Glassdoor's Employer Branding Solution (Review) - 2022

Huda Idris
Technical writer, HR software advisor, and marketing strategist
May 16, 2022
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Glassdoor Versus the competition

True to its name, Glassdoor is a platform that fosters transparency. Employees can leave anonymous reviews for their workplaces, disclose the salary, and discuss the interview process. Companies can also list jobs.

Pros
Cons

Glassdoor Review

Glassdoor has tens of millions of active job seekers on their site which you can market to via pay per click advertising.  This is one of the best places to get more applicant flow.  It's also a place where you can greatly enhance your employer brand for free by encouraging employees to write reviews.

We all know the bad about Glassdoor - you can't fully control it and it's full of ex-employees with an axe to grind.  Beyond that, their pricing has risen a lot in the past few years, although perhaps that trend is over due to increased competition and the fact they the business has now exited to Japanese company RecruitHoldings, the owner of Indeed.

Who shouldn't buy Glassdoor

Glassdoor Customers

Amazon, Dell, Icertis, Sprout Social, Capgemini, Ring Central.

Glassdoor Stats

  • Over 50M monthly job seekers
  • 3 out of 4 users are more likely to apply to an open job if the employer is active on Glassdoor

Glassdoor Key Features

  • Company profiles
  • Enhanced company profiles
  • Company reviews
  • Displaying paid job posts from Indeed
  • Analytics
  • Salary calculator
  • Mobile app

Glassdoor Pricing

Glassdoor has 3 plans, Free, Standard, and Select. Customers can sign up for the Free plan at any time. The pricing of the Standard and Select plans isn't listed on Glassdoor's website and is only accessed by contacting the sales team.

Glassdoor Key Integrations

Glassdoor integrates with several applicant tracking systems (ATS) with whom they have a partnership. Contact Glassdoor's team to find out if your ATS is compatible.

Glassdoor Implementation

If you want to post a job on Glassdoor, you have to do it through Indeed.com, Glassdoor's sister company. Jobs you pay to post on Indeed will also appear on Glassdoor. If you want to create a company profile on Glassdoor, all you have to do is click the Sign Up button at the top right-hand corner of Glassdoor's employer page and create an account.

Glassdoor Customer Success

Glassdoor has a help center with several self-serve articles for companies to get started. If further help is needed, customers can reach out to Glassdoor's support team by filling out a form online.

About Glassdoor

Glassdoor Alternatives

Good design can make or break a brand. Nextwave Hire understands this and solves the branding problem for recruiting teams so that you can attract top-notch candidates. Use their service for building, designing, writing, and getting leads for your career site.
Essentially a job search portal, TheMuse helps connect employers and employees who are aligned in terms of values. But that's not all. Employers can also discover key employee insights in order to improve their work culture.
Built In is a platform for tech companies to showcase their values and attract suitable candidates. Employers can make a profile for their company to list jobs and their benefits. What's interesting is that employees can filter jobs based on culture and value.
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