Adobe Experience Manager Review 2021: Alternatives, Pricing

Phil Strazzulla, HR Tech Expert
October 14, 2020

AEM is focused specifically on content and digital asset management.

What's Inside

Adobe Experience Manager Review

Adobe Experience Manager (AEM) is a cloud-native customer experience tool with a content and digital asset management-centric approach. Being a part of a comprehensive digital marketing suite that is the Adobe Marketing Cloud, AEM provides features for content creation, digital asset management, and form building. 

Its AI-powered tools provide you with insights into the kind of content your customers like across all channels so you can continue delivering consistent and personalized experiences. Among the platform’s features are audience segmentation, customer profiles, identity control, location mapping, as well as data governance, ingestion, and more.

Adobe Experience Manager Customers

The Home Depot, PGA, Lenovo, Briggs & Stratton, Philips, Helly Hansen, Walgreens Boots Alliance.

Adobe Experience Manager Stats

Adobe Experience Manager Resources

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Key Adobe Experience Manager Features

  • Omni-channel experience management
  • Content creation
  • Digital asset management
  • Form building
  • Customer profiles
  • Audience segmentation
  • Identity control
  • location mapping
  • Data governance
  • Data ingestion
  • Reporting
  • Mobile access

Adobe Experience Manager Implementation

Adobe Experience Manager Customer Success

AEM has a knowledge base with articles for customers to self-serve. Customers can also submit a support request if further help is needed.

Adobe Experience Manager Key Integrations

AEM’s architecture is open and extensible, making it easy to integrate with various business solutions including those from SAP, Oracle, Microsoft, AWS, Paypal, Google and Salesforce.

What to be aware of

Adobe Experience Manager Pricing

AEM has a flexible licensing model with a price point that is dependent on the components and features you need. You may contact Adobe’s sales team for a demo and quote.

Adobe Experience Manager Alternatives

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Robust customer support and experience management


Strong text analytics features


Automated text and speech analyzing


Omnichannel support


AI-powered platform

Adobe Experience Manager

Content and asset management capabilities

SAS Customer Intelligence 360

Used by Fortune 100


Holistic CX platform

Zoho CRM Plus

Unified experience and engagement


Customizable surveys