Clarabridge Expert Review, Pricing, Alternatives - 2022

Huda Idris
Technical writer, HR software advisor, and marketing strategist
May 16, 2022
We spend hundreds of hours researching the best HR and recruiting software so you don’t have to.  We never take money from vendors during our research phase and rely heavily on practitioners and experts to help us recommend the right software.  However we may earn a small fee if you click on vendor links on this page.
Learn more

Clarabridge Versus the competition

Clarabridge is a feature-rich CEM solution. Through social media analytics, customizable surveys, intent prediction capabilities and more, you can make informed decisions driven by the voice of the customer.


Clarabridge Review

Clarabridge is a cloud-based CEM software that captures and transforms customer feedback into actionable insights, allowing businesses to plan and deploy performance-enhancing strategies driven by the voice of the customer. 

The platform offers omnichannel support so you can improve customer engagement, collect customer feedback from different channels (e.g. email, surveys, voice recordings, agent notes, chat, social media, and more) then funnel it into a centralized location. You can then use its built-in text analytics and natural language processing (NPL) to gain a better understanding of your customers' likes and dislikes.

Among Clarabridge's features are customizable surveys, data categorization, social media analytics, sentiment analysis, emotion detection, and intent prediction. It also offers real-time alerts when data suggests anomalies in customer experience.

Who shouldn't buy Clarabridge

Clarabridge Customers

Adobe, Electrolux, Fidelity Investments, Crate&Barrel, Expedia, TD Bank, LogMeIn, Frontier Airlines.

Clarabridge Stats

Clarabridge Key Features

  • Customer feedback collection
  • Omnichannel customer engagement
  • Text analytics and natural language processing
  • Customer effort evaluation
  • Customer sentiment analysis
  • Social media analytics
  • Data categorization 
  • Customer profiles
  • Customer emotion detection
  • Customer intent detection
  • Customisable dashboards
  • Reporting
  • Mobile access

Clarabridge Key Integrations

Clarabridge integrates with several 3rd party solutions including SurveyMonkey, Salesforce, Lithium, Sprinklr, Trustpilot and Visit Clarabridge's Data Connectors page for more information.

Clarabridge Pricing

Clarabridge's pricing isn't disclosed on their website. Contact their sales team to get a price quote according to your needs and operation size.

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Clarabridge Implementation

Clarabridge Customer Success

Clarabridge has a knowledge base with articles for customers to self-serve. Customers can also submit a support request if further help is needed.

About Clarabridge

Clarabridge Alternatives

Zendesk is a well-known provider in this space. They combine customer support and experience management in one platform that's robust, scalable, and user-friendly.
PickFu is easy to use; you can start creating and deploying polls right away from their website, no account or membership necessary.
Aside from covering all the features you would expect from a CEM solution, Medallia can also integrate with enterprise resource planning (ERP) systems to link financial data with customer experiences and suggest improvements accordingly.
Being a part of a comprehensive digital marketing suite that is the Adobe Marketing Cloud, AEM provides features for content creation, digital asset management, and form building.
SAS Customer Intelligence 360 is a part of a full marketing suite, leveraging data intelligence to let digital marketers make actionable decisions.
Zoho Corp is one of the leading providers of customer support, relationship and experience management tech. You can rely on their CRM Plus solution to deliver exceptional experiences to your customers and convert them into brand advocates.
Qualtrics is all-encompassing experience suite; companies can use it to measure and improve customers, employees, product, and brand experience.
Satmetrix allows you to bring your customers to the center of your decision-making and equips you with all the data you need to drive business performance.
Genesys offers customer experience and contact center solutions to mid-sized and large businesses. Its omnichannel support combined with its AI-powered analytics facilitate customer engagement, feedback collection, and insights extraction.
Leveraging AI, Acoustic Experience Analytics (formally IBM Tealeaf) helps businesses analyze and get to the root cause of customer behavior to improve customer retention and conversion rates.
Listed in our research about the Top CEM Solutions
You might also be interested in the following buyer guides:
Applicant Tracking SoftwareEmployee Recognition SoftwareVideo Interview Software

Review Methodology

We take our research process seriously and want to make sure we are presenting our readers with the very best solutions in a given software category. Check out this guide to learn how we evaluate vendors before featuring them in our buyer guides.

Advice on buying HR tech video