Qualtrics Review 2021: Alternatives, Pricing, Features

Phil Strazzulla, HR Tech Expert
October 14, 2020

This all-encompassing experience suite can help your customers, employees, product, and brand.

What's Inside

Qualtrics Review

Owned by SAP, Qualtrics is a holistic CX platform that aims to enhance customer experience through data-driven actions. Its multi-channel support facilitates smooth customer engagement and allows you to perform closed-loop follow-ups. 

With its robust survey tool, Qualtrics XM allows you to effortlessly collect customer feedback. Once feedback is gathered, it is automatically analyzed by Qualtrics’ intelligent features, namely Text IQ, Stats IQ, and Predict IQ to uncover customer sentiment and make accurate predictions about customer behavior. Tailored insights and suggested actions are automatically generated, allowing your team to focus on deploying strategies that improve customer satisfaction and foster long-term loyalty.

Besides its customer experience management solution, the company also offers products that help businesses manage employee, product, and brand experience.

Qualtrics Customers

HP, Adidas, Under Armour, IBM, Samsung, Spotify, Hulu, Toyota, Philips, 3M, Sephora, CocaCola.

Qualtrics Stats

  • Qualtrics Customer XM has a 633% ROI
  • Trusted by over 12,000 of the world's leading brands and 99 of the top 100 business schools

Qualtrics Resources

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Key Qualtrics Features

  • Multi-channel customer feedback collection
  • Customizable surveys
  • Predictive analytics
  • Sentiment analysis
  • Text analysis
  • Customer segmentation
  • Knowledge management
  • Negative feedback management
  • Analytics
  • Reporting
  • Mobile access

Qualtrics Implementation

Qualtrics Customer Success

Qualtrics has a help center with articles and technical documentation for customers to self-serve. Customers can also submit a support request if further help is needed.

Qualtrics Key Integrations

Qualtrics integrates with several 3rd party tools including Salesforce, Tableau, Marketo, Slack, Adobe Analytics, Zendesk, Freshdesk, Hubspot, ServiceNow, Microsoft Dynamics, Zapier, Facebook Messenger, Jira, Microsoft Teams, Brandwatch, ReviewTrackers, and WhatsApp. Additional integrations are also possible through Zapier and APIs.

What to be aware of

Qualtrics Pricing

You can contact the Qualtrics sales team for a price quote, request a demo as well as a free trial.

Qualtrics Alternatives

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Holistic CX platform


Robust customer support and experience management


Customizable surveys


Omnichannel support


Automated text and speech analyzing

SAS Customer Intelligence 360

Used by Fortune 100

Zoho CRM Plus

Unified experience and engagement


Strong text analytics features

Adobe Experience Manager

Content and asset management capabilities


AI-powered platform