Athar is a digital and content marketer with over a decade of experience working with large to medium-sized organizations in South Asia and the Middle East. He holds an MBA from the Institute of Business Management, specializing in marketing, advertising, and consumer behavior. In addition, he holds digital marketing certifications from Northwestern University, Google, and Hubspot.

While he has a rich background in marketing, Athar’s expertise isn't limited to this realm. For over two years, he has consistently produced long-form content for B2B SaaS organizations, particularly in the areas of HR, software, and blockchain.

Athar's hands-on HR experience, albeit non-traditional, is particularly noteworthy. For over six years, he took on significant leadership roles at Rotaract Clubs in Karachi and Dubai. Here, he designed and executed recruitment strategies, giving him a profound understanding of the challenges and intricacies of HR in the non-profit sector. His projects ranged from employer branding, setting up online recruitment portals, interviewing candidates, and member onboarding.

On a personal note, Athar currently resides in Montreal. When he isn't dissecting the latest trends in HR or creating compelling digital marketing campaigns, he’s working towards raising awareness around animal rights issues.

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