Qualtrics Expert Review, Pricing, Alternatives - 2022

Huda Idris
Technical writer, HR software advisor, and marketing strategist
May 16, 2022
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Qualtrics Versus the competition

Qualtrics is all-encompassing experience suite; companies can use it to measure and improve customers, employees, product, and brand experience.


Qualtrics Review

Owned by SAP, Qualtrics is a holistic CX platform that aims to enhance customer experience through data-driven actions. Its multi-channel support facilitates smooth customer engagement and allows you to perform closed-loop follow-ups. 

With its robust survey tool, Qualtrics XM allows you to effortlessly collect customer feedback. Once feedback is gathered, it is automatically analyzed by Qualtrics' intelligent features, namely Text IQ, Stats IQ, and Predict IQ to uncover customer sentiment and make accurate predictions about customer behavior. Tailored insights and suggested actions are automatically generated, allowing your team to focus on deploying strategies that improve customer satisfaction and foster long-term loyalty.

Besides its customer experience management solution, the company also offers products that help businesses manage employee, product, and brand experience.

Who shouldn't buy Qualtrics

Qualtrics Customers

HP, Adidas, Under Armour, IBM, Samsung, Spotify, Hulu, Toyota, Philips, 3M, Sephora, CocaCola.

Qualtrics Stats

  • Qualtrics Customer XM has a 633% ROI
  • Trusted by over 12,000 of the world's leading brands and 99 of the top 100 business schools

Qualtrics Key Features

  • Multi-channel customer feedback collection
  • Customizable surveys
  • Predictive analytics
  • Sentiment analysis
  • Text analysis
  • Customer segmentation
  • Knowledge management
  • Negative feedback management
  • Analytics
  • Reporting
  • Mobile access

Qualtrics Key Integrations

Qualtrics integrates with several 3rd party tools including Salesforce, Tableau, Marketo, Slack, Adobe Analytics, Zendesk, Freshdesk, Hubspot, ServiceNow, Microsoft Dynamics, Zapier, Facebook Messenger, Jira, Microsoft Teams, Brandwatch, ReviewTrackers, and WhatsApp. Additional integrations are also possible through Zapier and APIs.

Qualtrics Pricing

You can contact the Qualtrics sales team for a price quote, request a demo as well as a free trial.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Qualtrics Implementation

Qualtrics Customer Success

Qualtrics has a help center with articles and technical documentation for customers to self-serve. Customers can also submit a support request if further help is needed.

About Qualtrics

Qualtrics Alternatives

Zendesk is a well-known provider in this space. They combine customer support and experience management in one platform that's robust, scalable, and user-friendly.
PickFu is easy to use; you can start creating and deploying polls right away from their website, no account or membership necessary.
Aside from covering all the features you would expect from a CEM solution, Medallia can also integrate with enterprise resource planning (ERP) systems to link financial data with customer experiences and suggest improvements accordingly.
Clarabridge is a feature-rich CEM solution. Through social media analytics, customizable surveys, intent prediction capabilities and more, you can make informed decisions driven by the voice of the customer.
Being a part of a comprehensive digital marketing suite that is the Adobe Marketing Cloud, AEM provides features for content creation, digital asset management, and form building.
SAS Customer Intelligence 360 is a part of a full marketing suite, leveraging data intelligence to let digital marketers make actionable decisions.
Zoho Corp is one of the leading providers of customer support, relationship and experience management tech. You can rely on their CRM Plus solution to deliver exceptional experiences to your customers and convert them into brand advocates.
Satmetrix allows you to bring your customers to the center of your decision-making and equips you with all the data you need to drive business performance.
Genesys offers customer experience and contact center solutions to mid-sized and large businesses. Its omnichannel support combined with its AI-powered analytics facilitate customer engagement, feedback collection, and insights extraction.
Leveraging AI, Acoustic Experience Analytics (formally IBM Tealeaf) helps businesses analyze and get to the root cause of customer behavior to improve customer retention and conversion rates.
Listed in our research about the Top CEM Solutions
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