Insightly Expert Reviews, Pricing, Alternatives - SSR 2022

Noah Edis
HR Tech and Saas researcher
November 12, 2022

Contributing Experts

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Insightly Versus the Competition

Insightly offers one of the best platforms for managing customer relationships, with an easy-to-use interface and flexible features accessible on mobile (Android and iOS) and desktop.

If you're ready to get a Insightly demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!


Insightly Review

Insightly is a reliable account management system that is ideal for smaller businesses. It has a complete feature set, minor integrations, and a solid free version. Its range of functionalities, like its built-in project management and report generation, are effective for businesses of every size.

What makes Insightly stand out is its user-friendly social media style CRM, a feature which allows for the simple management of customer accounts. It's easy to track conversations and see who your most valuable customers are. 

All aspects of your business are displayed on one page with Insightly CRM, since it combines multiple tools into one dashboard. That kind of convenience seems worth the subscription fee. Insightly CRM is a great choice for streamlining and organizing your client and employee networks. It may take a little while to become accustomed to the system, but after a while, you will find it updating contacts and linking projects all by itself.

Who shouldn't buy Insightly

Insightly's pricing can be mildly problematic, as their mid-market target can price out SMBs. In addition, reviewers have several minor issues with its UI but nothing that other CRMs don't have.

Insightly Customers

Insightly has more than 1.5 million customers in over 25,000 companies worldwide. These customers include Better Earth Solar, Momentum, Vitajoy, Waite Company, UK Local TV, and Trust Consulting.

Insightly: Powerful social media style CRM

Insightly Stats

  • Over 1.5 million users in 25,000 companies globally
  • 40% reduction in costs (PCG Digital)
  • 20% costs saved (Hurst Review)

Insightly Key Features

  • Lead routing: With Insightly, you can keep track of all relevant lead information, including email, phone calls, meetings, and tasks. Ensure sales reps follow up on leads while they're still hot by automatically routing them to the appropriate person in real-time.
  • Workflow automation: Insightly workflow automation can create complex, multi-step business processes, from sending email alerts, updating records, and even generating tasks for others.

Insightly has solid basic and advanced features too, which include:

  • Relationship linking tools
  • Data capture and modeling
  • Digital business cards
  • SOC2 compliance
  • GDPR compliance

Insightly Key Integrations

Insightly offers a wide selection of integrations for its system, which includes ActiveCampaign, Amazon S3, AWeber, Ceros, Cisco, FedEx, Adobe, and Facebook, to name a few. Users can also integrate with more apps with Zapier and Insightly's API.

Insightly Pricing

Insightly offers a free version for up to two users and three paid plans:

  • The Plus plan is priced at $29 per user/month and includes mobile support, project management features, and tools for team collaboration.
  • The Professional plan is priced at $49 per user/month. This offers more advanced features for lead management, customizable sales processes, intelligence, and standard support.
  • The Enterprise plan is priced at $99 per user/month and offers all Professional features, plus contact and organization management and complete workflow automation.
Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Insightly is Best For

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Insightly Implementation

Insightly's implementation process is straightforward, with practical guides to help you set up your account. Interested users can get a free trial to test the software.

Insightly Customer Success

All plans have access to Insightly's email support, community forums, and help center. On the other hand, customized support and service plans (via phone call), professional services, and developer API support are only available for Professional and Enterprise plans at an additional cost.

About Insightly

As a next step you can visit the Insightly website or read our research on the Top Account Management Software.

As a next step you can visit the Insightly website or read our research on the Top Account Management Software.

Insightly Alternatives

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Apptivo has an extensive feature set with 360-degree insights, customization options, and integrations with popular tools, making them an excellent option for companies looking for a CRM that grows with their business.
HubSpot Sales Hub provides an all-in-one solution for companies looking for a reliable CRM to handle their sales processes, marketing automation, content, and web development.
Freshsales is an all-in-one account management suite that includes sales and customer support features, including a useful free version, with a solid CS through live chat, email, and phone support.
Oracle NetSuite CRM provides a high-quality CRM solution, from tracking sales leads and service requests to managing your marketing campaigns, making it easy for businesses of any size, industry, or region to manage their accounts.
With a comprehensive mix of features for CRM systems at a reasonably competitive price, Zoho CRM can be a solid pick for multiple organization sizes. It features sales funnels, pipeline overview, workflow automations, and more.
Capsule aims to improve productivity and collaboration. They offer specialized features like marketing automation, social media integration, and email marketing, all of which are designed to maximize customer retention.
Pipedrive offers an intuitive interface together with a solid offering of mobile apps and other specialized features like chatbots and efficient reporting.
Zendesk Sell is a powerful AMS that helps companies effectively manage their sales pipelines, sales opportunities, and account data through live updates and in-platform communication tools like calls and texts.
Bitrix24 offers all-in-one functionality in an easy-to-use package, with CRM and lead management features combined with sophisticated analytics perfect for SMBs.

Salesforce Sales Cloud is the software to beat, leading the way with innovations, including artificial intelligence support and boosting interoperability with other Salesforce apps.


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