Whether they're in Marketing, Engineering, or Sales, have them be a part of promoting your employer brand.
Don't assume everyone knows what a positive employer brand is. Explain the framework, why it matters, and how they can promote the organization's brand from start to finish.
Inevitably, you’ll want to do more of what works and less of what doesn’t. Ensure that every effort you make is trackable and measurable regarding return on investment (ROI).
• How many impressions and clicks does your content get? • Where are people engaging with it? • What demographics are your best audience? • Which type of content is performing best?
Include feedback gained from user-generated content sites like GlassDoor and LinkedIn.
Whether it's big or small, share it. Leadership needs to know that what you're doing is working. The following efforts may seem small, but they can paint a picture that will help you out.