Glassdoor's Employer Branding Solution (Review) - 2022

True to its name, Glassdoor is a platform that fosters transparency. Employees can leave anonymous reviews for their workplaces, disclose the salary, and discuss the interview process. Companies with jobs posted on Indeed, i.e. Glassdoor’s sister company, will have their job listings aggregated over to Glassdoor.

Glassdoor provides a basic job board that has listings from many different industries and companies located all around the globe. Unlike other job boards, however, Glassdoor aggregates all of their job listings directly from their sister company, Indeed.com. While this means that you can’t post open job listings and manage your applicants from one convenient dashboard, there are some benefits that might make it worth your time and money.

Apart from their online job board, Glassdoor offers employer branding, in-depth analytics, and reviews. Their AI-driven system, known as Review Intelligence, scans the reviews that have been left on your profile and transforms it into actionable data. It’s a unique feature that isn’t seen in other job boards to date, and the data it provides is usable when trying to identify your company’s strengths and weaknesses or when preparing executive summaries and reports.

Since reviews are such a big component of Glassdoor, it’s important to build connections with all potential candidates. Glassdoor lets you feature individual reviews, which lets you highlight case studies or testimonials, and you can respond to reviews in order to address issues and answer questions. If your profile is lacking in reviews, you can even request reviews directly from your current and past employees.

Glassdoor is a good option, especially when they do much of the work for you by automatically aggregating listings from Indeed.com. However, unless you specifically need their branding or analytics tools, there are other online job boards that provide a better feature set.

Glassdoor isn’t meant for users who want to post jobs and manage applicants from one site. It’s also not ideal for those who are trying to integrate HR or CRM software with their online job board.

Some of Glassdoor’s customers include Amazon, Dell, Capgemini, Icertis, Ring Central, and Sprout Social.

• More than 50 million job seekers use Glassdoor every month.
• 75% of users are more likely to apply to open jobs if the employer is currently active on Glassdoor.
• Job seekers are twice as likely to apply to a job listing that contains appropriate employer branding.
• 80% of Glassdoor’s job seekers are actively looking for jobs.

• Job post aggregation: All of Glassdoor’s job listings are pulled from Indeed.com.
• Enhanced company profiles: Create your enhanced company profile, complete with your own branding, images, and more, to increase the visibility of your job listings and showcase the culture of your company to interested candidates.
• Employer review system: Job seekers on Glassdoor can leave detailed reviews on their previous employers, ultimately giving you a better idea of your own strengths and weaknesses.
• Analytics: Glassdoor uses comprehensive analytics and key performance indicators to help you track hiring campaigns and ensure success.
• Employer Center: A dedicated Employer Center has additional tools and resources, including a salary calculator, helpful tutorials, and informative articles.

Glassdoor integrates with applicant tracking systems (ATS) with whom they have a partnership. Contact Glassdoor’s customer support team to find out if your ATS is compatible.

Glassdoor currently has three pricing plans: Free, Standard, and Select. While customers can sign up for their Free plan at any time, pricing for their Standard and Select plans isn’t advertised on their website. For more information, please contact Glassdoor’s support team.

Glassdoor is best for employers and recruiters posting jobs across a wide variety of industries or roles. It’s also a great option for current users of Indeed.com, as it aggregates job listings directly from the site.

New job listings cannot be posted directly on Glassdoor. Instead, employers must use Indeed, Glassdoor’s sister company. To create a company profile on Glassdoor, simply click the “Sign Up” button and create a free account.

Glassdoor has an online help center with informative tutorials and articles that help you get started. If you require further assistance, you can reach out to Glassdoor’s support team via an online form.

Originally launched in 2007, Glassdoor started out as a job board where employers can post jobs, but has since partnered with its sister company, Indeed.com, that’s now serving as the job posting site while Glassdoor only does the aggregation of those job posts, with added employer branding capabilities.

Between Glassdoor and Indeed.com, you’ll be able to reach 80% of all online job seekers in the United States. Their Employer Branding Hub helps you achieve brand consistency across both sites, and you’ll be able to utilize both channels to recruit and locate top talent for your next hiring campaign.