Clarabridge Review 2021: Alternatives, Pricing, Features

Phil Strazzulla, HR Tech Expert
October 14, 2020

Clarabridge has a whole host of features, from social media analytics to intent prediction to customizable surveys.

What's Inside

Clarabridge Review

Clarabridge is a cloud-based CEM software that captures and transforms customer feedback into actionable insights, allowing businesses to plan and deploy performance-enhancing strategies driven by the voice of the customer. 

The platform offers omnichannel support so you can improve customer engagement, collect customer feedback from different channels (e.g. email, surveys, voice recordings, agent notes, chat, social media, and more) then funnel it into a centralized location. You can then use its built-in text analytics and natural language processing (NPL) to gain a better understanding of your customers’ likes and dislikes.

Among Clarabridge’s features are customizable surveys, data categorization, social media analytics, sentiment analysis, emotion detection, and intent prediction. It also offers real-time alerts when data suggests anomalies in customer experience.

Clarabridge Customers

Adobe, Electrolux, Fidelity Investments, Crate&Barrel, Expedia, TD Bank, LogMeIn, Frontier Airlines.

Clarabridge Stats

Clarabridge Resources

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Key Clarabridge Features

  • Customer feedback collection
  • Omnichannel customer engagement
  • Text analytics and natural language processing
  • Customer effort evaluation
  • Customer sentiment analysis
  • Social media analytics
  • Data categorization 
  • Customer profiles
  • Customer emotion detection
  • Customer intent detection
  • Customisable dashboards
  • Reporting
  • Mobile access

Clarabridge Implementation

Clarabridge Customer Success

Clarabridge has a knowledge base with articles for customers to self-serve. Customers can also submit a support request if further help is needed.

Clarabridge Key Integrations

Clarabridge integrates with several 3rd party solutions including SurveyMonkey, Salesforce, Lithium, Sprinklr, Trustpilot and Visit Clarabridge’s Data Connectors page for more information.

What to be aware of

Clarabridge Pricing

Clarabridge’s pricing isn’t disclosed on their website. Contact their sales team to get a price quote according to your needs and operation size.

Clarabridge Alternatives

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Automated text and speech analyzing

Zoho CRM Plus

Unified experience and engagement


Strong text analytics features


Holistic CX platform


Robust customer support and experience management


AI-powered platform

Adobe Experience Manager

Content and asset management capabilities


Customizable surveys

SAS Customer Intelligence 360

Used by Fortune 100


Omnichannel support