Belly Review 2021: Alternatives, Pricing, Features

Phil Strazzulla, HR Tech Expert
June 29, 2021

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Belly is a popular pick for restaurateurs and small business owners looking to implement a point-based loyalty program. Customers enjoy using Belly too because of its easy and quick signup and check-in process.

What's Inside

Belly Review

Belly is a user-friendly loyalty management solution that helps businesses increase customer visits and keep customers engaged through customizable rewards. You can build your loyalty program via iPad, and once customers register, they can check-in and earn points for different actions. Customers can also use the belly mobile app to check their membership information, activity, and rewards. The app keeps track of all brands that use Belly in one place, making it easy for customers to find participating locations. It’s important to note however that Belly’s mobile app showcases many different brands that use it so it won’t work for your business if you want to build and customize your own branded app.

Belly Customers

The Bagelry, Polk A Dot Bakery, Liv Fashion Boutique, A&T Barbershop, Dietz Falls Florist, VIDA Fitness.

Belly Stats

  • Up to 50% increase in customer visits
  • 7 million customers, 2,500 cities, 8,500+ local favorites

Belly Resources

No items found.

Buying HR Software? Here's some quick advice

Key Belly Features

Belly Implementation

Belly Customer Success

Belly Key Integrations

What to be aware of

Belly Pricing

Belly’s pricing ranges from $129-$179/month. This excludes additional fees that may apply for onboarding and monthly support services. An enterprise plan is also available upon request. The pricing of which is determined after Belly’s team evaluates the scope and scale of your business.

» Save Money: Check out our resource on how to save money when buying HR tools

Belly Alternatives


For brick & mortar and online business


For small businesses and restauranteurs


Easy sign up


In-house data science team

Loopy Loyalty

Virtual punch cards


Offers several program structure options


Focus on marketing automation


Great for growing businesses

Annex Cloud

For medium to enterprise-sized retailers

Offers a free plan