up front. Garbage in, garbage out still applies: a vague job description will produce a vague Blueprint.

Setting up the assessment

Next, you add an intro video and written instructions for candidates. Willo then suggests questions based on the Blueprint, which you can edit, replace or reword to fit your brand. You can also start from Willo's assessment library, which the vendor says covers 1,500+ roles and seniority levels.

Question formats include video, audio, text, multiple choice and file uploads, plus identity checks. For each question, admins set the number of retakes allowed, thinking time and maximum answer length. Email and SMS templates for every candidate touchpoint are fully editable, and you can share access with hiring managers before publishing.

Once published, there are several ways to invite candidates:

  • Through your ATS, so moving a candidate to a set stage triggers an automatic email and SMS invite
  • Directly from the Willo platform
  • A shareable link you can post on LinkedIn, WhatsApp or Slack
  • A printable QR code for career fairs, shop windows or office notice boards

The QR and link options are useful for frontline and retail hiring, where candidates often aren't coming through an ATS at all.

The candidate experience

From the candidate's side, the assessment is branded with the employer's colors, logo and intro video, alongside information about the role and process. Candidates can choose from 18+ languages, and Willo defaults to the language of their browser.

Before starting, candidates land on a tips page with a practice question they can answer as many times as they like. Nothing on that question is saved. A support widget connects to 200+ help articles and an AI agent, with 24/7 human support behind it.

During the assessment, candidates see one question at a time with a visible time limit and an audible countdown before recording. If their laptop fails, they can scan a QR code and finish on their phone. Willo says the platform works in any browser, on low bandwidth, and is built to WCAG 2.1 accessibility standards.

At the end, candidates review all their answers before submitting, then share their availability for next steps. That availability syncs with Google, Microsoft, Apple and Yahoo calendars, which cuts some back-and-forth scheduling. Candidates get a confirmation page and email.

Reviewing candidates

Back on the employer side, candidates appear in a list with a green, amber or red rating based on how well they match the Blueprint. Most teams will start with the greens.

Clicking into a candidate shows their score against each Blueprint criterion. Each score links to timestamped evidence from their answers, so reviewers can jump straight to the moment a candidate discussed a given skill instead of watching every video end to end. From there, reviewers can watch videos, leave comments for colleagues, complete a scorecard, and accept, reject or progress the candidate in the ATS. Every action is logged in an audit trail.

We like that Willo keeps the final decision with people rather than auto-rejecting candidates. That said, the RAG ratings will heavily shape who gets watched first. Teams should spot-check amber and red candidates periodically to make sure the Blueprint isn't filtering out people it shouldn't.

One metric still worth tracking with this tool, or any one-way interview product, is candidate completion rate. It depends on the role and where in the funnel you send the invite. Late-stage invites should approach 100% completion. Expect 20-30% if you invite every applicant as a first step, especially for lower-skilled roles.

What users think of Willo

Reviewer's Rating
8/10

We used Willo for specific remote hiring campaigns. We primarily used it for on-demand video interviewing. It also supports audio interviews and allows candidates to upload a file or write text in response, which we used for more technical interviews. Additionally, it offers a multiple-choice interview format, which we found useful. The tool has strong integrations with major ATS platforms, and we utilized this workflow as well.

What do you like about Willo?
  • Willo is easy to use.
  • We were able to get up to speed quickly and start interviewing within hours.
  • The integrations with major ATS platforms were very convenient.
Why did your organization buy Willo, and how long have you used it for?

We needed to hire a lot of remote staff quickly, but we found that the video interview options available were too heavyweight, and the time to implement them was too slow. We wanted a light and agile tool that we could start using quickly. Willo offered this by being a powerful yet streamlined video interview system, and we were able to get it up and running within hours. It included free onboarding, an on-demand help video, and we were operational in no time. We used the tool for a couple of large recruitment campaigns over six months.

What do you dislike about Willo?
  • The same thing I liked about Willo: it was very agile but lacked basic automated interview scheduling functionality.
  • It didn't have an interview question library, which would have sped things up.
  • It also lacked a job description library, which would have been helpful.
  • It could benefit from AI integration, which would improve the tool significantly.
How is Willo different than their competitors?

Willo is agile, lightweight (in a good way), uncluttered, and fast to market.

What Instructions should people think about when buying this type of tool?

Look for good servers and a stable interview platform, as this will reflect on your company. AI integration can be very helpful for writing job descriptions and designing interview questions, which will speed up the process.

How has Willo changed or evolved over time to meet users needs?

Willo has increased the number of integrations, reaching 5,000 at the last count.

What specific type of user or organization is Willo very good for?

Willo is great for small, agile startups.

What specific type of user or organization would Willo not be a good fit for?

A larger organization with lots of hiring will not benefit from Willo as they'd be better off with a more heavyweight tool with more inbuilt ATS functionality

Reviewer's Rating
10/10

We utilize Willo for mass recruitment vacancies and for positions where we seek a first-personality vibe, effectively reducing the time our recruiters spend on CV review processes.

What do you like about Willo?
  1. User Experience
  2. Customizable questions and formats
  3. Capability to share candidate profiles with our Hiring Managers
  4. Integration with system-built question examples
Why did your organization buy Willo, and how long have you used it for?

We purchased Willo to enhance our recruitment process and improve the overall candidate experience. We have been using it for 2 years.

What do you dislike about Willo?

There is currently no option to integrate Willo with our existing ATS.

How is Willo different than their competitors?

Outstanding customer support, a user-friendly platform, numerous customizable features, and GDPR compliant.

What Instructions should people think about when buying this type of tool?
  1. GDPR compliance
  2. System administration
  3. User experience;
  4. Candidate experience;
  5. Range of services provided
  6. Impact on recruiters' job
How has Willo changed or evolved over time to meet users needs?

Reduce the time spent by recruiters on mass recruitment projects and quickly form initial impressions about the candidates.

What specific type of user or organization is Willo very good for?

It is beneficial for companies dealing with a large volume of CVs and recruitment projects, particularly those requiring an immediate understanding of candidates' creativity and their ability to articulate their vision.

What specific type of user or organization would Willo not be a good fit for?

For IT companies, where technical assessments play a crucial role in understanding a candidate's adaptability for specific IT vacancies.

Reviewer's Rating
10/10

Willo for us has predominantly been used across our early careers hiring, in particular graduate recruitment. It enables us to screen higher volume candidates much quicker than on 121 phone screens, and with a lean team and hiring for grads starting when we're in peak, it has been a huge time saver whilst ensuring consistency in the process.

What do you like about Willo?
  1. Easy to use.
  2. Personalised so well received by candidates.
  3. Great support from the Willo team when needed.
Why did your organization buy Willo, and how long have you used it for?

We've used Willo now for about 3.5 years, it was brought in just before I joined the company but not fully utilised. When I joined we did a review of our tools and I found Willo to be a fantastic tool for us, mainly used for our early careers recruitment where we receive a high volume of applications and with a lean team, enabled us to screen so much faster, whilst offering candidates flexibility on when in the day/night they completed it.

What do you dislike about Willo?

No real cons at this time.

How is Willo different than their competitors?

I've not had reason to look beyond Willo based on cost and the benefits of the product itself.

What Instructions should people think about when buying this type of tool?

Think about how you are going to use it and the impact on candidates. And also if it integrates or not with your other tools (like your ATS). There are so many great products out there, but it's about finding those that meet your needs, not just what some people hype. All our challenges are different so find the tool that compliments what you're trying to achieve.

How has Willo changed or evolved over time to meet users needs?
What specific type of user or organization is Willo very good for?

We're in retail and use it for our early career recruitment, albeit we could certainly explore use in other high-volume roles. I think it's hard to say who would suit, as everyone's needs are different.

What specific type of user or organization would Willo not be a good fit for?

When bringing in products to your TA workflow, research what you need and find those products that suit you well. Not every product will be right for everyone.

Willo Alternatives:

VidCruiter

If you're running 100+ hires a year and want consistency and security baked into your interviews, VidCruiter has few rivals. The platform offers robust live and prerecorded video interviewing features, AI-built interview questions and scoring, fraud and deepfake detection, highly rated customer service, and enterprise-grade security. That makes it a solid option for medium- to high-volume recruitment, both nationally and internationally.
Popularity Score
4.1 / 5
User Score
4.5 / 5
Product Score
4.2 / 5
Visit Website

VidCruiter

If you're running 100+ hires a year and want consistency and security baked into your interviews, VidCruiter has few rivals. The platform offers robust live and prerecorded video interviewing features, AI-built interview questions and scoring, fraud and deepfake detection, highly rated customer service, and enterprise-grade security. That makes it a solid option for medium- to high-volume recruitment, both nationally and internationally.
Popularity Score
4.1 / 5
User Score
4.5 / 5
Product Score
4.2 / 5
Learn More

Jobma

Jobma is multilingual and mobile-friendly, supports both pre-recorded and live video interviews, and even offers coding assessment capabilities. We also love that the vendor continues to push boundaries in talent screening, recently added AI-driven live interviews, candidate voice analysis, and automated resume scoring at no extra cost.
Popularity Score
4.1 / 5
User Score
4.5 / 5
Product Score
4 / 5
Visit Website

Jobma

Jobma is multilingual and mobile-friendly, supports both pre-recorded and live video interviews, and even offers coding assessment capabilities. We also love that the vendor continues to push boundaries in talent screening, recently added AI-driven live interviews, candidate voice analysis, and automated resume scoring at no extra cost.
Popularity Score
4.1 / 5
User Score
4.5 / 5
Product Score
4 / 5
Learn More

Hireflix

Hireflix is a leader in the one-way video interviewing space, sporting a minimalist and modern interface that's super easy to navigate. SMBs love the simplicity and the scalability, plus the 1-month free trial the software provides.
Popularity Score
4.1 / 5
User Score
4.9 / 5
Product Score
4.7 / 5
Visit Website

Hireflix

Hireflix is a leader in the one-way video interviewing space, sporting a minimalist and modern interface that's super easy to navigate. SMBs love the simplicity and the scalability, plus the 1-month free trial the software provides.
Popularity Score
4.1 / 5
User Score
4.9 / 5
Product Score
4.7 / 5
Learn More

Spark Hire

Spark Hire is a strong video interview solution for staffing and midsize businesses to video interview candidates for their remote and international positions, thanks to its intuitive UI, excellent technical support, and unlimited video interviews offered to all of its plans.
Popularity Score
4.4 / 5
User Score
4.8 / 5
Product Score
4.8 / 5
Visit Website

Spark Hire

Spark Hire is a strong video interview solution for staffing and midsize businesses to video interview candidates for their remote and international positions, thanks to its intuitive UI, excellent technical support, and unlimited video interviews offered to all of its plans.
Popularity Score
4.4 / 5
User Score
4.8 / 5
Product Score
4.8 / 5
Learn More

Criteria

Criteria’s video interview platform is uniquely grounded in I/O psychology, structured evaluation, and ethical AI. It’s one of the few tools that combines pre-employment assessments with AI-scored interviews, built on research-backed competencies.
Popularity Score
4.7 / 5
User Score
4.5 / 5
Product Score
4.5 / 5
Visit Website

Criteria

Criteria’s video interview platform is uniquely grounded in I/O psychology, structured evaluation, and ethical AI. It’s one of the few tools that combines pre-employment assessments with AI-scored interviews, built on research-backed competencies.
Popularity Score
4.7 / 5
User Score
4.5 / 5
Product Score
4.5 / 5
Learn More

Who shouldn't buy Willo

Willo makes the most sense for teams hiring at volume. The value of asynchronous screening comes from saving time: if you replace 10 phone screens with 30 minutes of reviewing answers, you've saved hours. Multiply that across hundreds or thousands of hires a year and the savings are large. If you only hire a handful of people a year, the ROI is much harder to find.

The Lite plan softens this for occasional hirers, since you pay only for months with live roles. But Lite leaves out native ATS integrations, SSO and Willo's AI insights, which are much of what now sets the product apart. Small teams paying for Lite are mostly buying a solid one-way interview tool.

Willo also isn't the right fit if you need live 1:1 video interviews inside the same platform, or deep technical skills testing such as coding assessments. Its question formats suit communication, motivation and situational questions better than hands-on technical work.

Willo Customers

Danone, NHS Scotland, 7 Eleven, Samsung, University of Pennsylvania

Willo: Free plan, great for SMBs
visit Willo

Willo Key Features

  • Blueprint: Upload job descriptions, rubrics, hiring manager notes or audio, and Willo drafts role criteria (must-haves, differentiators, context) that every candidate is scored against.
  • Evidence-based scoring: Each candidate score links to timestamped moments in their answers, with a green/amber/red summary in the candidate list.
  • Willo Intelligence: AI tools for transcription, answer summaries, suggested follow-up questions and candidate insights. Most of this is listed under Enterprise.
  • Question builder and library: AI-suggested questions from your Blueprint, plus a library of ready-made assessments. Formats include video, audio, text, multiple choice and file upload.
  • Interview settings: Control retakes, thinking time, answer length and deadlines per question.
  • Identity and right-to-work checks: ID, right-to-work and background checks run inside the assessment, using credits on Enterprise or as a paid add-on on Lite.
  • Anti-cheat and employer verification: Willo Verified checks candidate identity, and Willo Proof is designed to show candidates that the employer is legitimate.
  • Device transfer: Candidates can scan a QR code to move an in-progress assessment from laptop to phone.
  • Multiple invite channels: ATS-triggered invites, email and SMS, shareable links and printable QR codes.
  • Templates: Reusable templates for candidate emails, SMS and interview setups.
  • Scheduling handoff: Candidates share availability at the end of the assessment, synced with Google, Microsoft, Apple and Yahoo calendars.
  • Collaborative review: Comments, scorecards and accept/reject/progress actions, with an audit trail.
  • Bulk invite: Upload candidates in bulk, invite individually, or add via the ATS.

Willo Key Integrations

  • Lite customers only get Zapier and Integrately.
  • Enterprise customers get 50+ native integrations, including enterprise systems that were missing in earlier versions: Workday, SAP SuccessFactors, Oracle, iCIMS, UKG and Avature. Mid-market ATS options include Greenhouse, Lever, Ashby, SmartRecruiters, Teamtailor, Workable, BambooHR, Pinpoint, Recruitee, JazzHR, Personio and Bullhorn.
  • Open API is also available.

Willo Pricing

Willo has dropped its free tier and per-user plans. It now sells two plans.

  • Willo Lite: $59 per live role/month. Up to 5 live roles, 150 assessed candidates per role, up to 5 users, Zapier and Integrately; ID and right-to-work checks as add-ons
  • Willo Enterprise: From $3,799/yr (1-year), $3,419/yr (2-year), $3,229/yr (3-year). Annual contract, payable monthly or quarterly. Custom roles and users, Willo Intelligence, 50+ native ATS integrations, SSO, 12+ months data retention, ID check credits, dedicated customer success

Non-profits can apply for a 50% discount.

Willo is Best For

Willo is best for organizations screening large or repeatable volumes of candidates, especially across multiple teams, sites or hiring managers. Graduate programs, retail, hospitality, healthcare and other frontline hiring are natural fits, as the customer list reflects.

The Blueprint approach is most valuable where consistency matters: many reviewers assessing similar roles, or regulated environments that need an audit trail for screening decisions. Smaller companies that hire a few roles a year can still use Lite, but will get less of the value that sets Willo apart.

How has Willo Changed Over Time?

Willo is moving upmarket toward larger, high-volume employers. That brings more depth, but the low-cost entry point that defined the product early on is less generous than it was.

  • AI-assisted evaluation: Blueprint and Willo Intelligence add role criteria, scoring, transcription and summaries, while leaving the hiring decision with reviewers.
  • More question types: Audio, text, multiple choice, file upload and identity checks now sit alongside video.
  • Enterprise integrations: Native integrations grew from a handful of ATS's to 50+, including Workday, SAP SuccessFactors and Oracle.
  • Trust and compliance: ISO 27001 certification, SSO and MFA, plus identity, right-to-work and background checks.
  • New pricing model: The free tier and per-user tiers were replaced by pay-per-role Lite and annual Enterprise contracts.

Willo Implementation

Smaller teams on Lite can sign up and send their first interview links the same day. Enterprise rollouts take longer. Expect time for building Blueprints for each role family, connecting your ATS, setting up SSO, customizing communication templates and training hiring managers on reviewing candidates.

Enterprise plans include an onboarding call and department-level onboarding. Budget time for hiring managers to review and sign off on each Blueprint before going live, since the quality of the scoring depends on it.

Willo Customer Success

Willo offers 24/7 support for both candidates and customers, combining a help center of 200+ articles, an AI support agent and human support staff. Enterprise customers also get priority support, quarterly business reviews and a dedicated customer success manager.

About Willo

Willo was started by Euan Cameron, who had been on both sides of the interview process and found it stressful. He was also constantly hiring as part of his roles at various startups.

He wanted to find junior people with high potential but found it hard to judge potential from a resume alone. He also saw that many candidates lacked transport to an interview or a suit to wear, which made in-person interviews somewhat discriminatory.

Euan started asking candidates to record a few answers on video to supplement their resumes, and saw how much more he learned. He also noticed that existing platforms were too expensive for smaller companies. So, he started Willo.

Company HQ

Glasgow, Scotland

Number of Employees

11-50 employees

Year Founded

2018

Amount Raised

$4 million

FAQ

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Willo Alternatives

VidCruiter

Best for structured, AI-powered video interviews and ATS integration

Popularity score
4.5 / 5
user score
4.5 / 5
Product score
4.2 / 5
Jobma

Best for multi-format, AI-powered video interviews at scale

Popularity score
/ 5
user score
4.5 / 5
Product score
4 / 5
Hireflix

Best one-way video interview software for affordability and ease of use

Popularity score
4.9 / 5
user score
4.9 / 5
Product score
4.7 / 5
Spark Hire

One-way video interview software for SMBs & staffing agencies

Popularity score
4.6 / 5
user score
4.8 / 5
Product score
4.8 / 5
Criteria

Structured, AI-powered video interviews with science-backed scoring

Popularity score
/ 5
user score
4.5 / 5
Product score
4.5 / 5

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