Yotpo Expert Review, Pricing, Alternatives - 2021

Author Phil Strazzulla, HR Tech Expert, Harvard MBA, Finance and Software Nerd
Phil Strazzulla: HR Tech Expert, Harvard MBA, Finance and Software Nerd
June 29, 2021

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We love Yotpo because it is a comprehensive customer loyalty solution with a focus on marketing automation. Through it, you can create almost all types of loyalty programs and monitor them from a single interface.

What's Inside

Yotpo Review

Yotpo is a cloud-based eCommerce marketing platform for businesses of all sizes. The solution enables users to build customized rewards, tiers, and referral programs to keep existing customers engaged and attract new ones. 

Yotpo’s AI-powered tools and marketing automation engine allows businesses to encourage user-generated content - such as reviews, ratings, and Q&A - and turn it into sales. The performance of your programs can easily be tracked via Yotpo’s detailed analytics dashboard. The dashboard also provides you with useful data on your customers’ purchasing patterns and behavior that can be leveraged to personalize future offerings.

Yotpo integrates with most eCommerce platforms. It also offers integration options with business management solutions, social media channels, and rating systems so you can monitor the search engine optimization (SEO) rankings of your sites and user-generated content on social media channels.

Yotpo Customers

GoPro, Steve Madden, MVMT, Pura Vida, Brooklinen, GymShark, Chubbies, Moroccanoil

Yotpo Stats

  • GoPro collected over 8000 reviews within their first year of using Yotpo
  • Greats saw a 40% increase in their engagement rate of site visitors with on-site user-generated content (UGC)
  • UNTUCKit saw a 20% increase in the conversion rate of shoppers who engage with on-site customer photos

Yotpo Resources

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Buying HR Software? Here's some quick advice

Key Yotpo Features

Yotpo Implementation

Yotpo Customer Success

Yotpo Key Integrations

What to be aware of

Yotpo Pricing

Yotpo offers a free plan with a monthly limit of 50 orders. For more features and unlimited orders, Yotpo offers a Premium plan that’s priced based on the scale and scope of your operation.

» Save Money: Check out our resource on how to save money when buying HR tools

Yotpo Alternatives

Customer Loyalty Software - LoyalZooLoyalZoo

For brick & mortar and online business

Customer Loyalty Software - ZinreloZinrelo

In-house data science team

Customer Loyalty Software - FivestarsFivestars

Easy sign up

Customer Loyalty Software - Annex CloudAnnex Cloud

For medium to enterprise-sized retailers

Customer Loyalty Software - KangarooKangaroo

Offers several program structure options

Customer Loyalty Software - BellyBelly

For small businesses and restauranteurs

Customer Loyalty Software - YotpoYotpo

Focus on marketing automation

Customer Loyalty Software - LoyaltyLionLoyaltyLion

Great for growing businesses

Customer Loyalty Software - Smile.ioSmile.io

Offers a free plan

Customer Loyalty Software - Loopy LoyaltyLoopy Loyalty

Virtual punch cards