Apptivo CRM Expert Reviews, Pricing, Alternatives - SSR 2022

Noah Edis
HR Tech and Saas researcher
November 12, 2022

Contributing Experts

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Apptivo Versus the Competition

Apptivo has an extensive feature set with 360-degree insights, customization options, and integrations with popular tools, making them an excellent option for companies looking for a CRM that grows with their business.

If you're ready to get a Apptivo demo, we suggest getting in touch for a look at the product and quote. Otherwise, read on!


Apptivo Review

Apptivo CRM is a flexible account management system that supports multiple modules, providing businesses with 360-degree insights into their prospects, customers, and accounts. It's a powerful all-rounder CRM solution for any need.

Its intuitive interface, powerful features, customization options, and affordable pricing make Apptivo CRM a great choice, especially for small and medium-sized businesses. Apptivo also provides granular security controls with consistent 24-hour support, and its mobile application is outstanding.

Who shouldn't buy Apptivo

Apptivo can have performance issues, together with a challenging initial setup. In addition, its third-party integrations are limited compared to its many competitors.

Apptivo Customers

Apptivo has over 200,000 customers at several business scales, including Zeltiq, HS Brands International, MediPro, Steinar, Descon, and CET Color.

Apptivo: Easy, low-cost CRM pick

Apptivo Stats

Apptivo Key Features

  • Analytics: Apptivo CRM offers a robust analytics feature, allowing you to generate detailed reports based on different criteria, such as account owners, contacts, and more. This will let you better plan your future marketing campaigns or sales campaigns.  
  • Web-to-lead form: Generate leads automatically when prospects complete forms on your site.
  • App customization: Create and remove fields when you need them by customizing the master layout of the app. Search your CRM data in a highly customized way and save the results as custom reports.

Apptivo also has several powerful features like:

  • Advanced searches
  • Opportunity conversion tools
  • Performance dashboard
  • Win/loss analysis
  • Territory management
  • Sales planning tools

Apptivo Key Integrations

Apptivo integrates with over apps that cover multiple needs for customers, including Google Maps, GSuite, Office 365, Slack, Quickbooks, Dropbox, Fuze, and Paypal. It can also integrate with other tools using API and webhooks.

Apptivo Pricing

Apptivo CRM offers four paid plans on a per-user basis either billed monthly or annually:

  • Lite: This plan for small sales teams starts at $8 per user per month. Lite offers 18 apps, 100 custom fields per app, 25 workflows, 8 custom dashboards, and third-party service integration.
  • Premium: This plan starts at $12 per user per month and is best for growing teams needing an all-in-one CRM solution. It has capabilities for 46 apps, 250 custom fields per app, 75 workflows, 25 custom dashboards, and third-party service integration.
  • Ultimate: This tier for large businesses that need integrations and automation tools starts at $20 per user per month and offers 57 apps, 350 custom fields per app, 150 workflows, 50 custom dashboards, and third-party integration.
  • Enterprise: This custom-priced plan offers complex integrations and 65 apps, 500 custom fields per app, 300 workflows, 100 custom dashboards, custom integration, SLA, and a dedicated account manager.
Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Apptivo is Best For

Motivosity Recognize
Motivosity Recognize
Motivosity Lead
Motivosity Listen
$5 per person per month
$6.50 per person per month
$2 per person per month

Apptivo Implementation

Apptivo provides a 30-day free trial with every price tier, requiring customers to sign-up. Customers can schedule a demo on their pricing page.

Apptivo Customer Success

Apptivo offers 24/7 support via chat, phone, and email. Customers can also search for answers to their queries in Apptivo's knowledge base and community page.

About Apptivo

As a next step you can visit the Apptivo website or read our research on the Top Account Management Software.

As a next step you can visit the Apptivo website or read our research on the Top Account Management Software.

Apptivo Alternatives

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Insightly offers one of the best platforms for managing customer relationships, with an easy-to-use interface and flexible features accessible on mobile (Android and iOS) and desktop.

Salesforce Sales Cloud is the software to beat, leading the way with innovations, including artificial intelligence support and boosting interoperability with other Salesforce apps.
Zendesk Sell is a powerful AMS that helps companies effectively manage their sales pipelines, sales opportunities, and account data through live updates and in-platform communication tools like calls and texts.
Pipedrive offers an intuitive interface together with a solid offering of mobile apps and other specialized features like chatbots and efficient reporting.
Bitrix24 offers all-in-one functionality in an easy-to-use package, with CRM and lead management features combined with sophisticated analytics perfect for SMBs.
Oracle NetSuite CRM provides a high-quality CRM solution, from tracking sales leads and service requests to managing your marketing campaigns, making it easy for businesses of any size, industry, or region to manage their accounts.
Capsule aims to improve productivity and collaboration. They offer specialized features like marketing automation, social media integration, and email marketing, all of which are designed to maximize customer retention.
With a comprehensive mix of features for CRM systems at a reasonably competitive price, Zoho CRM can be a solid pick for multiple organization sizes. It features sales funnels, pipeline overview, workflow automations, and more.
Freshsales is an all-in-one account management suite that includes sales and customer support features, including a useful free version, with a solid CS through live chat, email, and phone support.
HubSpot Sales Hub provides an all-in-one solution for companies looking for a reliable CRM to handle their sales processes, marketing automation, content, and web development.


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