The 7 Best Employer Branding Technologies

Updated November 2018

Kununu

The Good

Kununu is the Glassdoor of Europe, with a newish presence in the US. They collect more in depth reviews, and you can almost certainly start from scratch when curating this profile vs your Glassdoor which has reviews going back to the founding of your company.

The Bad

Kununu simply doesn’t have the traffic of it’s competitors in the US. The SEO battle is hard to win, and it probably doesn’t make sense for them to pay for traffic.


TheMuse

The Good

TheMuse was one of the first companies to pioneer the employer branding space with their in depth company profiles and content first talent attraction strategy. They’ll help you create interesting information about your company, and then distribute this content onto their site.

The Bad

The skeptic in us want to call TheMuse nothing more than a job board that was founded in 2014, and therefore is a lot more consumer friendly and content heavy than old school job boards. It’s also worth noting that their distribution is very strong with millennials in New York, SF and other “Tier 1” markets, but drops off when you get beyond the top 10 cities, let alone outside the US.


Glassdoor

The Good

Glassdoor has tens of millions of active job seekers on their site which you can market to via pay per click advertising. This is one of the best places to get more applicant flow. It’s also a place where you can greatly enhance your employer brand for free by encouraging employees to write reviews.

The Bad

We all know the bad about Glassdoor - you can’t fully control it and it’s full of ex-employees with an axe to grind. Beyond that, their pricing has risen a lot in the past few years, although perhaps that trend is over due to increased competition and the fact they the business has now exited to Japanese company RecruitHoldings, the owner of Indeed.


NextWave Hire

The Good

NextWave allows even the smallest HR teams to get a new career site, talent communities and employee testimonials up and running fast - with a strong focus on driving trackable ROI. It’s simply the best tool to take your employer brand from zero to sixty and leverage all the best practices your marketing team uses to drive new revenues.

The Bad

Make sure your marketing team isn’t going to get in the way of HR controlling the career site, or else it will take months instead of days to get this solution live. Also be aware that the functionality is limited vs a more robust (and expensive) offering such as Avature if you’re looking for a CRM.


LinkedIn Elevate

The Good

We’ve heard time and again that this tool rocks when it comes to spreading awareness about your employer brand. Elevate pushes content to your employees, who then share it with their networks. Are referrals a good channel for you? Then this is tech worth checking out.

The Bad

For one, you’ll be even more tied into LinkedIn. It’s worth noting that there are MANY tools that do the same thing as Elevate, it’s just that competitors are more tuned towards marketing use cases vs Elevate’s HR first product.


BuiltIn

The Good

Want employer branding content? Want to get eyeballs on it? Want to have the flexibility to try this tactic at a low price point? Well then BuiltIn has you covered. BuiltIn runs a network of geographically focused sites (like “BuiltInBoston”) that share articles about company culture, etc. They’ll write something up, and send it to their mail lists.

The Bad

We’re fairly certain job seekers are smart enough to realize the article on an “amazing place to work in XYZ City” is sponsored content - but it seems to work nonetheless.