Yotpo Review 2021: Alternatives, Pricing, Features

Phil Strazzulla, HR Tech Expert
November 24, 2020

We love Yotpo because it is a comprehensive customer loyalty solution with a focus on marketing automation. Through it, you can create almost all types of loyalty programs and monitor them from a single interface.

What's Inside

Yotpo Review

Yotpo is a cloud-based eCommerce marketing platform for businesses of all sizes. The solution enables users to build customized rewards, tiers, and referral programs to keep existing customers engaged and attract new ones. 

Yotpo’s AI-powered tools and marketing automation engine allows businesses to encourage user-generated content - such as reviews, ratings, and Q&A - and turn it into sales. The performance of your programs can easily be tracked via Yotpo’s detailed analytics dashboard. The dashboard also provides you with useful data on your customers’ purchasing patterns and behavior that can be leveraged to personalize future offerings.

Yotpo integrates with most eCommerce platforms. It also offers integration options with business management solutions, social media channels, and rating systems so you can monitor the search engine optimization (SEO) rankings of your sites and user-generated content on social media channels.

Yotpo Customers

GoPro, Steve Madden, MVMT, Pura Vida, Brooklinen, GymShark, Chubbies, Moroccanoil

Yotpo Stats

  • GoPro collected over 8000 reviews within their first year of using Yotpo
  • Greats saw a 40% increase in their engagement rate of site visitors with on-site user-generated content (UGC)
  • UNTUCKit saw a 20% increase in the conversion rate of shoppers who engage with on-site customer photos

Yotpo Resources

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Key Yotpo Features

Yotpo Implementation

Yotpo Customer Success

Yotpo Key Integrations

What to be aware of

Yotpo Pricing

Yotpo offers a free plan with a monthly limit of 50 orders. For more features and unlimited orders, Yotpo offers a Premium plan that’s priced based on the scale and scope of your operation.

Yotpo Alternatives

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Offers several program structure options


For brick & mortar and online business


Great for growing businesses


Offers a free plan


For small businesses and restauranteurs


In-house data science team

Annex Cloud

For medium to enterprise-sized retailers


Focus on marketing automation

Loopy Loyalty

Virtual punch cards


Easy sign up